Userpilot

JULY 31, 2023

This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product. They work at the intersection of development, marketing, and sales.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

The Product Coalition

MARCH 19, 2021

What problems do they deal with and how does your product solve them? With this information in hand, you can develop a more detailed marketing strategy and even find ways to improve your product based on your buyer persona research. Do we have a detailed branding strategy?

Development 132

Development Product Research Research Software Technical Review 132

Userpilot

NOVEMBER 19, 2022

They also work with product managers on the product roadmap , carry out experiments to validate ideas and help identify minimum viable features for the MVP. During the development stage, their focus is on developing the product positioning strategy and preparing for the product launch. Product launch phase.

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

JUNE 30, 2023

Are there any specific demographics or user characteristics that you think our product/service caters to? Customer research questions using a welcome screen. Voice of the customer questions to conduct market research Send these surveys when planning product launches or revising your marketing and product strategies.

Customer Feedback 98

Customer Feedback User Testing Feedback Software Data Visualization 98

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. What is a product launch plan?

Feedback Software 97

Feedback Software Research Software Analytic Tools Product launches 97

Userpilot

MARCH 8, 2022

How to create a scalable product organization. How product strategy uses a company's vision to fuel profitability. An iterative product framework for identifying and pursuing the right opportunities to create value. Melissa broke silence over the excessive focus on delivery in product teams.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is actually the function for which a traditional marketing degree most prepares you since it covers many of the core marketing responsibilities including messaging, positioning, pricing, and market research. Product marketers are also expected to be creative.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

ProductPlan

OCTOBER 4, 2022

In a world of data-driven decision-making, it’s essential to factor in what’s happening in the rest of the market. Your customers and prospects don’t live in a vacuum, nor can your product strategy. Implementing competitive intelligence as a strategy helps uncover future opportunities and risks.

User Testing 52

User Testing Customer Feedback Research Software Feedback Software 52

Userpilot

MAY 14, 2023

Interviews and focus group discussions are typically used for market research to ask individuals or small groups specific questions. You can also conduct focus group discussions, where you act as a moderator and ask a group for their perceptions, attitudes, or opinions about your product. Product launch reviews.

Feedback Software 98

Feedback Software User Testing Customer Feedback Analytic Tools 98

PMLesson's Ace the PM Interview

MAY 4, 2022

  Marketing – The product marketing manager role helps to understand how to position the product in the market. They understand how to create the right messaging so that the product launch will be successful. A PMM will plan the marketing campaign throughout all stages.  

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 98

Product launches User Testing Feedback Software Research Software 98

PMLesson's Ace the PM Interview

APRIL 25, 2022

What's your favorite marketing campaign? How would you measure the success of a go-to-market strategy? Tell me about a time when you influenced a product roadmap. Use data from your experience to talk to the efficacy of a product launch. Describe a successful marketing campaign you developed.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

NOVEMBER 29, 2023

The best product research tool for your business can provide the data you need to make informed decisions for product development , allow you to conduct market research, and mitigate risks associated with product launches. Features : Does the tool have the right features for your research objectives?

Data Visualization 104

Data Visualization Research Software Feedback Software Analytic Tools 104

Userpilot

MARCH 22, 2021

Product marketing doesn’t end when the product goes to market. To do this, you can pass custom events or just tag features on your UI – no coding required. Building tutorials to help your new users navigate your SaaS product is made easy with Userpilot. You can also set your growth goals.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Mixpanel

MAY 9, 2024

Users aren’t very adept at predicting their own futures (consider any given New Year’s resolution) and having analytics allows product teams to dig deeper than human-error-prone surveys and user interviews. Hyper-detailed data leads to better product design and iteration decisions. Using product launch analytics will help you do that.

Data Visualization 52

Data Visualization Analytic Tools User Testing Research Software 52

Userpilot

DECEMBER 8, 2022

Market research and customer discovery help validate ideas and make sure the market is ready for the product. Product failure is often attributed to poor UI/UX. Make your UI easy to navigate so that customers can easily learn how to use it and can experience product value quickly.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Intercom, Inc.

DECEMBER 18, 2019

In the past 12 months on Inside Intercom, we’ve published nearly 200 blog posts covering everything from product launches to product strategy ; from growth stories to goal setting ; from building teams to bot skills ; from sales insights to stand-up comedy. Evelyn Clinton, Content Marketing Manager. Enter bots.

Research Software 30

Research Software Reporting Tools User Testing Customer Experience 30

Userpilot

JULY 23, 2023

In this article, we’ll go through the essential roles in a B2B marketing team structure and their responsibilities. TL;DR A B2B marketing team comprises leaders, contributors, and specialists who develop and implement a B2B marketing strategy. What to consider when structuring your marketing teams?

B2B 97

B2B Research Software Feedback Software Customer Experience 97

Userpilot

OCTOBER 6, 2022

The data product manager role dates back to the early 2000s when companies realized they needed dedicated data professionals. Data product managers are responsible for collecting, analyzing, and sharing data within the organization in accessible ways to inform product strategy. developing a data-driven product strategy.

Data Visualization 98

Data Visualization Customer Feedback Analytic Tools User Testing 98

Userpilot

SEPTEMBER 23, 2022

Product-market fit and product development are interconnected and happen in parallel. The product market fit framework is a strategy that helps achieve and maintain the PMF. Measuring product market fit can be done through PMF surveys and by tracking the LTV:CAC ratio , retention rate , and NPS.

User Testing 59

User Testing Product Research Feedback Software Framework 59

Roadmunk

OCTOBER 5, 2017

So we spoke to three product marketing managers to explain how they approach product releases while working in conjunction with product management. Each product marketing leader walks us through a typical product launch. Product marketing is the inverse. Communication.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Business of Software Conference

MARCH 24, 2021

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email. Upcoming Events.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40