Intercom, Inc.

JUNE 1, 2018

Looking back, I didn’t see these activities as marketing with a capital M, but they absolutely were. In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing. Choosing a tactic for your addressable market.

Startups 201

Startups Feedback Software Marketing Strategy 201

Revulytics

JUNE 20, 2018

In-application messaging is an untapped channel to promote events that can help users get more out of your applications, like webinars, product training, user meetups, trade shows, and more. In this video, we’ll show you how to set up a ReachOut program to enable users to book at time to meet with you at an upcoming trade show.

Messaging 48

Messaging Events Analytic Tools Webinar 48

The Accidental Product Manager

APRIL 24, 2023

Las Vegas product managers had a problem when the pandemic hit Image Credit: Mathieu Lebreton Generally speaking, being a product manager who is in charge of getting people to go out to Las Vegas and spend their money is not all that hard of a job. Then the pandemic hit. What could they do? from 89.4%.

Marketing 65

Marketing Travel Advertising Entertainment 65

The Accidental Product Manager

MAY 1, 2023

Product managers want to know if telling their potential customers that there are limited supplies of a product really works. The Concept Of Product Scarcity Any of us who have bought a book on Amazon or made other online purchases are familiar with the message: “Only 2 left in stock – order soon.”

Product Management 65

Product Management Product Manager User Testing Product Research 65

The Product Coalition

JUNE 15, 2023

In building user-forming products, the first point of contact between user and product is very paramount to catching their attention and retaining it. seconds, as a product manager how do you utilize that 8.25 seconds to optimize your product visibility? As the product is used, data is continuously collected.

User Testing 109

User Testing Customer Experience Product Management Product Manager 109

The Product Coalition

SEPTEMBER 8, 2022

No matter what kind of product you have, the first order issue you’ll need to address as a product manager is Search Engine Optimization (SEO). If your product related content isn’t optimized for Google search, it’s much harder for your potential customers to find you. ahrefs I absolutely love ahrefs.

Data Visualization 135

Data Visualization Analytic Tools Reporting Tools Research Software 135

Userpilot

MARCH 14, 2023

User segmentation is an essential strategy in product management. It improves customer experience, increases retention, and drives product growth. In this article, we cover: Why user segmentation is essential for product managers. feature usage , in-app events, etc.). The most common ways to segment users.

Analytic Tools 91

Analytic Tools User Testing Customer Feedback Feedback Software 91

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Alchemer Mobile

MARCH 9, 2022

To launch a voice of the customer initiative, product managers and mobile marketers should launch intelligent mobile surveys that target the right people at the right time within the app experience, offer two-way communication channels like a message center, and keep a consistent pulse on customers sentiment.

Customer Feedback 264

Customer Feedback User Testing Customer Experience Data Visualization 264

Userpilot

MARCH 7, 2024

A user journey funnel outlines the steps that the user completes while interacting with the product, from the moment they first log in. Inbound marketing funnel reports focus on the effectiveness of marketing efforts in attracting the interest of potential customers and turning them into leads. Conversion event selection.

Data Visualization 90

Data Visualization Reporting Tools Analytic Tools Customer Experience 90

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members.

Product Marketing 90

Product Marketing Feedback Software User Testing Marketing 90

Product Talk

DECEMBER 13, 2023

Do you have a Product in Practice you’d like to share? Thomas Groendal is the Senior Product Manager at Bluestone Analytics , a subsidiary of CACI , a $6 billion company that focuses on intelligence analysis. Now Thomas had a few potential outcomes—clue captures and copy events. You can submit your story here.

Data Visualization 246

Data Visualization Analytic Tools Reporting Tools Technical Review 246

Revulytics

AUGUST 28, 2018

Metallica’s data-driven, customer-centric approach can be applied to pretty much any industry that seeks to further engage its users through more relevant and meaningful virtual and in-person events. Putting on live, national and global events is expensive. The same strategy can also be applied for digital events like webinars.

Data Visualization 80

Data Visualization Events Analytic Tools Reporting Tools 80

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 89

Feedback Software Analytic Tools Research Software Customer Experience 89

The Product Coalition

APRIL 2, 2022

Every time I navigate the ocean of Product Management frameworks, we are not tackling one essential part of our role: People and Ourselves. There is a framework for almost every stage of our Product development lifecycle, but one of the only transversal things is that we need people to make things happen.

Product Management 153

Product Management Product Manager User Testing Customer Experience 153

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 90

Research Software Analytic Tools Feedback Software Data Visualization 90

Userpilot

JULY 18, 2023

It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money.

Analytic Tools 90

Analytic Tools Feedback Software Research Software Reporting Tools 90

Userpilot

MAY 3, 2023

Any savvy product manager should be looking at how they can leverage software usage analytics to make more informed decisions and boost product growth. In this article, we’re going to unpack exactly what usage analytics is, why you should care about it, how to use it in your product, and the best tools for the job.

