Finance Inbound Positioning Vision 
Intercom, Inc.
NOVEMBER 7, 2019
As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. So they created a software that provides control, visibility, and payment methods for corporate finance teams.
Userpilot
APRIL 8, 2022
Then we added inbound marketing which added the number of leads which, in turn, meant more conversions. First the features, then the inbound marketing. We were positioning ourselves as the most affordable and accessible solution on the market.”. We were instead looking for more financing opportunities. And so they united.
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Userpilot
MARCH 8, 2022
How product strategy uses a company's vision to fuel profitability. Follow her for a good dose of career advice combined with a neverending supply of positive energy. She specializes in product marketing, inbound – lead generation through content, videos, influencer marketing & brand marketing.
Pragmatic Marketing
MAY 23, 2017
Based on their position, control of resources and ability to reward and punish, they are the company’s final decision-makers. They must rely on persuasion and inspiration to make a positive impact. For product managers to have the positive impact we advocate, they must receive adequate time, prioritization and resources.
Intercom, Inc.
OCTOBER 29, 2020
Frequent touch points and positive interactions will create strong relationships and build customer loyalty. Frequent touch points and frequent positive interactions. It’s unusual to have folks who have a strong vision who are also open-minded. Make it easy for customers to talk to you, and vice versa. Communication.
Mixpanel
FEBRUARY 23, 2021
Taking a cue from corporate finance, their framework uses a series of measurements—growth accounting, cohort analysis, and customer distribution—to provide a quantitative view of a company’s level of product-market fit. “Really exciting and positive team morale is a great sign of product-market fit. Bonus advice we love.
Gainsight
DECEMBER 23, 2019
I think critical to onboarding we found as a couple of really useful tools, certainly capturing what we used to call at ClearSlide and now we call it something different at Optimize, but is essentially the positive business outcome. So, is there inbound coming in? So why they purchased from you? Are you involved in pre-sales?
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