Intercom, Inc.

NOVEMBER 7, 2019

So they created a software that provides control, visibility, and payment methods for corporate finance teams. It’s safe to say he’s learned a thing or two about adjusting his message and product for each unique customer persona. If you enjoy our conversation, check out more episodes of our podcast.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

JULY 1, 2019

Here are a few examples of NSMs (some taken from Sean’s book Hacking Growth) : WhatsApp users come for free, rich, secure messaging. Each message sent is therefore an increment of value. If the total number of messages is growing, this is most likely a positive sign that the company is accomplishing its mission.

KPI 91

KPI Data Visualization Workshop Analytic Tools 91

Intercom, Inc.

JULY 11, 2019

Michael: Most people listening probably think of HubSpot as this inbound marketing company. It flips where we came from, which is nice just from a company genetics perspective and messaging. You now have people whose entire job is to work on the knowledge bot or on a positive way of moving tickets and demand around.

Customer Experience 188

Customer Experience User Testing Customer Feedback Research Software 188

Userpilot

MARCH 29, 2024

You can use viral messaging, for example, to force customers to pay attention to your brand and ignore other brands. For instance, you can induce customers to share their positive experiences with your product on social media. This will enable you to tailor your messaging to their specific needs.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Intercom, Inc.

NOVEMBER 27, 2019

It’s even garnered them an enviable position among Deloitte’s Fast50, a list of the fastest growing software companies in the UK. A genius inbound marketing strategy. Your messaging is off. We sat down with Paddle’s Ed Fry for an in-depth look at what it really takes to scale at such a breakneck pace. Salesforce?

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Intercom, Inc.

OCTOBER 29, 2020

Frequent touch points and positive interactions will create strong relationships and build customer loyalty. Frequent touch points and frequent positive interactions. I hope it ends peacefully, I hope we find a vaccine, I hope all sorts of positives come out of the far side of it, but I can’t say I’ve been enjoying it.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Mixpanel

FEBRUARY 23, 2021

Taking a cue from corporate finance, their framework uses a series of measurements—growth accounting, cohort analysis, and customer distribution—to provide a quantitative view of a company’s level of product-market fit. “Really exciting and positive team morale is a great sign of product-market fit. Bonus advice we love.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130