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How to be the go-to engineer for product analytics

Mixpanel

Engineers are always looking for ways to differentiate themselves. One of those niches that’s become more valuable in recent years: product analytics. As data-driven product development continues to balloon in popularity, so does the need for accurate and sophisticated implementation of analytics tracking in software products.

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Mobile app event tracking: Telling the story of how your app works (or doesn’t work)

Mixpanel

Event tracking is how you know what’s happening in your mobile apps. It’s the primary technique used to capture usage information by product analytics platforms like Mixpanel. An event is something that happens in an app. Every time one of these things occurs, we consider an “event” to have been “triggered.”