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How Blockchain Is Transforming Marketing: Four Effective Ways

The Product Coalition

Four years ago, Toyota partnered with analytics firm Lucidity to track marketing campaigns. The technology paid off by pointing out unscrupulous web bots and other fraudulent sources to Toyota marketers. So, the automaker optimized advertising costs and increased the effectiveness of marketing campaigns by 21%.

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5 Tech Trends in 2019 We Need to Consider as a Design Team

UX Studio: Product Management

Technology today has started to unfold around us to change our lives for good, and it’s vital for UX Designers to keep up-to-date with the latest digital trends in the industry. Fintech, Healthtech, Edtech – what sort of tech is used within them? Fintech, Healthtech, Edtech – what sort of tech is used within them?

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The 5 Most Lethal Mistakes in Product Development

BrainMates

Most companies are in reality reviewing and failing several orders of magnitude less ideas than this. A wifi-enabled juice dispenser that pressed juice from single-serve packets – it is an example of a technology solution in search of a problem. In other words, this is a target market equalling “everyone who moves”.

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From Niche to Success: How To Make Vertical SaaS a Worthwhile Startup Investment

The Product Coalition

This action not only creates new, frequently recurring revenue streams, but it also raises the value for enterprises. Finally, vertical SaaS provides an all-in-one solution, eliminating the need for clients to manage many different technologies. Conducting market research is also essential.

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Top Product Design Companies to Work With in 2021

UX Studio: Product Management

Aplana is a privately held software development company that has been on the market for 20 years. Due to the recent global restrictions, we have developed a framework for effective remote collaboration, enabling us to work with clients from various time zones. Wandr studio. Echo & Co. Design First. Fuzzy Math.

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Digital Transformation: What Product Managers Need To Know

The Product Coalition

"Digital transformation" is the process of using technology to redefine processes, products, and services to create more value for customers and organizations. Digital transformation (DT) is the process of leveraging digital technologies and data to create value and gain a competitive edge in today’s rapidly changing digital economy.

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How “Better Together” Technology Combinations Drives Better Agility

TIBCO - Thought Leadership

Innovative technology is the solution. But technology is also a challenge, as too many tools are inefficient and too few tools are incomplete. This combination of technologies can serve as the intelligent real-time brain guiding your digital nervous system so you can compete more effectively in today’s digital business world.