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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

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How to Use Data-Driven Insights to Drive SaaS Growth

Userpilot

Data-driven insights can help you create resilient product growth strategies. For instance, market research data can help you decide on effective product management strategies. You can then tailor your marketing campaigns to match those needs or use that knowledge to personalize and improve the customer experience.

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Taking Event Support from Sales Tactic to Product Strategy

Product Beautiful

As a product manager, you may view events as largely tactical and time-consuming endeavors. But the truth is that events aren’t just a sales and marketing tactic. They can and should be a strategic part of your market research—a way to glean feedback from your market as much as they are a place to push your message.

Events 40
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Agile Across the Organization; Product Management Events this Spring

Good Product Manager

My SiriusDecisions colleague Cristina De Martini and I are looking at agile adoption — not just within product management, but across multiple functions/departments including marketing and sales. Cristina and I will present the results of this research (and more!) Product Management Events This Spring.

Events 74
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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

Your colleagues, especially customer-facing ones, can offer valuable insights into unmet user needs and shifts in the markets. Market research techniques, like industry-specific surveys and customer segmentation analysis, can help you find underserved user groups in the market. What are examples of market gaps?

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Agile Across the Organization; Product Management Events this Spring

Good Product Manager

My SiriusDecisions colleague Cristina De Martini and I are looking at agile adoption — not just within product management, but across multiple functions/departments including marketing and sales. Cristina and I will present the results of this research (and more!) Product Management Events This Spring.

Events 60
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What are Customer Insights [+ Examples and Best Tools]

Userpilot

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers.