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Product Launch Manager Role – Everything You Need to Know

Userpilot

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

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The 5 Ws and 1 H for Product Managers

Product Management University

This technique can not only help product managers develop detailed product roadmaps but also help them create thorough customer personas, set up relevant KPIs, and more. Often referred to as the “reporter’s questions,” the 5 Ws and 1 H are: who, what, when, where, why, and how. Asking When in Product Management.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

They tell the product management team what they need to achieve. Market research, differentiation, and positioning are necessary to prepare for the product launch. Product managers need to plan the timing, how to measure launch success , and how to make sure their first-time user experience is satisfying.

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A flight-tested framework for effective goal-setting

Mixpanel

One of the most impactful things a product leader can do to help their team succeed is to point everyone in the same direction—to channel all of the team’s energy, focus, and resources towards an aligned outcome. Below, I’m sharing a framework that I’ve leveraged to set goals and effectively institute them across an organization.

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Product Development Process: The Seven Stages Explained

Userpilot

You can do that with innovations like 'fake door tests' Once you know you've got something valuable, you need to test your concept and plan your roadmap so you and your team have a clear strategic plan. Step four is building a minimum viable product. You can easily capture a list of interested users ready for launch.

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Building an Efficient Release Management Process

Split

The release management process flow refers to the end-to-end workflow for a new software release across its entire lifecycle. Overall, mature release management capabilities lead to better version control, reduced time-to-market, higher quality production updates, and improved customer satisfaction.

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How to Shift to Product-Led Growth, Featuring Wes Bush

ProductPlan

But unless your company offers paid services along with its line of products, how is this different from “regular” growth? And what does it mean for the product leaders steering the ship and plotting out roadmaps ? To evaluate whether or not to shift to product-led growth, Bush recommends using the four-step MOAT Framework.