Remove Finance Remove Messaging Remove Positioning Remove Sales Training
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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

That way, they’re always leading from a position of strength. Aspirational Market Positioning. If you have a customer-facing vision for the portfolio and supporting business goals for each product, the foundation of your market positioning is complete. Sales Training on Customers vs. Products.

Marketing 130
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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

 Plus time with Marketing (launch, messaging, product marketing content), Finance (packaging, pricing, forecasts), Support, Customer Success/Implementation, and broad Sales training and enablement.  Plus  So a product manager might have 5% of their time in total for deal-specific sales support.

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The Great Silence

The Product Coalition

I even know some highly effective organisations with hundreds of thousands of users who just have product designers instead of product managers in most of their squads and are seeing positive results. This internal focus problem doesn’t just impact product, design and engineering functions but every department you have in the company.