Mironov Consulting

OCTOBER 26, 2017

Head of Product: My CEO is a finance guy*, and is pushing the product team hard to prioritize all engineering work solely on ROI. Most first-time CEOs come from some functional role: sales, finance, marketing, engineering, occasionally product management. (Or See my product pies.)

Finance 95

Finance User Testing Analytic Tools Research Software 95

Ronke PM

AUGUST 16, 2023

Table of Contents Technical Support Customer Success/Relationship Managers Marketing Sales Team Data Scientist Finance UX Researcher UX Designer Content Designers and Conversational Designers Engineering Legal Security (IT) PMO (Product Management Office) (Bonus!)

Onboarding KPIs 52

Onboarding KPIs Weak Development Team Research Software Customer Experience 52

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. 1] Generic KPIs? But metrics aren’t generic.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Mironov Consulting

SEPTEMBER 14, 2020

Over the last three decades, across 10 full-time jobs and 150 consulting clients, I’ve headed up product teams 18 times (mostly as interim VP ) and helped another dozen companies choose their Head of Product. Here are some patterns I’ve seen in picking successful Heads of Product.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

Mixpanel

MARCH 22, 2024

The banking and finance industries have seen a lot of disruption in the last 15 years that’s brought financial services even closer to consumers. As an industry in growth, some of the most valuable data pouring in that fintech companies can focus on comes from product usage. Let’s delve into each of these elements in more detail.

Data Visualization 40

Data Visualization Analytic Tools Reporting Tools Onboarding KPIs 40

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches.

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

MAY 12, 2022

What are the best practices for new product announcements? What tools and channels can a product manager use to effectively announce new products or features? Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base.

Feedback Software 98

Feedback Software Research Software Product launches User Testing 98

Userpilot

DECEMBER 6, 2022

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. Notion – a digital asset management tool to help centralize brand assets and provide clear SOPs to guide your marketing teams and professionals.

Analytic Tools 98

Analytic Tools Feedback Software Reporting Tools Customer Experience 98

Mixpanel

SEPTEMBER 21, 2023

Kevin Xu is an engineer-turned-product manager with experience at big tech companies like Google and Stripe. Read on for our conversation with Xu about finding product-market fit when you’re the ideal user, growing a following vs. growing an app, and what the future of social media looks like. They say write what you know.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

Alchemer Mobile

MAY 7, 2020

Incorporating these tools into your customer experience tech stack will drive more engagement, gather high-quality customer feedback, and help inform your product roadmap. Developers can remove the pains associated with constantly incorporating new SDKs into an app and focus on delivering products that transform the customer experience.

Feedback Software 147

Feedback Software Analytic Tools Reporting Tools Data Visualization 147

Userpilot

SEPTEMBER 29, 2022

How can macro and micro-segmentation (B2B) improve your product marketing ROI and contribute to more revenue and product growth ? B2B market segmentation involves dividing your entire customer base into smaller user segments with shared characteristics, such as industry, location or in-product behavior.

Analytic Tools 97

Analytic Tools Customer Experience B2B Data Visualization 97

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. o get the sponge mode on and dive in!

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Mironov Consulting

SEPTEMBER 23, 2023

I’ve written a lot about the huge organizational and technical gulf between services companies and product companies.  (See  (“Our AI-based tech support lookup product will cut your support costs by 25-35%. ”) Why try to transform from a services company to a product company? to 0.8x.

Reporting Tools 80

Reporting Tools Data Visualization Analytic Tools Feedback Software 80

Userpilot

JUNE 13, 2022

We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. Why are blogs one of the best ways to learn SaaS marketing?

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

JANUARY 21, 2021

Drawing a clear line between a product owner vs. product manager can be tough, given their varying roles from company to company. Despite any difference in roles, both the product manager and the product owner share a common goal: building products that create value for the stakeholders. a Product Owner.

User Testing 98

User Testing Customer Feedback Onboarding KPIs Product Management 98

Gainsight

JANUARY 25, 2023

Hiring one moves Customer Success (CS) from a function to a company-wide strategy, offering a customer voice in the boardroom and a peer to your Sales and Product leaders. The Chief Customer Officer (CCO) role is crucial for virtually every SaaS company.

Customer Experience 52

Customer Experience Customer Feedback Onboarding KPIs Certifications 52

The Product Coalition

AUGUST 24, 2021

A typical product development process would follow the Waterfall principles, taking quarters, and even a year to release a product to the market. The importance of building products that customers valued and the limited amount of finances forced startups to take a different approach when building their products.

