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Announcing our latest book – The Growth Handbook

Intercom, Inc.

We’ve just launched our latest book, The Growth Handbook. Or it could be that you’ve found product market fit but are struggling with getting pricing right. That’s what The Growth Handbook is all about. Rachel Hepworth, Head of Growth Marketing at Slack. Sean Ellis, CEO GrowthHackers.

Books 157
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“Compact, Immediately Useful, and Enough Depth” – The First Review

The Secret PM Handbook

It’s exciting to see the first review of The Secret Product Manager Handbook ! I encourage to you visit Product Bistro , read the review , and check out some of Geoff’s other articles on product management and product marketing ! You can also follow him on Twitter at @prodbistro.

Article 170
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Expand your addressable market to drive your next wave of growth

Intercom, Inc.

The first strategy of that next wave of growth is to expand your addressable market. You have to figure out how your product can solve that same problem, but for a broader set of customers. How to expand your market. There are three ways companies typically expand their market: By expanding to other verticals.

Marketing 171
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5 strategies to drive your next wave of growth

Intercom, Inc.

Over the years, I’ve learned a lot through both successes and failures, and these are my top 5 strategies in scaling SaaS businesses from $1M to $500M in revenue: Expand your market. Figure out how your product can solve the problem you originally solved, but for a broader set of customers. Find product market fit again and again.

Strategy 188
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What Successful Companies Do To Get Better Leads

The Secret PM Handbook

(This is the second post in my series about using product knowledge to create better sales enablement and jumpstart a repeatable sales process. ” Does your salesforce complain “We don’t get enough leads from Marketing, and the leads we get aren’t any good?”. Marketing Uses Product Knowledge To Know Who To Target.

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The Best of Everything Handpicked for PMs

The Product Cafe

Leah Tharin Specializes in B2B SaaS, focusing on product-led growth and retention. Renowned for her practical approach to aligning product, marketing, and sales strategies. Kyle Poyar An authority in product-led growth, pricing, and SaaS market strategies. Trust me, these are books you wouldn't want to miss!

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InnovateWRAPPED: Our Favorite Books, Resources and Tools of 2022

Innovatemap

LOVED: How to Rethink Marketing for Tech Products. Tina Hafer called this a “must-read for product marketers and product company leaders.” Martina joined Tina on the Better Product Unlock Product Marketing podcast series to share her product expertise. Martina Lauchengco. Founder Brand.

Books 52