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Best Product Growth Platforms for SaaS

Userpilot

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

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The Most Hands-on Guide for SaaS Go-to-Market Strategy and Product Launch Plans

Usersnap

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. What Is a Go-To-Market (GTM) Strategy For SaaS? A go-to-market strategy is your blueprint for successfully launching a new product in the SaaS market.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management. Find your brand positioning. Finding the right brand positioning for your company and products will ensure that you’re able to effectively communicate with customers and shape their perception of your brand.

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What Are The Stages Of The SaaS Sales Process?

Userpilot

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

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What is Engineering as Marketing and How Can It Help You Drive Product Growth

Userpilot

Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. These tools are complimentary to your product or service meant to draw in potential customers. While it can be expensive and difficult to build these free tools, it pays back in many ways.

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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

Strategic Product Management Activities and Tips. Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch.

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2021 on Inside Intercom

Intercom, Inc.

We hired new leaders in key positions, including Leandra Fishman , Anna Griffin, Alyssa Smrekar, Cheree McAlpine, Sanj Bhayro, and Marcio Arnecke. You can’t always get what you quant: Bringing numbers to life through user research. Our key takeaways from Forrester research. Like many others on the team, I love a good pun.