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446: Winning at new products – with Bob Cooper, PhD

Product Innovation Educators

Our guest is Dr. Robert Cooper, who discovered the now famous Stage-Gate process and was named the “World’s Top Innovation Management Scholar” by the prestigious Journal of Product Innovation Management. Show the customer something in the first three weeks of development and repeat every four weeks.

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3 Simple Steps To Make Your Customer Stories 10x Better

The Secret PM Handbook

Your Problem Should Be Really Bad. You’re not going go to Club, your team isn’t going to make quota. In fact, if you’re in a “sales is not growing” situation, there are a lot of bad potential outcomes if it continues. The key here is to think about the outcomes if this bad situation continues to exist.

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Friday Tracks and Takeaways When Lightning Strikes

Gainsight

Team Up with Sales to Drive Revenue with Kristen Hayer, Founder & CEO at The Success League. But both teams should be working together to drive more revenue than attacking the customer base separately. It begins with identifying and developing outcomes. Staff it properly and invest in a proper team.

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5 Business ‘Rules’ Worth Breaking

Business of Software Conference

You set the rules and write the handbook. For Cohen and Smart Bear, solving simple problems was a bad strategy. We tend to have certain ideas about the characteristics of developers and salespeople, and those characteristics tend to be quite different. That’s probably a bad use of my time. ‘So This is liberating.

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The 13 Proven Customer Retention Strategies For SaaS Companies [A Guide]

Userpilot

But how the marketing team decides to tell your story will determine who it connects with. vs. The Product Growth Tool for Product Teams. If you’re a mid market company with a product team you’d probably go for ‘the Product Growth Tool for Product Teams’. Their job is to sell prospects on the vision of your company.

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Interactive Walkthroughs in 2021: The Ultimate Guide for SaaS

Userpilot

Given how much time and money you’re spending developing new product features, it would be a great shame to have nobody want to use them. This is more effective than an employee handbook since humans tend to retain more information when they actively participate in something, as opposed to passive reading. Speed is of the essence here.

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Close.com’s Steli Efti on balancing competition and collaboration in sales

Intercom, Inc.

This is the recipe for a mediocre sales team. Like a sports franchise, a top team should be both collaborative and competitive. When not writing his sales handbook, he’s been overseeing the change from Close.io There were a couple of reasons why we kept negotiating for that domain name and tried to buy it. to Close.com.