Framework Handbook Marketing Product Marketing 
Intercom, Inc.
JULY 13, 2018
You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. Get your free copy of The Growth Handbook, brought to you by Intercom. Naturally, I went to town as a marketer. Content marketing works.
Intercom, Inc.
OCTOBER 29, 2019
Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Download The Growth Handbook. Informing our approach to the market. What is customer segmentation?
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Product Innovation Educators
JULY 6, 2020
It tied together many of my experiences and I helped me put them into a framework. After the startup world rapidly adopted the Lean methodologies, I wrote The Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company as a handbook for how to use those methodologies. [19:48] It’s a book that spoke to me.
Iteratively Blog
MAY 31, 2020
Time and again, folks have used product analytics tools to better understand their customers. Businesses use analytics to determine product health, improve the customer experience, test product-market fit, and ensure that they are making the right investments with limited time and resources.
Intercom, Inc.
JULY 12, 2018
To help codify his learnings throughout those experiences and share the most repeatable frameworks, he’s published the High Growth Handbook , available from Stripe Press on Tuesday, July 17. Congratulations on the High Growth Handbook. Adam Risman: Elad, welcome to Inside Intercom. How do I buy a company for the first time?
PMLesson's Ace the PM Interview
MAY 13, 2020
Read: So you want to be a Product Manager. We highly recommend this book as it can serve as your handbook for every step of PM recruiting. Optional Buy: The Product Manager Interview: 164 Actual Questions and Answers by Lewis C. Buy: Cracking the PM Interview by Gayle Laakmann McDowell and Jackie Bavaro.
Product Bookshelf
AUGUST 22, 2016
Finally, let them customize your product, through personalization, so that they’re more likely to re-engage in the future. Thinkertoys: A Handbook of Creative-Thinking Techniques. Don’t be afraid to start from scratch, adapt observed ideas, and use the Thinkertoys frameworks to unlock your imagination. by Michael Michalko.
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