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How Do Aha Moments Lead to Feature and Product Adoption?

Userpilot

Wondering how Aha moments lead to feature and product adoption? The articles explains what the Aha moment is and what role it plays in user activation, product adoption , and customer retention. You will also learn how to find the Aha moment for your product and optimize it for different users. Ready to dive in?

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How Segment avoids user onboarding drag for its technical product

Mixpanel

Onboarding new users is one of the biggest challenges a technical product faces. If you want to boost product activation and retention, a one-and-done, low-touch onboarding flow simply won’t cut it. Both the Mixpanel team and our partners over at Segment know how crunchy user onboarding can be.

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The Complete Guide to Goal-Oriented User Onboarding for SaaS Companies

Userpilot

Any savvy product manager should have a rock-solid understanding of goal-oriented user onboarding. If you want to brush up on your knowledge of the onboarding process – and how you can keep users engaged and achieving their goals throughout – you’ve come to the right place! Product managers are busy people.

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Product Marketing Analytics Data VS Marketing Analytics

Userpilot

Like any form of analytics, product marketing analytics is all about capturing key data and optimizing the customer experience using that data. Unlike marketing analytics which focuses on replicating marketing successes, product analytics focuses on improving the product. What is product analytics?

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Product Strategy Depends on Company Strategy

Mironov Consulting

Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on.  Why is this so critical to Product Management and the larger maker organization? 

Strategy 119
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Founders: What Are the Signs It’s Time to Evolve Your Core Customer Benefit?

The Product Coalition

Given that we have finite engineering and product resources, what is the path forward?” Should they/you evolve the features of the core value prop for existing customers or invest in and develop new value props and features for new, adjacent customer segments? What would that balance look like?

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[CASE STUDY] How this “Netflix for Engineering Calculations” SaaS Improves User Activation with Cohort Analysis

Userpilot

He immediately cracks us up with the way he introduces his business: “We’re like Netflix for Engineering Calculations. But not every engineer gets to discover the calculators they’re looking for – and drops off before getting their job done. So we really need another metric to tell us whether we are successful or not.