Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Marketing 98

Intercom, Inc.

OCTOBER 13, 2022

The industry landscape is changing, the prospects of a global recession are ever-present, and everyone is struggling to get leaner, reduce costs, increase efficiency, and increase customer satisfaction and retention. Now more than ever, businesses need to build strong, long-lasting relationships with their customers to thrive.

Feedback Software 118

Feedback Software Events Data Visualization Customer Communications 118

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. What are marketing surveys?

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

APRIL 30, 2024

TL;DR Product experience management (PxM) is a discipline that focuses on leveraging product data to deliver superior product experiences —making them personalized, engaging, and centered around customer needs. PxM focuses on user experiences, improving engagement and retention through personalized interactions.

Customer Experience 105

Customer Experience Feedback Software Analytic Tools Onboarding KPIs 105

Userpilot

MARCH 9, 2022

Product communication through in-app messaging is crucial, as it can influence user behavior or promote a new feature. Here are some examples of in-app messaging that will help you make the most of personalized messages and help users feel like you care about their job-to-be-done or JTBD. What is in-app messaging?

Feedback Software 98

Feedback Software Messaging Customer Feedback Customer Experience 98

Userpilot

APRIL 3, 2024

Product-led innovation focuses on creating the best product for your customers. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers.

Analytic Tools 104

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 104

Alchemer Mobile

OCTOBER 31, 2023

Now you can listen to more events from the systems your business runs on so you can collect feedback in context of your customer’s experience. The Shopify Initiator can listen to many defined events such as Customer Created, Order Created, Order Paid, and Order Fulfilled.

Feedback Software 130

Feedback Software Systems Review Customer Satisfaction User Testing 130

Userpilot

APRIL 17, 2024

Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors. Google Analytics 4 offers advanced tools for understanding cross-platform customer behavior, aiding product differentiation and tailored offerings in a competitive market.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Reporting Tools 103

Userpilot

OCTOBER 5, 2023

Growth teams that leverage marketing automation are better equipped to achieve their goals and drive business success. In this article, you will learn: What marketing automation means for growth teams and how it’s different from traditional marketing automation. Various aspects of growth that you can automate.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Userpilot

APRIL 29, 2024

Offer self-service support to improve customer satisfaction. Monitor customer health metrics to identify at-risk users. Routinely collect customer feedback and act on it. Trigger upsell messages at high-intent moments. Offer limited deals and discounts to motivate users.

Feedback Software 102

Feedback Software Onboarding KPIs Data Visualization Customer Feedback 102

Alchemer Mobile

DECEMBER 21, 2022

If you work in mobile marketing or advertising , demographic information is critically important. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Past behaviors and mobile customer engagement history. Communicating with both through the same message does neither group any good.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Userpilot

MAY 2, 2024

It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing. Why is customer retention important? Loyal customers can also help you acquire new leads via word-of-mouth.

Onboarding KPIs 111

Onboarding KPIs Customer Experience Feedback Software Analytic Tools 111

Userpilot

APRIL 30, 2024

Adopt customer tracking software instead, such as: Zoho CRM : A customer tracking system for monitoring the entire customer lifecycle , from the sales funnel to marketing and support. Zendesk : A customer service tracking software to stay on top of support tickets for each customer. Zoho CRM dashboard.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

APRIL 29, 2024

The main benefits of customer segmentation include a better understanding of user needs, increased product relevance, better customer retention , and more account expansion opportunities. When combined with market segmentation, it makes your marketing strategy more efficient. User persona example.

Customer Experience 105

Customer Experience User Testing Customer Feedback Analytic Tools 105

Userpilot

AUGUST 5, 2023

TL;DR Net Promoter Score (NPS) assesses customer satisfaction and loyalty by measuring how likely your customers are to recommend your products to others. You can identify NPS passives by: Triggering in-app NPS surveys at important touchpoints to gather valuable customer feedback and discover passive customers.

Data Visualization 98

Data Visualization Feedback Software Product Research Analytic Tools 98

Userpilot

APRIL 22, 2024

TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. It’s often done to guide product planning , enhance account expansion , and optimize self-serve customer support channels. Encourage users to share feedback.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Weak Development Team 105

Userpilot

APRIL 16, 2024

Customer journey insights enable marketing, product, design, and customer success teams to make informed decisions and create better customer experiences. In this article, we explain: What customer journey insights are. How they are linked to customer journey analysis and customer journey mapping.

Data Visualization 105

Data Visualization Customer Feedback Analytic Tools Feedback Software 105

Userpilot

JULY 31, 2023

TL;DR Pendo is a product growth platform for product , marketing , customer success , and UX design teams. It enables businesses to analyze user in-app behavior , collect customer feedback to make data-led decisions, improve user onboarding, and communicate effectively with users. Retention analysis.

