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Mobile Test Automation Playbook

The Product Coalition

Manual testing of your mobile products is important and useful. However, it does not scale well, with the myriad of devices, OSs, screens and other combinations that exist on the market that your users will utilise. What is Mobile Test Automation? Why do Mobile Test Automation? an app or website. What to automate?

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CX Optimization Webseries APAC: Episode #2 – A/B Testing Strategies for Revenue Optimization

AB Tasty

Secondly, dive into your customer data by looking at your conversion points. Draw a parallel to where your customers are dropping off and mix them with your qualitative insights. Prioritization Frameworks: PIE or ICE? You need clear guidelines to choose what ideas to test and what to leave behind.

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CX Optimization Webseries APAC: Episode #2 – A/B Testing Strategies for Revenue Optimization

AB Tasty

Secondly, dive into your customer data by looking at your conversion points. Draw a parallel to where your customers are dropping off and mix them with your qualitative insights. Prioritization Frameworks: PIE or ICE? You need clear guidelines to choose what ideas to test and what to leave behind.

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Key Best Practices for Using Customer Feedback

Folding Burritos

As Product Managers, we perfectly understand the need to generate and use customer feedback. This led me to reach out to 14 leading Product Managers and talk with them about how they use customer feedback in their own companies and teams. Feedback is only relevant vs. a goal and user context.

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Key Best Practices for Using Customer Feedback

Folding Burritos

As Product Managers, we perfectly understand the need to generate and use customer feedback. This led me to reach out to 14 leading Product Managers and talk with them about how they use customer feedback in their own companies and teams. Feedback is only relevant vs. a goal and user context.

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How To Get Started with A/B Testing

The Product Coalition

Keys to A/B Testing I recently hosted a webinar on the keys to A/B testing and how to structure these components for a company. Therefore, what follows is a rough outline for how I approach A/B testing when I join a company or when I get started. Should you be doing A/B tests as a company? Do you have product-market fit?

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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey.