The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this. We don't always do that.

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this. We don't always do that.

Product launches 70

Product launches Research Software User Testing Product Research 70

Mind the Product

NOVEMBER 10, 2017

In the world of cohort analysis for digital products, a cohort is a group of users who have performed a common action or set of actions during a specific timeframe on your website or app. By analyzing the behavioral differences between these cohorts, product managers can spot patterns at multiple points in the customer lifecycle.

Analytic Tools 198

Analytic Tools Research Software Feedback Software User Testing 198

Gainsight

JANUARY 25, 2024

The result: low product adoption, less satisfaction, and, in some cases, churn. What’s the solution? Technology is in the driver’s seat, and it’s pushing the pedal to the metal. adults said they owned a smartphone, according to Pew Research Center. Slash your reliance on these tactics. Note: I said slash, not eliminate.

Customer Experience 52

Customer Experience Research Software User Testing User Friction 52

Userpilot

JULY 23, 2023

Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. With a proper marketing team, you can experience better conversion rates and greater demand for your product. It takes charge of product launches and initiatives too.

B2B 77

B2B Research Software Feedback Software Customer Experience 77

Intercom, Inc.

APRIL 3, 2018

We knew from our own research that leads are 82% more likely to convert to customers if they’ve chatted with you first. So we began using our live chat tool – typically viewed as a tool for responding to website visitors – to continue engaging cold email leads. From outbound to inbound.

Outbound 218

Outbound Inbound User Testing Research Software 218

Mixpanel

FEBRUARY 23, 2021

When your product finds itself at the intersection of these three elements, you’ve got solid product-market fit. A16Z General Partner Andrew Chen also offers some helpful quantitative indicators of product-market fit that sit within a similar framework. Credit: Lenny Rachitsky. Earlier, squishy. And a keyword here is organic.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130