The Product Cafe

SEPTEMBER 12, 2023

Hello, all you product-loving folks! 💜 Welcome to this week's edition of Product Café, your weekly cup of coffee for everything product management, startups, AI, and more. Is Product Coaching Your Next Calling? ☕ Thanks for reading ProductCafé Newsletter ☕️! Feeling the spark?

User Testing 52

User Testing Product Research Customer Feedback Feedback Software 52

The Product Coalition

FEBRUARY 1, 2022

Pivoting done well means the team doesn’t lose direction and can build on the insights for new product development. In finance this is known as a “stop-loss order”. The game “Glitch” was the first product launched in 2011. Odeo was a small podcasting startup in 2005. I call it “marie-kondoing”.

Weak Development Team 120

Weak Development Team Technical Review Workshop Customer Feedback 120

Sachin Rekhi

SEPTEMBER 2, 2013

Most entrepreneurs assume that the marketing and audience building phase of their startup begins post product launch. Yet I’ve seen some startups successfully build their audience well before they reach this point. 37signals , SEOmoz , and Mint.com are three such success stories.

Finance 80

Finance Blog Product launches Startups 80

Userpilot

APRIL 6, 2023

Let’s look at some of the more serious consequences of excessive engineering that can plague your product far into the future. Longer development cycles Developing unwanted features delays the product launch or the update release. First, it delays the product launch. Finding the product-market fit.

Feedback Software 105

Feedback Software Analytic Tools Research Software User Testing 105

Userpilot

MARCH 8, 2022

Lena advocates an entrepreneurial approach to Product Management and encourages Product Organizations to invest in “innovation teams” and “kiss their experimentation budget goodbye.”. Evelyn Ebo – Product Manager at Advans Nigeria, Product Management Mentor. Hana Mohan , CEO of Magic Bell.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

JULY 27, 2023

They also manage finances and supervise one or more engineering teams. Product Manager : In charge of creating product strategy and overseeing the design process, among other things. For example, a startup might not need a sales manager or a fully-fledged sales team in its early days, but a UX designer is an absolute necessity.

Research Software 98

Research Software Feedback Software Analytic Tools Onboarding KPIs 98

Department of Product

JANUARY 17, 2023

The functionality their APIs offer includes: Linking team OKRs to individuals Contexualising performance metrics for teams and individuals Integrations with operational financing tools Unlike Zapier, this API offering is secondary to the core Lattice product, but it diversifies revenue streams by offer distinct API-first functionality.

Reporting Tools 52

Reporting Tools User Testing Customer Experience Product Research 52

Userpilot

FEBRUARY 20, 2020

Creating and maintaining the product marketing strategy. Creating and organizing launch content (landing pages, ads, etc.). Overseeing product launches. It’s safe to say product marketers have a lot on their plate. Setting goals for your product. Pricing your product. Launching your product.

Feedback Software 108

Feedback Software Research Software Product Marketing User Testing 108

Intercom, Inc.

JUNE 23, 2022

I did that throughout college and ended up joining a startup, as you do. I became employee number 13 at an early-stage startup and realized as a salesperson I really needed marketing and we didn’t have marketing. It was a really fun run, and I got the itch for real startup and digital marketing. G2 has a lot of data.

Feedback Software 118

Feedback Software Research Software Reporting Tools Software Review 118

Userpilot

FEBRUARY 20, 2020

Creating and maintaining the product marketing strategy. Creating and organizing launch content (landing pages, ads, etc.). Overseeing product launches. It’s safe to say product marketers have a lot on their plate. Setting goals for your product. Pricing your product. Launching your product.

Feedback Software 89

Feedback Software Research Software Product Marketing User Testing 89

Userpilot

JULY 6, 2021

This diversified approach is necessary for startups and even advantageous in some situations since it keeps the team agile. SaaS product marketing team structure #2 – By function. Teams structured by function focus on aspects like sales enablement, product launches, brand positioning, and market intelligence individually.

Research Software 98

Research Software Feedback Software Product Marketing Marketing 98

The Product Coalition

MARCH 16, 2019

This data may then be shared with prospective investors, helping to secure financing to build an envisioned product. While most companies launch in private beta, some continue using this strategy to manage their product onboarding, for many years to come.

Technical Review 60

Technical Review Customer Feedback Customer Experience User Testing 60

Product Bookshelf

JANUARY 9, 2021

This document projects you forward in time to a point at which your product has already been released and a customer is writing to your CEO to express their happiness with your product. This is a great tool to use for new feature and product development because it gets you thinking “with the end in mind.”

Product Research 62

Product Research User Testing Feedback Software Customer Experience 62

Intercom, Inc.

AUGUST 25, 2020

It’s very hard to actually draw firm lines between where a product manager’s job starts and ends and where a product marketing manager’s job starts and ends. I know a lot of our listeners are pretty early stage startups. It’s hard for new startups to start to do some of the stuff that you’re doing.

Marketing 238

Marketing Feedback Software Onboarding KPIs Reporting Tools 238

Business of Software Conference

SEPTEMBER 7, 2022

Raising teenagers Retention Revenue based finance Reviving the team after difficult years Reviving the team after difficult years Rewarding our team SaaS and crypto (and crypto-SaaS?).

Research Software 10

Research Software Feedback Software User Testing Data Visualization 10

Amplitude

OCTOBER 17, 2017

Our marketing team, for instance, could be left unprepared for a product launch because they didn’t know exactly when the product would be ready. It was hard to tell what was going on company-wide at any given moment because we didn’t have a unified system for scoping projects.

Feedback Software 79

Feedback Software CTO Finance Agile 79

Roadmunk

OCTOBER 5, 2017

So we spoke to three product marketing managers to explain how they approach product releases while working in conjunction with product management. Each product marketing leader walks us through a typical product launch. What other areas does a product marketing manager own in a product release?

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

The Product Coalition

MARCH 21, 2019

In this case, what needs to happen is that your business has to build a capability to actually execute a marketing led or product led go to market motion?—?which Examples of decisions that need to be made at this level: Build / Buy / Partner decisions New Product Introductions / EOLs?—?not not routine launches, but major launches?—?such

Analytic Tools 60

Analytic Tools Strategy Technical Review Customer Experience 60

Userpilot

JUNE 8, 2021

You can find many robust task management tools that help product managers manage their teams efficiently right from the get-go. Conducting user research before and after the product launch helps product managers stay aware of the relevance of the product to its target user base. User Research and Survey.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Intercom, Inc.

MARCH 29, 2022

When I came to OpsGenie, a small startup company trying to grow, we were looking for a product that would allow us to scale to be able to support customers worldwide. So if a billing question came in and we needed somebody from finance, they were there. Wayne Stewart: This goes back a ways.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

BrainMates

APRIL 30, 2018

So, take a screenshot of the Sydney Morning Herald, put in your action on the headline, and say, “our new startup is tracking where you are so we can target advertising because we think we know where you’re gonna be.” And you have to do the front page test. ” Does it pass the test? What will you say?

Fractional CTO 40

Fractional CTO User Testing Product Research Research Software 40

Business of Software Conference

MARCH 24, 2021

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40