B2B Product Management
DECEMBER 6, 2016
Currently in engineering or related area) thinking of moving to Product Management. Not all Product Managers need to be business savvy. There is opportunity to be fully technical in a Product Management role. In this article, we will explore the two broad categories of the Product Manager role.
Mind the Product
AUGUST 20, 2018
Post-launch, the product manager will be responsible for managing the product lifecycle through its growth, maturity and decline phases. From a lifecycle management perspective, the product manager should monitor the following aspects of that exchange: Alignment of sales forecast and business case.
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Product Management University
FEBRUARY 25, 2020
This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? There are five key best practices.
Mironov Consulting
JULY 27, 2023
This post lays out a related challenge: finding a scalable way for product management to support sales organizations rather than individual sales opportunities. So a product manager might have 5% of their time in total for deal-specific sales support. This is a must-close.”
The Product Coalition
FEBRUARY 26, 2022
Why have Product Managers stopped speaking to customers? Very sadly, most product managers I meet today no longer talk directly to customers regularly. I ran a survey with industry insiders and at least 50% of all product managers who responded haven’t spoken to a customer recently. What can be cut first?
Product Beautiful
JUNE 8, 2014
The product team I managed was responsible for the integration, product management, and transition. What I learned during this time about Sales behavior was a shock to my system – and may help you as well. The first time we trained one of our hundreds of new Sales teams, we knew we had an issue.
Business of Software Conference
NOVEMBER 28, 2019
Things like Qualifying the lead properly at the beginning, in fact sales qualification is one of the favorite topic of sales professions and I should add I’m not a sales professional. I’ve never worked in sales. And never had any sales training. Getting the clicks in.
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