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UX Strategy: Step-By-Step Guide for SaaS Companies

Userpilot

Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey. The strategy should also have information about the UX team, processes, and guidelines. Book the demo!

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17 UX Design Principles to Follow for Creating a Great User Experience

Userpilot

Functionality is a must when it comes to attracting customers, but it’s user experience that helps you retain them. Wondering how to create an outstanding user experience ? Read this article to discover 17 UX design principles to drive customer satisfaction and loyalty. Let’s dive right in! Book the demo!

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Why Accessibility Matters in a Post-Pandemic, Majority-Digital World?

The Product Coalition

A practical look at how and why software designers can ensure digital services can be used by everyone. People who need medicine use apps and websites to order perscriptions and have them delivered to their homes. Thanks to the coronavirus pandemic, making software accessible is arguably a common struggle around the globe.

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5 Costly Branding Mistakes

UX Planet

SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding. It illuminates your target audience, their pain points, and desires. This belief makes you disregard market research because you feel you already know everything customers want.

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Key Best Practices for Using Customer Feedback

Folding Burritos

As Product Managers, we perfectly understand the need to generate and use customer feedback. This led me to reach out to 14 leading Product Managers and talk with them about how they use customer feedback in their own companies and teams. Feedback is only relevant vs. a goal and user context. Understand where it’s coming from.

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The Product Manager’s Guide to Inclusive Product Design

Userpilot

We also look at a few excellent examples of inclusive product design in SaaS. TL;DR Inclusive product design involves building products that are easy to adapt and allow users with different needs to complete their tasks. This can be a valuable differentiator that attracts more customers. Are you ready to dive in?

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Product in Practice: Mapping Opportunities at trivago

Product Talk

Through a combination of leadership buy-in, reading, and coaching, they committed to mapping opportunities and testing assumptions before jumping to solutions and found new ways to truly put their users first. The product trio collaborating on the opportunity solution tree using Mural.