The Product Coalition

JULY 10, 2023

Uncover the tools available for effective consumer-generated marketing and learn how to utilize them in your own initiatives. In today’s highly saturated marketing environment, exorbitant marketing costs and big budgets are often required for effective promotion. What is consumer-generated marketing?

User Testing 82

User Testing Feedback Software Analytic Tools Data Visualization 82

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Want to see how Userpilot can help you find market gaps?

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

OCTOBER 28, 2020

In our last blog, we showed you what you need to do and to avoid to make awesome product tours and walkthroughs. In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. Intercom Product Tours doesn’t support A/B testing.

Analytic Tools 105

Analytic Tools Feedback Software Software Review Onboarding KPIs 105

Userpilot

MARCH 14, 2023

User segmentation is an essential strategy in product management. It improves customer experience, increases retention, and drives product growth. In this article, we cover: Why user segmentation is essential for product managers. feature usage , in-app events, etc.). The most common ways to segment users.

Analytic Tools 98

Analytic Tools User Testing Customer Feedback Feedback Software 98

Userpilot

APRIL 22, 2024

Product feature analysis is a powerful tool in the SaaS product manager’s arsenal. We cover: Types of product features. TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. Review feature usage data.

Data Visualization 104

Data Visualization Analytic Tools Feedback Software Weak Development Team 104

Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Product marketing is the process of bringing a product to the market, promoting it, and selling it to customers.

Research Software 98

Research Software Analytic Tools Feedback Software Data Visualization 98

Userpilot

OCTOBER 8, 2021

You can review Pendo's analytics in their free trial, which displays various different graphs on the basis of dummy data. Paths show you all the actions taken by users before or after a specific event. Reports allow you to track page views, clicks, events, or guide views related to whichever feature you want. Track Events.

Data Visualization 98

Data Visualization Analytic Tools Software Review Feedback Software 98

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good product marketing software? What is product marketing?

Analytic Tools 59

Analytic Tools Feedback Software Research Software Customer Communications 59

ProductPlan

NOVEMBER 10, 2020

For forward-thinking online retailers, this means hiring an eCommerce product manager. What Is An eCommerce Product Manager’s Product? Although the job description can vary from company to company and across industries, product managers all share at least a couple of common responsibilities.

Research Software 92

Research Software Feedback Software Reporting Tools Technical Review 92

Userpilot

JULY 9, 2021

What are the best product management books to add to your 2021 reading list? We’ve put together a list for you with a few staples from every product manager’s bookshelf and some new releases too. New in – Best New Product Management Books in 2021. out of 5 stars. 54 global ratings. Where to buy?

Books 98

Books Research Software Feedback Software Analytic Tools 98

Userpilot

JUNE 11, 2021

This is where analytics software comes in. In this post, we will break down the analytics software each SaaS business needs to understand their buyer and user personas, prospects, users, and revenue metrics & company health. What types of Analytics software does every SaaS business need? Marketing Analytics Tools for SaaS.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

SEPTEMBER 16, 2021

Looking for the right SaaS product management metrics that offer valuable product growth insights ? Defining and tracking key metrics is an integral part of the product management process. In this article you’ll learn about: Ways to measure SaaS products. Why should product managers track product metrics?

Onboarding KPIs 98

Onboarding KPIs Feedback Software Analytic Tools Customer Feedback 98

The Product Coalition

FEBRUARY 5, 2021

This is a free sample story from my book The Making of Product Managers. Negar studied marketing in university and later worked as a Marketing Executive at a professional association. Then she decided to acquire technical skills in web development to get closer to the product development process.

Technical Advisors 111

Technical Advisors Reporting Tools Technical Review Customer Experience 111

Gainsight

JUNE 23, 2020

My career in events started back in 2008 as a sales associate supporting sponsorship fulfillment. I fell in love with the nitty-gritty details of my job so I ventured out of sponsorship fulfillment and dove right into event management. Pivot…Pivot…Pivaat! February 28 – a day I remember well.

Events 88

Events Feedback Software Technical Review Systems Review 88

Userpilot

JUNE 29, 2022

Then how do you determine the best one for customer segmentation analysis to uncover product growth opportunities? Here, we have listed a few popular customer segmentation software options and described their pros and cons. It implies segmenting your audience based on country, location, city, or zip code. Let’s get started!

Analytic Tools 98

Analytic Tools Research Software Data Visualization Reporting Tools 98

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members.

