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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey. Goals are the specific UX objectives the product aspires to achieve, for example, improving usability.

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17 UX Design Principles to Follow for Creating a Great User Experience

Userpilot

Functionality is a must when it comes to attracting customers, but it’s user experience that helps you retain them. Wondering how to create an outstanding user experience ? Read this article to discover 17 UX design principles to drive customer satisfaction and loyalty. Let’s dive right in! Book the demo!

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Product in Practice: Mapping Opportunities at trivago

Product Talk

A lot of product teams claim to be focused on their users. They might even have regular steps in their processes that remind them to put their users’ needs first. This is why Teresa talks about continuous discovery in terms of forming new habits. Sören is quick to point out that this wasn’t a solo effort, though.

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How to Build a Consistent Brand Experience [+ Tips]

Userpilot

In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. It creates a sense of reliability among the customers, fosters trust, and encourages product adoption and loyalty. Maintaining core brand elements across various platforms to offer a familiar brand image.

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How we set up our Team for Continuous Product Discovery

Mind the Product

The Dilemma With Product Discovery. Even with very short cycles between discovery and delivery, it can take up to several months from identifying a user problem to the release of a potential solution to real users. The Magical Intersection of Product Discovery. Let’s start with the business.

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5 Costly Branding Mistakes

UX Planet

For startups and product owners, the stakes are high, and the path is treacherous. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. It illuminates your target audience, their pain points, and desires. Yet, it’s a double-edged sword.

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The Product Manager’s Guide to Inclusive Product Design

Userpilot

What is inclusive product design? Why is it important for product managers ? How can you incorporate it into the product development process? We also look at a few excellent examples of inclusive product design in SaaS. Accessibility is one objective of inclusive product design. Are you ready to dive in?