Product Talk
MAY 15, 2024
While Orion had started with a B2C focus, they got a lot of inbound interest in the B2B space. This meant that they could attach information like the user ID to the Typeform page and review it as part of the responses users provided. They were hoping to get a general sense of whether they had more consumer or business users.
Userpilot
MARCH 7, 2024
Inbound marketing funnel reports focus on the effectiveness of marketing efforts in attracting the interest of potential customers and turning them into leads. A funnel report is an analytical tool used to visualize the customer journey or user flow through different stages of engagement with software. Wondering about the name?
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The Product Coalition
MARCH 3, 2023
PLG is often compared to traditional inbound and outbound methods, which focus on more traditional marketing practices, such as email campaigns, advertising, lead generation, and sales activities, to name a few. Using a trial version of your software is part of the evaluation phase.
Intercom, Inc.
JANUARY 5, 2023
Delayed orders, faulty services, missing information, you name it – every time a customer reaches out, it tells you something about the friction they’ve experienced. “Instead of trying to optimize the contact center experience with all sorts of things, they said, ‘Let’s get rid of an inbound phone number.’
Userpilot
MAY 3, 2022
Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Longer sales cycles.
Userpilot
NOVEMBER 2, 2023
Marketing-led growth vs. product-led growth Marketing-led growth strategy vs. sales-led growth strategy Sales-led growth is a business growth approach which, as the name suggests, centers on the sales process. And use their first names, for Pete’s sake! Marketing-led growth vs. sales-led growth.
Intercom, Inc.
MAY 8, 2019
During the course of her time there, she’s seen HubSpot grow from a small, plucky startup into a billion dollar household name. Source: HubSpot Research, State of Inbound 2018. Source: HubSpot Research, State of Inbound 2018. And yet, bafflingly, 66% of companies aren’t asking their willing(!)
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