Intercom, Inc.

JUNE 13, 2018

Of all the ways to get your message into the world, staging events might not seem like the most efficient or scalable. But that misses a few important qualities that only live events can offer. To do that, it’s not enough to replicate textbook marketing strategies. Events rely on difference.

Events 205

Events Branding Customer Experience User Testing 205

Userpilot

DECEMBER 21, 2022

Marketing analytics tools are a product marketing manager’s best friend. In this article, we cover: What are marketing analytics tools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools. Let’s get started.

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Research Software 96

Userpilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. The main stages in the marketing funnel are Awareness, Interest, Consideration, Intent, and Purchase. Book the demo!

Analytic Tools 102

Analytic Tools Data Visualization Feedback Software Research Software 102

Userpilot

JULY 30, 2023

Looking to leverage marketing automation segmentation to offer contextual and relevant in-app messages ? Marketing automation segmentation enables you to deliver the right message to the right people at precisely the right time. HubSpot simplifies marketing campaigns with automation and effective lead nurturing.

Analytic Tools 97

Analytic Tools Feedback Software Data Visualization Customer Experience 97

Intercom, Inc.

OCTOBER 13, 2022

That’s just a quick peek – watch the full recording or read through the event transcript to experience New at Intercom and catch up on all the major announcements and innovations that were shared at our latest virtual event. What follows is a lightly edited transcript of the event. Paul Adams: Hey, everybody.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Userpilot

MAY 14, 2023

Choosing the best event-tracking tool for your business is not easy. To make the choice a bit easier for you, we’ve created a list of the best tools for tracking events available for SaaS teams in 2023. TL;DR An event-tracking system is an application for recording and analyzing user interactions with your product or website.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Reporting Tools 98

Userpilot

AUGUST 6, 2023

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Identifies the areas of marketing that you can automate. What is marketing automation?

Analytic Tools 96

Analytic Tools Feedback Software Research Software Data Visualization 96

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 97

Analytic Tools Feedback Software Onboarding KPIs Marketing 97

Userpilot

OCTOBER 5, 2023

Growth teams that leverage marketing automation are better equipped to achieve their goals and drive business success. In this article, you will learn: What marketing automation means for growth teams and how it’s different from traditional marketing automation. Various aspects of growth that you can automate.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization User Testing 104

Userpilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. Perform A/B testing to see which subject lines and messaging improves metrics.

Data Visualization 96

Data Visualization Analytic Tools Customer Experience User Testing 96

Userpilot

MARCH 9, 2022

Product communication through in-app messaging is crucial, as it can influence user behavior or promote a new feature. Here are some examples of in-app messaging that will help you make the most of personalized messages and help users feel like you care about their job-to-be-done or JTBD. What is in-app messaging?

Feedback Software 96

Feedback Software Messaging Customer Feedback Customer Experience 96

Userpilot

FEBRUARY 13, 2024

Contextual email marketing isn’t just about sending emails—it’s about delivering the right message at the right time and relevant to the user’s behaviors. But how can you implement the right email marketing strategy to drive product engagement in SaaS businesses?

Analytic Tools 52

Analytic Tools Feedback Software Customer Experience Data Visualization 52

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. As well as the marketing channels you’re going to use and the potential tactics you can use to move prospects forward.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Revulytics

JUNE 20, 2018

In-application messaging is an untapped channel to promote events that can help users get more out of your applications, like webinars, product training, user meetups, trade shows, and more. In this video, we’ll show you how to set up a ReachOut program to enable users to book at time to meet with you at an upcoming trade show.

Messaging 48

Messaging Events Analytic Tools Webinar 48

Intercom, Inc.

JULY 31, 2019

With the right setup, a chatbot can power your marketing as well so you never miss a lead. 53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. What is chatbot marketing? By using chatbots.

Marketing 177

Marketing User Testing Research Software Embedded Analytics 177

Intercom, Inc.

JUNE 1, 2018

Looking back, I didn’t see these activities as marketing with a capital M, but they absolutely were. In the very early days of Intercom the marketing hat fell on my head, but I’d be doing marketing a disservice (and 2011 Des a disservice) if I said that’s what I thought I was doing. Choosing a tactic for your addressable market.

Startups 201

Startups Feedback Software Marketing Strategy 201

Intercom, Inc.

DECEMBER 16, 2019

Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. What is account-based marketing (ABM)?

Reporting Tools 189

Reporting Tools Research Software Marketing Customer Experience 189

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 96

Product Marketing Onboarding KPIs User Testing Marketing 96

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

Product Marketing 97

Product Marketing Feedback Software User Testing Marketing 97

Userpilot

MARCH 7, 2024

Inbound marketing funnel reports focus on the effectiveness of marketing efforts in attracting the interest of potential customers and turning them into leads. Outbound marketing funnel reports help organizations evaluate the impact of and refine their outbound processes, for example, cold emailing. Conversion event selection.

