The Secret PM Handbook

FEBRUARY 9, 2018

” Does your salesforce complain “We don’t get enough leads from Marketing, and the leads we get aren’t any good?”. It simply means the leads they are getting don’t need or want your solution. Marketing Uses Product Knowledge To Know Who To Target. Imagine your product is a project management tool.

Data Visualization 186

Data Visualization Reporting Tools Research Software User Testing 186

Gainsight

AUGUST 5, 2022

In Gainsight’s book, The Customer Success Professional’s Handbook, the authors shared the essential skills that every CS professional should possess. The first is to have a firm grasp of your industry, category, and product. The second part is knowing your customer, their problems, and the solutions to those problems.

Reporting Tools 59

Reporting Tools Feedback Software Technical Advisors Data Visualization 59

Gainsight

APRIL 21, 2022

Though the past two years were some of the most challenging times for businesses, it did not stop one of the most difficult seasons from producing hypergrowth for product-led companies. Why a Product-Led Growth Strategy Is Becoming a Must in Today’s Competitive Market. Tips and Tricks for Building a Product-led Flywheel.

Customer Experience 52

Customer Experience Data Visualization Analytic Tools User Testing 52

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. Customer Retention Strategies for Your Marketing & Sales Departments. The marketing and sales warriors in the trenches creating blog posts, running email campaigns, and closing deals.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Intercom, Inc.

OCTOBER 29, 2019

Download The Growth Handbook. For a growing business, segmentation is necessary to know your customers and your market, and share this understanding across teams. At Intercom, we have benefitted from customer segmentation in these ways: Describing customers in a common way across go-to-market, product, and engineering.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Mind the Product

SEPTEMBER 6, 2018

I’m a product manager at Adobe, a company with a long product management tradition and which has produced some of the best products in the history of software. Few product managers care to admit it, but many don’t spend enough time understanding their customers, despite the amount of time they spend with them.

Enterprise 141

Enterprise Customer Feedback Customer Experience Reporting Tools 141

Iteratively Blog

MAY 31, 2020

Time and again, folks have used product analytics tools to better understand their customers. Businesses use analytics to determine product health, improve the customer experience, test product-market fit, and ensure that they are making the right investments with limited time and resources.

Data Visualization 97

Data Visualization Analytic Tools Onboarding KPIs User Testing 97