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Creating An Enterprise SaaS Marketing Strategy

Userpilot

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing?

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Do You Measure Up? Metrics for Enterprise SaaS Product Managers

Amplitude

After understanding specific user personas who might actually need the technology (which frankly, could be very clunky when worn frequently), Google Glass then pivoted towards selling to enterprise customers. 2 is key for most successful product managers, because it allows them to predict the future.

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The Must-Read Book List for Building New Product Ventures

The Product Coalition

We’re kicking off a new venture with an enterprise tech product at its core. Leadership and management books haven’t been included because when you’re just a small team, amping up leadership capability provides less leverage than solid execution of the topics that I will cover. Putting together the list was harder than I thought.

Books 185
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8 steps to craft a winning sales strategy, according to industry leaders

Intercom, Inc.

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Let’s take inbound sales and outbound sales, for example. Inbound and outbound require vastly different skills and workflows. We need to tell the story from their perspective.

Outbound 177
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How GetAccept uses all of Intercom to grow its revenue by 450%

Intercom, Inc.

Nowadays, digital solutions like CRMs have made it easier for sales teams to manage their pipelines online but that doesn’t always result in the best experience for the end buyer. . After trialling some other solutions, we chose Intercom because it centralizes inbound and outbound conversations without the friction that CRMs add.” .

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How pricing strategy helps shape your entire business model

Intercom, Inc.

“Think of pricing along a continuum with self-service pricing at one end and enterprise at the other” As you scale and evolve your business, there are a few key questions to ask as you determine your pricing strategy: Do you anchor off competitors (if any exist) or substitutes? Managing your support.

Strategy 195
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12 Best Customer Engagement Platforms in 2024

Userpilot

Hubspot is the best customer relationship management platform. A customer engagement platform is a suite of tools that track, manage, and enable interactions with customers. The platform is geared towards mid-size SaaS companies and enterprise businesses. Pendo is the best customer engagement tool for mobile apps.