Data Visualization 101

Data Visualization Reporting Tools Analytic Tools Customer Experience 101

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Let’s begin!

Feedback Software 97

Feedback Software Analytic Tools Research Software Customer Experience 97

The Product Coalition

SEPTEMBER 23, 2021

Video Marketing Is The Future?—?Is Video marketing is intended to create and provide quality content tailored to your audience. So, it may be safe to state that video marketing is certainly the future. However, it takes a lot more than an excellent video editor to excel at the rapidly evolving marketing space.

Marketing 159

Marketing Customer Experience Advertising Branding 159

Intercom, Inc.

DECEMBER 6, 2019

Not that long ago, the notion that you could send a message straight into the pockets of millions of people, capturing their attention at the touch of a button, would have sounded like the stuff of a marketer’s dreams – but that’s exactly what push notifications offer. Types of messages that provide value.

User Testing 138

User Testing Marketing Customer Experience Data Visualization 138

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys.

Data Visualization 90

Data Visualization Product Research Research Software Analytic Tools 90

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Product messaging experiments. Make a hypothesis.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

Research Software 97

Research Software Analytic Tools Feedback Software Data Visualization 97

Userpilot

JANUARY 23, 2023

A successful customer retention strategy starts with effective communication – the right message to the right audience at the right time. Marketing segmentation comes in handy here. In this article, we cover: How is marketing segmentation used in customer retention? How does market segmentation help customer retention?

Customer Experience 98

Customer Experience User Testing Feedback Software Customer Feedback 98

The Accidental Product Manager

APRIL 24, 2023

Showrooms now can hold events and live shows for up to 250 attendees or 10% of their capacity, whichever is less. Right now Las Vegas is prepared to host small gatherings, but the larger events are virtual. The Las Vegas product managers want to maximize the square footage and in-person elements of these events.

Marketing 65

Marketing Travel Advertising Entertainment 65

Revulytics

AUGUST 28, 2018

Metallica’s data-driven, customer-centric approach can be applied to pretty much any industry that seeks to further engage its users through more relevant and meaningful virtual and in-person events. Putting on live, national and global events is expensive. The same strategy can also be applied for digital events like webinars.

Data Visualization 80

Data Visualization Events Analytic Tools Reporting Tools 80

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share. Use email marketing campaigns to bring back inactive users.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Product Talk

DECEMBER 13, 2023

It’s not like most apps where it’s not even a consideration—of course Slack knows whether I sent messages and it probably knows who I sent messages to,” says Thomas. Thomas had some hesitations about defining these “copy events” as an outcome because it felt like too much of a blunt-force object or a traction metric.

Data Visualization 248

Data Visualization Analytic Tools Reporting Tools Technical Review 248

Userpilot

APRIL 16, 2024

Customer journey insights enable marketing, product, design, and customer success teams to make informed decisions and create better customer experiences. Next, map out the journey for all user personas , focusing on key touchpoints , events, and pain points. In most tools, you collect data by tracking features and events.

Data Visualization 102

Data Visualization Customer Feedback Analytic Tools Feedback Software 102

Gainsight

JUNE 23, 2020

My career in events started back in 2008 as a sales associate supporting sponsorship fulfillment. I fell in love with the nitty-gritty details of my job so I ventured out of sponsorship fulfillment and dove right into event management. Time was of the essence, and our message to the CS community would be key.

Events 88

Events Feedback Software Technical Review Systems Review 88

Userpilot

MARCH 12, 2024

TL;DR Userpilot Paths allows product , marketing, and customer success teams to map out all the actions users take before or after an event. Define the event starting or finishing the path. Userpilot’s Paths are a user behavior analysis report mapping out user actions leading up to or following an event.

Data Visualization 102

Data Visualization Analytic Tools Customer Experience Customer Feedback 102

Revulytics

JUNE 27, 2017

You’re sitting in a meeting with leaders from marketing, sales, and a bunch of other important people, listening to the CMO detail the latest marketing trends within your product space. Contextually relevant messages delivered at the right time. A broad question like “how do users like a new feature we released?”

Analytic Tools 70

Analytic Tools Feedback Software Data Visualization Messaging 70

Userpilot

OCTOBER 15, 2021

There are seven types of product launch emails: product launch campaign, product launch email sequence, beta (early access) announcement email, new feature announcement email, pre-order announcement email, teaser email campaign, and event announcement email. Launch messages are all about building anticipation. Event announcement email.

Feedback Software 97

Feedback Software Research Software Product launches User Testing 97

Indicative

JUNE 1, 2020

If you’re on a marketing team at a gaming company, you need to prepare for this shift with insight into your full customer lifecycle from acquisition to product engagement. With marketing spend decreasing across the board due to COVID-related budget cuts, every dollar you invest needs to yield a clear revenue outcome.

Data Visualization 129

Data Visualization User Testing Marketing Customer Feedback 129