User Testing 145

User Testing Development Customer Experience Product Research 145

Intercom, Inc.

NOVEMBER 3, 2022

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. By automating planning, businesses can save time, increase productivity and turn support from a cost center into a profit driver.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Amplitude

AUGUST 30, 2017

At the Product Analytics Summit in Seattle this past March, we chatted with some of our customers about how they use Amplitude as part of their product development toolbox. It helps you stay in tune with user needs and helps you make product development decisions that cater to those needs. Use power users as beta testers.

User Testing 71

User Testing Analytic Tools Customer Feedback Feedback Software 71

Gainsight

FEBRUARY 11, 2019

To set the context for the discussion, we referred to a framework , created by David Skok of Matrix Partners, to describe the life of a startup, with three stages: Stage 1: The Search for Product-Market Fit. In my mind, the stages of customer success for a SaaS product directly mirror those. Stage 3: Scaling the Business.

Feedback Software 40

Feedback Software User Testing Customer Experience Customer Feedback 40

Andrew Chen

NOVEMBER 13, 2018

You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how to measure the success of these teams. What’s the difference between growth and marketing/product/whatever? Where should growth teams focus?

User Testing 110

User Testing Customer Experience Reporting Tools Data Visualization 110

The Product Coalition

JULY 25, 2018

In the early stages of growth, losing customers might indicate that you do not have a product-market fit. If your SaaS product caters to SMB businesses, a 3–7% monthly churn rate might be acceptable. On the other hand, if your product caters largely to enterprises, monthly churn as low as 1% might be acceptable.

Reporting Tools 60

Reporting Tools Onboarding KPIs User Testing Customer Experience 60

Mironov Consulting

JANUARY 17, 2019

I work with a lot of CEOs, usually as an advocate for better product and development organizations. Many CEOs tell me that they (personally) are the best-informed people within their companies about what customers need , and they (personally) are best positioned to drive decisions on product priorities. First, some context.

User Testing 97

User Testing Customer Feedback Customer Experience CTO Coach 97

Userpilot

JANUARY 15, 2021

Without product analytics, how do you know how to move the needle with your product growth? If you’re only beginning your adventure with product analytics, looking at all the usage data may seem overwhelming at first glance: Source: Heap. Here are the need-to-know takeaways: What is Product Analytics?

Data Visualization 90

Data Visualization Analytic Tools Onboarding KPIs Feedback Software 90

Business of Software Conference

OCTOBER 23, 2019

Bruce McCarthy, Founder, Product Culture. In this talk Product guru Bruce McCarthy arms you with his battle-tested approach to prioritizing your most critical initiatives that will increase your organization’s focus by increasing confidence in your prioritization decisions. Also I wrote this book on product roadmaps.

Customer Experience 61

Customer Experience User Testing Onboarding KPIs Research Software 61

Andrew Chen

JUNE 25, 2019

Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. Today, I have a wonderful guest essay to share by Lenny Rachitsky ( @lennysan ) — he’s recently left Airbnb after 7 years, much of his recent years as the product leader on Supply Growth.

User Testing 111

User Testing Customer Experience Research Software Feedback Software 111

Userpilot

MARCH 29, 2024

Brand activation is about driving product growth by connecting emotionally with people on a personal level. There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. Userpilot showcases brand values on Product Hunt to attract like-minded people.

Branding 105

Branding Analytic Tools Feedback Software User Testing 105

Andrew Chen

JUNE 25, 2019

Importantly, both companies are tremendous growth stories, and have needed to grow both demand but especially supply in all of their markets globally. Today, I have a wonderful guest essay to share by Lenny Rachitsky ( @lennysan ) — he’s recently left Airbnb after 7 years, much of his recent years as the product leader on Supply Growth.

User Testing 48

User Testing Customer Experience Research Software Feedback Software 48

Intercom, Inc.

FEBRUARY 1, 2018

It was what I later learned was the classic startup experience of really smart founders and founding team have an idea that’s really clever, don’t validate it at all in the market, build a product, build out a team, realize they don’t have product-market fit, and just freak out and don’t know what to do.

User Testing 174

User Testing Marketing Research Software Feedback Software 174

Intercom, Inc.

MARCH 29, 2022

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. Paul Adams shared three incredible new products that will take your Intercom experience to the next level: Surveys, Switch, and our next-generation Inbox.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Intercom, Inc.

AUGUST 25, 2020

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. Isolated iteration by either side can result in confused messaging and a product that doesn’t deliver on what the customer wants or expects.

Marketing 238

Marketing Feedback Software Onboarding KPIs Reporting Tools 238