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Four beliefs shaping our vision for customer support

Intercom, Inc.

Information silos create poor customer experiences. Clunky legacy support tools make it hard for support agents to find the right information quickly. You can gather crucial qualifying information to build rich customer profiles, target different content to different types of customers, and customize the messenger to suit your brand.

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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. But there needs to be a clear vision and purpose – a “why” so to speak. That marketer was saying, ‘You know what?

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Building bots for success: The custom bot that saved logistics platform Stuart over 2.5k hours per week

Intercom, Inc.

With bots and automation resolving simple queries and triaging inbound conversations behind the scenes, Stuart’s support team can be empowered to spend more time resolving issues – and less time performing manual tasks that can quickly become a time sink. Support efficiency. Saving valuable time.

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B2B Marketing Team Structure: Essential Roles and Their Responsibilities

Userpilot

The inbound marketing team for attracting and engaging potential customers through guides , webinars, and events. The roles you should hire for your B2B marketing team structure are: Chief marketing officer to lead marketing efforts and align initiatives with company vision. What is the organizational structure for B2B marketing team?

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Intercom turns 10: Highlights from our first decade

Intercom, Inc.

Nothing captures the early ambition and vision of the co-founders as succinctly as their first pitch deck from late 2011, a snappy eight slides that outlined the scale of the opportunity to forge new ways of connecting with customers. Eoghan describes the original vision behind Intercom. Changing the support conversation.

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The Activities of a Strategic Product Manager

ProductPlan

A strategic product manager (PM) is responsible for shaping and sharing a strategic vision for a product, and yet—oddly enough—finding time for strategic activities can be a very real challenge. How can you take responsibility for the vision and shape the future of your product when you don’t control strategy at the corporate level?”.

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MadKudu’s Liam Boogar-Azoulay on building apps to expand your product’s reach

Intercom, Inc.

One sure sign of a key brand is if the vast majority of your lead generation is from inbound, organic results. Liam: Very early on, we were definitely working with bigger companies with sizable data just because the problem’s more interesting, and that’s where we saw the opportunity and our vision.