Product Marketing 98

Product Marketing Feedback Software User Testing Marketing 98

Userpilot

JUNE 29, 2023

This comprehensive guide will enable proactive product managers to figure out exactly how to craft documentation that will help users solve their problems and delight them. TL;DR User documentation describes any kind of helpful material intended for the user of a product. Let’s get you started! User manuals.

Document 98

Document Analytic Tools Feedback Software User Testing 98

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing? Longer sales cycles.

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Userpilot

JULY 13, 2022

Do you follow any product manager blogs? Would you like to discover new ones that will give you valuable insights into product management ? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience.

Blog 98

Blog Analytic Tools Research Software Feedback Software 98

Userpilot

MAY 7, 2021

Self-service software is the perfect antidote to the modern world of instant gratification. What is self-service software? Why is self-service software growing popular in SaaS? Product adoption tools for self-service software. Customer support tools for self-service software. What is self-service software?

Analytic Tools 52

Analytic Tools Feedback Software Software Review Data Visualization 52

Userpilot

MARCH 7, 2024

A user journey funnel outlines the steps that the user completes while interacting with the product, from the moment they first log in. Inbound marketing funnel reports focus on the effectiveness of marketing efforts in attracting the interest of potential customers and turning them into leads.

Data Visualization 105

Data Visualization Reporting Tools Analytic Tools Customer Experience 105

Userpilot

FEBRUARY 20, 2023

To create funnels, Amplitude recommends using its Pathfinder function which analyzes sequences of events leading up to conversions. It allows product managers to see how many users return to the product over a period of time. How can a product analytics tool help you drive product growth? Pendo Segments.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. What Is Product Marketing?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Userpilot

FEBRUARY 21, 2023

In Heap, you can segment users based on their demographics and event completion, while in Pendo you can also use mobile-specific data, like the OS version. Userpilot segmentation is the most advanced of the three products. Heap offers Auto-capture which collects all the data about user interactions with the product.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 98

Userpilot

OCTOBER 17, 2023

Collecting customer insights is essential to answer important questions about your users and how your product fits their needs. There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers.

Data Visualization 102

Data Visualization Analytic Tools Feedback Software Research Software 102

ProductPlan

JUNE 5, 2020

Product management is certainly no exception. Product managers and leaders need to find ways to keep learning and growing in an ever-evolving product environment. There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics.

Certifications 95

Certifications Customer Experience Artificial Inteligence Product Management 95

Userpilot

DECEMBER 3, 2022

Invite customer reviews, encourage referrals, and create loyalty programs at the loyalty stage. Afterward, product managers use that knowledge to optimize the customer experience. Customer lifecycle management vs. customer relationship management. Potential customers analyze competing products and read reviews.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

BrainMates

MAY 28, 2019

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. Facilitating a market-driven way of thinking.

Framework 74

Framework Data Visualization Marketing Reporting Tools 74

Userpilot

NOVEMBER 23, 2023

Why do product managers need them? That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. This means that whatever they work on isn’t always aligned with customer or market needs.

Feedback Software 104

Feedback Software Analytic Tools Product Research User Testing 104

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? VoC surveys help you make better product decisions, remove friction , build customer trust , and minimize future negative feedback. In this article, we will cover the voice of the customer methodology.

Customer Feedback 98

Customer Feedback User Testing Feedback Software Data Visualization 98

Userpilot

JANUARY 9, 2024

Review and analyze to identify improvement opportunities. Heatmaps Heatmaps are visual, color-coded representations of user reactions on various points and pages of your website or product. Some of these metrics include the number of page visits, clicks, events that occurred, and unique users.

Analytic Tools 105

Analytic Tools Data Visualization Feedback Software Research Software 105

Userpilot

MARCH 14, 2024

Looking for an effective event tracking tool and wondering if Heap is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Heap is the ideal choice for your event tracking needs. Schedule a demo today to explore its powerful event tracking capabilities firsthand.

Data Visualization 52

Data Visualization Analytic Tools Technical Review Feedback Software 52

Userpilot

MARCH 11, 2024

Looking for an effective event tracking tool and wondering if Mixpanel is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Mixpanel is the ideal choice for your event tracking needs. Looking for a Better Alternative for Event Tracking? Try Userpilot!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Software Review 52

Userpilot

FEBRUARY 26, 2024

Looking for an effective event tracking tool and wondering if Lou Assist is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Lou Assist is the ideal choice for your event tracking needs. Looking for a Better Alternative for Event Tracking?

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 52

Userpilot

JANUARY 20, 2024

Looking for an effective event tracking tool and wondering if HelpHero is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether HelpHero is the ideal choice for your event tracking needs. Looking for a Better Alternative for Event Tracking?

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 52