Framework Handbook Marketing Product Research 
The Secret PM Handbook
MAY 5, 2017
One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. In this post, I share a simple model or framework to answer this question. We’re called “product” managers. We’ll start with a box labeled “Product.” Product manager =? Product Owner.
The Secret PM Handbook
MAY 5, 2017
One of the most challenging questions about product management has been – in my experience – “What is Product Management?”. In this post, I share a simple model or framework to answer this question. We’re called “product” managers. We’ll start with a box labeled “Product.” Product manager =? Product Owner.
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The Secret PM Handbook
AUGUST 4, 2017
The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. It put all the activities I do as a product manager into perspective. We find and validate market problems for which customers will pay for a solution. Finding market problems.
The Secret PM Handbook
AUGUST 4, 2017
The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. It put all the activities I do as a product manager into perspective. We find and validate market problems for which customers will pay for a solution. Finding market problems.
The Secret PM Handbook
AUGUST 4, 2017
The Secret Product Management Framework. Finally writing down the Secret Product Management Framework was a revelation for me. It put all the activities I do as a product manager into perspective. We find and validate market problems for which customers will pay for a solution. Finding market problems.
The Secret PM Handbook
AUGUST 11, 2017
That’s a question I actually got in a product management job interview a while ago. Without doing some research, we have no idea whether this is an aspirin problem, or an operating room problem. Then I’d go do some research on onboarding. Why aren’t customers successfully using our product? Why are they successful?
The Secret PM Handbook
AUGUST 18, 2017
Our product was not as strong as some of our competitors for managing agile projects. Doing a great job of go-to-market is one of my passions. I love working with marketing and sales to make sure they can sell my products effectively. Doing a great job of go-to-market is one of my passions.
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