essays channel-model-fit-for-user-acquisition 
Lenny Rachitsky
JANUARY 16, 2024
One key metric for every business is customer acquisition payback period. One key metric for every business is customer acquisition payback period. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribe now Every business can be distilled into a simple equation.
Userpilot
JULY 26, 2021
Users get to experience the value of the product before paying for it. Product growth is a go-to-market strategy that uses the product to drive user acquisition, activation , conversion, and retention. Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? But isn’t that what all companies do?
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Brian Balfour
JULY 12, 2017
This is part 3 in a series about the growth frameworks companies need to grow to $100M+ Part One: Introduction & Why Product Market Fit Isn't Enough. The difference between these two are not the common mantras of build a great product, product market fit is the only thing that matters, or growth hacking.
Andrew Chen
DECEMBER 20, 2016
[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Customer acquisition is not CPA – Three examples. To start off, let’s address a common myth.
Andrew Chen
SEPTEMBER 4, 2018
Cohort analysis and looking for “smile curves” The Power User Curve aka L28. Phases of growth- why early companies focus on acquisition, but big companies focus on churn. Part 1: User Acquisition. Why blended CAC numbers are misleading. Why offline products are so compelling for acquiring customers.
Andrew Chen
NOVEMBER 1, 2021
One of the most frequent questions that founders ask is – I’ve read all about the importance of user growth, so now, how do I hire a Head of Growth? Growing your startup’s users and revenue is so critical that it makes sense to hire someone to run it, and to potentially add a team underneath them to support this goal.
Intercom, Inc.
MAY 10, 2018
Andrew’s been an angel investor and advisor for a slew of name-brand startups; however, he’s most widely known for his invaluable essays on growth. This creates an acquisition treadmill with built-in natural churn. All have benefited from the sage advice of growth expert and Andreessen Horowitz general partner Andrew Chen.
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