Dark Funnel in SaaS: How To Confront Dark Funnel and Make It Work for You?
Userpilot
JULY 15, 2022
The dark funnel refers to all the hidden touchpoints a user goes through in their customer journey. Industry blogs, social media channels, influencers and subject matter experts, product review websites, and offline conversations contribute to the dark funnel. Not all touchpoints can be tracked by analytics.
Let's personalize your content