Data Visualization 97

Data Visualization Analytic Tools Feedback Software Reporting Tools 97

Userpilot

MAY 6, 2024

The purpose of user profiling is to understand user behaviors, preferences , and needs to improve the product and the product experience. Thanks to user profiling, you can offer personalized experiences, refine your marketing targeting, and extract data-driven insights to inform product development.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Research Software 105

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

Product Marketing 98

Product Marketing Feedback Software User Testing Marketing 98

Userpilot

MARCH 7, 2024

User engagement could also refer to the strategies that businesses use to drive user interactions with the product, such as in-app messages or emails. User engagement vs customer engagement Customer engagement and user engagement refer to different interactions.

Analytic Tools 105

Analytic Tools Data Visualization Onboarding KPIs Feedback Software 105

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Alchemer Mobile

DECEMBER 13, 2023

Improve your customer feedback programs to reduce churn By Jasper Lipton, Alchemer Senior Product Marketing Manager, and Vanessa Bagnato, Alchemer Director of Product Marketing   Customers leave. Are you getting feedback at critical touch points to save a customer? That’s just part of life and business.

Customer Feedback 130

Customer Feedback User Testing Feedback Software Product Research 130

Product Talk

DECEMBER 13, 2023

And as you might guess from the nature of Thomas’s product, there were some restrictions on how he could go about measuring user activity or instrumenting the product. It’s not like most apps where it’s not even a consideration—of course Slack knows whether I sent messages and it probably knows who I sent messages to,” says Thomas.

Data Visualization 246

Data Visualization Analytic Tools Reporting Tools Technical Review 246

Userpilot

NOVEMBER 14, 2023

Analyzing customer journeys across all channels allows teams to remove friction that stops users from progressing down the funnel. It also helps you to develop an omnichannel marketing strategy to engage existing and potential customers more effectively. Is it to improve customer satisfaction?

Analytic Tools 105

Analytic Tools Data Visualization Customer Experience Onboarding KPIs 105

Userpilot

FEBRUARY 9, 2023

TL;DR Predictive customer analytics uses data, statistical algorithms, and machine learning to analyze past customer behavior and predict future actions. It helps your SaaS business understand customer behavior and take action to improve customer satisfaction and loyalty. What is predictive customer analytics?

Data Visualization 98

Data Visualization Analytic Tools Customer Feedback Customer Experience 98

Userpilot

FEBRUARY 28, 2023

Customer preference feedback shows you which feature or design users like better. In-app rating feedback is a quick way to assess user satisfaction with a particular experience. To collect customer loyalty feedback , use NPS surveys. Customer experience feedback focuses on user interactions with your product.

User Testing 98

User Testing Customer Feedback Feedback Software Product Research 98

Userpilot

MARCH 6, 2024

Chatbot Implementation : Using chatbots so your website can provide immediate answers to common user questions, reducing bounce rates and improving conversions. Personalized Customer Experiences : Tailoring onboarding sequences based on user data to impact their upgrade decisions. Generating in-app messages with Userpilot.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

NOVEMBER 12, 2023

to understand and act on user intent. to understand and act on user intent. What is customer intent? Customer intent (sometimes called buyer intent or consumer intent) is the underlying reason behind a customer's actions when making a purchase, contacting support, or having other interactions with your brand.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Research Software 105

Userpilot

FEBRUARY 29, 2024

To make your life a little bit easier and help you choose the best product analytics tool for your SaaS, we’ve produced a guide of 14 excellent analytics platforms available on the market in 2024. TL;DR Customer analytics platforms are specialized tools that allow you to collect and analyze data. Let’s dive in! Enterprise.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

Userpilot

JUNE 6, 2023

While product analytics focuses primarily on what happens inside the product, the focus of marketing analytics is mostly on the ‘outside’ – customer acquisition, conversion , and retention. Apart from product teams, product analytics benefit product marketing managers , UX designers , customer success managers, and developers.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 88

Userpilot

MAY 21, 2023

Always beta-test your features before releasing them to the whole user base. For feature or product announcements, use multiple channels, like in-app messaging , emails, social media, or blogs. At the market release stage, you can release your features either to all users at once, or incrementally.

Onboarding KPIs 97

Onboarding KPIs Feedback Software User Testing Product Research 97

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. That’s because a big part of the role involves collecting and analyzing market and consumer data to guide product development. Want to see how? Book the demo!

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

FEBRUARY 14, 2024

TL;DR Userpilot is a product growth platform that allows you to track and analyze user behavior, collect feedback, and create in-app experiences to drive user engagement. It enables teams to manage leads and automate customer service and marketing campaigns. Salesforce is a CRM system. And now Salesforce.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Customer Experience 105

Userpilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. The marketing funnel stages focus on customer acquisition.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

SEPTEMBER 14, 2023

Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events. You normally use customer discovery questions as a part of the initial market and customer research. Their aim is to identify market gaps and unsatisfied customer needs.

Product Research 103

Product Research Customer Feedback Data Visualization User Testing 103

Alchemer Mobile

DECEMBER 21, 2022

If you work in mobile marketing or advertising , demographic information is critically important. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Communicating with both through the same message does neither group any good.

User Testing 130

User Testing Customer Feedback Feedback Software Product Research 130