Analytic Tools 69

Analytic Tools Data Visualization Feedback Software User Testing 69

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. What does product management include?

Analytic Tools 93

Analytic Tools Data Visualization Research Software Feedback Software 93

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

Product Research 84

Product Research Feedback Software Research Software Product Marketing 84

Gainsight

JUNE 23, 2020

My career in events started back in 2008 as a sales associate supporting sponsorship fulfillment. I fell in love with the nitty-gritty details of my job so I ventured out of sponsorship fulfillment and dove right into event management. Time was of the essence, and our message to the CS community would be key.

Events 88

Events Feedback Software Technical Review Systems Review 88

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. If you have, you can thank an excellent Product Marketing Manager or PMM for their hard work.

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Userpilot

SEPTEMBER 30, 2022

Is there such a thing as analytics for product managers? This article explicitly explains what metrics are essential to product management teams and how to collect the data. With product analytics, product teams are able to understand and address true customers’ needs and pain points and spot product friction.

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 83

Alchemer Mobile

OCTOBER 31, 2023

Now you can listen to more events from the systems your business runs on so you can collect feedback in context of your customer’s experience. The Shopify Initiator can listen to many defined events such as Customer Created, Order Created, Order Paid, and Order Fulfilled. It also allows you to automate closed loop follow-up.

Feedback Software 130

Feedback Software Systems Review Customer Satisfaction User Testing 130

Ronke PM

OCTOBER 5, 2023

This revelation was the "aha moment" most Product Managers dream of, and it was only achievable because I fully immersed myself in their world. To further assimilate, learn and grasp their customers' experiences, product teams and their interdisciplinary partners implement and participate in the following customer experiences.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Alchemer Mobile

DECEMBER 21, 2022

If you work in mobile marketing or advertising , demographic information is critically important. The secret sauce here is not just targeting your ads or your messaging toward one demographic at a time, but finding ways to target even smaller combinations. Communicating with both through the same message does neither group any good.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

ProductPlan

FEBRUARY 14, 2019

Product managers and marketers share many of the same goals. But if marketing isn’t your thing, you might not know a ton about the various SaaS marketing metrics. Understanding how marketers gauge their progress can help you be a more balanced product manager. Let’s get started.

Onboarding KPIs 61

Onboarding KPIs Analytic Tools Marketing Data Visualization 61

Userpilot

APRIL 30, 2024

PIM, however, aims to streamline product information management, sales, and marketing. PIM focuses on data integration, quality control, and even marketing automation tools to manage product information. Then, prompt users to upgrade their plan only when it adds value.

Customer Experience 89

Customer Experience Feedback Software Analytic Tools Onboarding KPIs 89

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing? Longer sales cycles.

Enterprise 93

Enterprise Strategy Marketing Outbound 93

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. What skills do I need as a product marketing manager?

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

JUNE 27, 2022

What is developer marketing, and what is the point of it? As the name suggests, developer marketing is marketing to developers. In short, developer marketing is more than just capturing the attention of software developers and getting them to use your product. What is developer marketing? million from 2010.

Weak Development Team 52

Weak Development Team Development Marketing User Testing 52

The Product Coalition

APRIL 22, 2021

so if that's the case, the information you’re hearing is likely fiction, or at best, inspired by real-world events. Instead, we audition product managers (and Designers too for that matter) in the same way actors are auditioned for a movie. So, without further ado, this is how we are hiring the world's best product team.

Analytic Tools 128

Analytic Tools Research Software Feedback Software Product Management 128

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 95

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 95

Userpilot

APRIL 22, 2024

Product feature analysis is a powerful tool in the SaaS product manager’s arsenal. We cover: Types of product features. TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. Best practices for optimal results.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Weak Development Team 88

BrainMates

MAY 28, 2019

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. Facilitating a market-driven way of thinking.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Ronke PM

JUNE 21, 2023

3iab (product manager, design lead, and tech lead) weekly sync. Quarterly Product Planning Monthly Product roadmap review with engineering and design lead. Many product managers will agree that we’re always short on time and spread so thin. 3iab (product managers, design lead, and tech lead) weekly sync.

Technical Review 52

Technical Review Product Management Product Manager Customer Feedback 52

Ronke PM

AUGUST 16, 2023

Table of Contents Technical Support Customer Success/Relationship Managers Marketing Sales Team Data Scientist Finance UX Researcher UX Designer Content Designers and Conversational Designers Engineering Legal Security (IT) PMO (Product Management Office) (Bonus!)

Onboarding KPIs 52

Onboarding KPIs Weak Development Team Research Software Customer Experience 52