Product Innovation Educators
FEBRUARY 28, 2022
How product managers can move their customers to action using the StoryBrand Framework. Today we are talking about how to clearly communicate the value of a product to customers. Specifically, we will learn about a 7-part framework for marketing communications. Summary of some concepts discussed for product managers. [2:51]
Product Innovation Educators
MARCH 18, 2024
Throughout my career, I’ve often found the best insights for improving my product work by learning from other industries, so even if you are not involved in medical products, you’ll be able to apply the practices you are about to hear. 5:38] What skills are involved in discovering insights that lead to products?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Usersnap
APRIL 29, 2023
The product strategy is to become a ride-hailing platform that works hand-in-hand with local public transport services to offer rides during periods that are under-served by the available transport options. This will allow users to choose the most economical and eco-friendly transport options. Write a go-to-market plan.”
Centercode
FEBRUARY 4, 2020
Customer Validation enables companies to evaluate the stability, satisfaction, and adoption of a product before launch and throughout its maturation. The theme of this year’s event is all about ongoing engagement with your target market after your initial product launch.
Mind the Product
JANUARY 16, 2020
A product manager’s role is a multifaceted one that supports all aspects of a product’s lifecycle, from the strategy and market analysis phase to the development phase and finally the product launch and subsequent marketing. Making the Transition to Product. For her, the move into product was not much different.
Department of Product
JULY 29, 2022
Product Positioning – Case Study – Arcimoto Arcimoto (NASDAQ: FUV) is an electric vehicle company based in Eugene, Oregon. The company’s mission is to catalyze the shift to a sustainable transportation system. Arcimoto calls this eTrike the Mean Lean Machine (MLM) with a target product launch in Q4 of this year (2022).
The Basics of Product Management
MAY 31, 2020
Google Glass – Failed Product Launch. It is important to have a strategy or framework in place before launching a new product. Google has a long list of failed products. It is very difficult to be able to manage wildly different products. Only a few Product Managers are able to do that.
Expert insights. Personalized for you.
87 
Let's personalize your content