PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Mind the Product

APRIL 24, 2018

Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats. Imagine that you are building a product for everyone who regularly uses a Chrome browser. Product/market fit questions: Remember a time you were trying to solve this problem with this product.

User Testing 146

User Testing Customer Feedback Customer Experience Data Visualization 146

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Product strategy is a special kind of strategy.

Product Strategy 107

Product Strategy Research Software Strategy User Testing 107

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the public-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Userpilot

JULY 27, 2023

Engineering Manager: In charge of planning, designing, and overseeing projects. They also manage finances and supervise one or more engineering teams. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. Average salary: $192,383/yr. Average salary: $151,254/yr.

Research Software 96

Research Software Feedback Software Analytic Tools Onboarding KPIs 96

Usersnap

MAY 19, 2022

Think of product-market fit (PMF) as sailing: the product is the sail and demand is the wind. For the boat to work or to make your dreams come true, you need to build a sail (product) and find the wind to power it (or satisfy the needs of the market, and its potential customers). Everyone is going to love it.

User Testing 52

User Testing Product Research Customer Feedback Customer Experience 52

Userpilot

AUGUST 29, 2023

Product teams are staffed with various skilled professionals. While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Drives product success.

Data Visualization 97

Data Visualization Analytic Tools Feedback Software Research Software 97

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. Ready to get started?

User Testing 97

User Testing Feedback Software Research Software Product Research 97

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Mixpanel

MAY 9, 2024

Hyper-detailed data leads to better product design and iteration decisions. With product analytics , unique actions (called events) that users take within a product are tracked. Product launch analytics examples Product launches are tricky, high-stakes moments for any business. Try it for free.

Data Visualization 52

Data Visualization Analytic Tools User Testing Research Software 52

The Product HQ

APRIL 20, 2024

Steps to Become a Director of Product Here are steps you can follow to become a director of product: Step One – Fulfill the Educational Requirements (If You Don’t Already) Almost every product director job requires a Bachelor’s degree. Oversee the product testing phase to leverage your expertise and provide recommendations.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Userpilot

AUGUST 10, 2022

The product development process of an MVP. Let’s have a look at the main steps: Conduct market research. Product creation. Conduct market research. Market research is necessary to assess the current situation in your industry. Market Research. Source: Product Coalition.

Product Research 76

Product Research User Testing Feedback Software Research Software 76

Product Talk

APRIL 17, 2024

All product managers report to me, and we have five product teams up and running. It sounds like you are responsible for product, design, and research. And product marketing as well. We have some engineering teams that are so high-performing that they put a lot of pressure on PMs saying, ‘What’s next?

Product Research 218

Product Research User Testing Data Visualization Research Software 218

Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc. No one can argue with the end user!”

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc. No one can argue with the end user!”

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 101

B2B User Testing Research Software Analytic Tools 101

Userpilot

APRIL 6, 2023

In this article, we look at different ways for product managers to avoid falling into the overengineering trap. TL;DR An over-engineered product is more complex than it should be and it solves problems that don’t exist. Low feature adoption is one of the symptoms of over-engineering. First, it delays the product launch.

Feedback Software 92

Feedback Software Analytic Tools Research Software User Testing 92

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. They play an important role in product launches.

Analytic Tools 87

Analytic Tools Feedback Software Research Software Product Research 87

Userpilot

SEPTEMBER 11, 2023

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? A soft launch releases the product to a limited audience, a minimal launch releases only a limited feature set, and a full launch releases the full product to everyone.

Product launches 101

Product launches Product Research Data Visualization Research Software 101

The Product Bistro

JUNE 14, 2016

Engineering – as the owners of the development effort, it is usually very helpful to have them participate so as to understand the needs that are being fulfilled, and to share ownership with marketing for the requirements. Also, participation by marketing is useful, as often Product Management is part of the marketing team.

Technical Advisors 170

Technical Advisors Product Research Finance User Testing 170

Userpilot

MARCH 8, 2022

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

Technical Advisors 113

Technical Advisors Product Research Analytic Tools User Testing 113

The Product Guy

OCTOBER 9, 2018

However, this is a naïve analysis that overlooks lost market share due to poor strategic thinking, or the demoralizing effect on engineers having to repeatedly rewrite code because of poor product-market fit. I was able to collaborate closely with the senior director of product at my company on this work.

Weak Development Team 130

Weak Development Team Product Strategy Strategy Development 130

The Product HQ

MAY 10, 2024

Try applying for a position as a developer or engineer on an upcoming ML project. Being part of a development or engineering team gives you firsthand knowledge and experience about how to make ML systems and products. It’s also common for machine learning product managers to start in other areas.

Artificial Inteligence 52

Artificial Inteligence Reporting Tools Research Software Technical Review 52

Userpilot

JANUARY 9, 2023

Product personas help product managers keep alignment between the product and its vision. Customer and market research that goes into building product personas also drives feature development. It also helps product managers look objectively at user problems and distance themselves from their pet solutions.

Feedback Software 92

Feedback Software Research Software Analytic Tools User Testing 92

Userpilot

NOVEMBER 21, 2023

A product launch checklist is a list of tasks that you need to complete to successfully launch a new product or feature. Its main goal is to help you plan the efforts of the product, marketing, and sales team to maximize the impact of the launch. Why is a product launch checklist important?

Product launches 89

Product launches User Testing Product Research Analytic Tools 89

The Product HQ

MAY 10, 2024

In the conceptualization phase, product managers must identify the vision, mission, and requirements that will condition how a team builds out a product. To do so, startup product managers will need to conduct market research to maximize product-market fit.

Startups 52

Startups Customer Experience User Testing Technical Review 52

Userpilot

APRIL 1, 2022

To localize your marketing strategy , research the best channels, SEO-optimize the translated content, and involve local influencers. Product internationalization is a comprehensive process that builds a foundation for localization. Marketing strategy localization workflow. Set up a product localization team.

Research Software 97

Research Software Feedback Software User Testing Product Research 97

The Product Coalition

JULY 6, 2022

Lean product management is an iterative, incremental development method that allows teams and businesses to build better products faster. It’s an actionable framework to achieve this product-market fit. There is more market research done and the product is built based on the research and needs.

Startups 124

Startups Feedback Software User Testing Product Research 124

ProductPlan

MARCH 5, 2021

For this entry-level product role, hiring managers are looking for candidates who understand what product management is. Background preferences for this role include product marketing experience or project management experience. Performing validation testing of production releases, bug fixes, and feature requests.

User Testing 132

User Testing Product Research Product Management Product Manager 132

Userpilot

FEBRUARY 21, 2022

A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The aim of the pre-launch phase is to get your product and your business ready. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. jobs to be done.

Research Software 95

Research Software Feedback Software Onboarding KPIs Product launches 95

Product Management and Strategic Marketing

APRIL 29, 2020

In some cases I reported to engineering, in other cases to marketing, and more recently to the head of product management. Why isn’t product management its own department in every company? What are the risks and challenges when product management reports to engineering or sales & marketing?

Reporting Tools 40

Reporting Tools Research Software Product Management Product Manager 40

Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

Analytic Tools 94

Analytic Tools Research Software Data Visualization Product Research 94