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446: Winning at new products – with Bob Cooper, PhD

Product Innovation Educators

Our guest is Dr. Robert Cooper, who discovered the now famous Stage-Gate process and was named the “World’s Top Innovation Management Scholar” by the prestigious Journal of Product Innovation Management. Show the customer something in the first three weeks of development and repeat every four weeks.

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5 Business ‘Rules’ Worth Breaking

Business of Software Conference

As Gail Goodman said in her 2012 BoS talk, ‘ The Long, Slow SaaS Ramp of Death ’, these are all just mirages along the pathway to software company profitability. He connects this story to building a software company. You set the rules and write the handbook. For Cohen and Smart Bear, solving simple problems was a bad strategy.

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Interactive Walkthroughs in 2021: The Ultimate Guide for SaaS

Userpilot

Building a walkthrough using a dedicated tool is much easier than coding it from scratch. The best walkthrough software on the market is Userpilot. Given how much time and money you’re spending developing new product features, it would be a great shame to have nobody want to use them. Speed is of the essence here.

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The 13 Proven Customer Retention Strategies For SaaS Companies [A Guide]

Userpilot

But how the marketing team decides to tell your story will determine who it connects with. vs. The Product Growth Tool for Product Teams. If you’re a mid market company with a product team you’d probably go for ‘the Product Growth Tool for Product Teams’. Their job is to sell prospects on the vision of your company.