Intercom, Inc.

NOVEMBER 30, 2021

A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. Strategy first, technology second. Let’s dive in.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Intercom, Inc.

APRIL 29, 2020

I shared how we’re navigating these big changes, from the immediate impacts on customers, to the implications for our marketing and product plans, and, finally, to our customer communications strategy. And if your customer’s context has changed, as it has so dramatically in the current situation, then your strategy must evolve as well.

Customer Experience 228

Customer Experience User Friction Customer Feedback Data Visualization 228

Userpilot

AUGUST 23, 2023

Insights into customer needs and customer pain points will guide your technology development while helping you refine your marketing strategies — offering a cost advantage over your competitors who’ll need to spend more on broad advertising campaigns. Customer pain points. Decision-making.

User Testing 85

User Testing Customer Feedback Feedback Software User Friction 85

Userpilot

MARCH 29, 2024

In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy. To create a successful activation strategy , you must first define your product's value proposition. Let’s dive in!

Branding 84

Branding Analytic Tools Feedback Software User Testing 84

Userpilot

JULY 20, 2023

When trying to choose the right productivity app for your needs, it’s best to look at a combination of third-party reviews, social media posts from users, and free trials to try out the software for yourself. Alconost: localize software, apps, and websites. Smartling: language translation and content localization platform.

Analytic Tools 79

Analytic Tools Feedback Software Data Visualization Reporting Tools 79

Intercom, Inc.

NOVEMBER 27, 2019

It’s even garnered them an enviable position among Deloitte’s Fast50, a list of the fastest growing software companies in the UK. A genius inbound marketing strategy. Software businesses are just like any other business, like Starbucks, Pret A Manger, McDonald’s. And for software businesses, it’s exactly the same.

Data Visualization 186

Data Visualization Reporting Tools Software Review User Testing 186

Intercom, Inc.

DECEMBER 12, 2018

By early 2018, Brinker had updated it with almost 2,000 more vendors — that’s nearly 7,000 marketing software companies fighting for the same buyers’ attention. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc. Strategy first, technology second.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

The Product Coalition

FEBRUARY 22, 2021

Considering how multifaceted and cross-functional Product roles are, it is incredibly easy for Product Managers to get lost in the flurry of inbound requests. And there is no software that does this really well for you. Moreover, if you are a Senior Product Manager, you would have the additional responsibility of reviewing their work.

Product Management 123

Product Management Product Manager Technical Review Software Review 123

Intercom, Inc.

OCTOBER 26, 2021

Salespeople don’t need technical backgrounds to sell software, but they do need to be passionate about the product and its value to your customers. Buyers will enter the sales cycle at a variety of different stages – some will have just glanced at your website, some will have read product reviews, some might have completed a free trial.

Inbound 160

Inbound Product Research Customer Experience Technical Review 160

Lenny Rachitsky

MARCH 12, 2024

average star rating across nearly 4,000 reviews. Creating a mix is a great strategy because it helps the world discover unknown-but-wisdom-rich people while still bringing listeners in with known names. My software stack The tools I use today to record, edit, host, and track the podcast: Recording: Riverside. See point #1 above.

Technical Review 135

Technical Review Analytic Tools Research Software Feedback Software 135

Intercom, Inc.

JANUARY 5, 2023

By determining these costs, you can draw useful insights for strategies to tackle them. “Instead of trying to optimize the contact center experience with all sorts of things, they said, ‘Let’s get rid of an inbound phone number.’ It’s a business tax software company called Xero.

Customer Experience 138

Customer Experience Customer Feedback Feedback Software User Testing 138

Userpilot

APRIL 25, 2024

TL;DR Market research is a systematic and objective process crucial for understanding target markets, refining business strategies, and informing decisions, which includes collecting, analyzing, and interpreting data on customers, competitors, and the industry. Gone are the days when just intuition or subjective judgment was enough.

Research Software 52

Research Software User Testing Data Visualization Market Research 52

Userpilot

FEBRUARY 25, 2021

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. SaaS Marketing Strategies for Growth in 2021. SaaS Marketing Strategies for Growth in 2021. Outbound vs. Inbound.

Research Software 62

Research Software User Testing Outbound Marketing 62

The Product Coalition

MARCH 3, 2023

PLG is often compared to traditional inbound and outbound methods, which focus on more traditional marketing practices, such as email campaigns, advertising, lead generation, and sales activities, to name a few. Using a trial version of your software is part of the evaluation phase.

Customer Experience 126

Customer Experience Customer Feedback User Testing User Friction 126

Intercom, Inc.

MARCH 28, 2022

While this shift was already underway, the rate of digital transformation is now happening much faster than previously predicted due to the impact of the COVID-19 pandemic. After all, as Intercom’s co-founder and Chief Strategy Officer Des Traynor says, almost any product or service can be replicated by a competitor. Read more ?.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Intercom, Inc.

JULY 19, 2021

What’s more, Forrester’s study, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed how conversational support can fuel customer retention and business growth across the entire business. Previously, it was ranked fifth for channel usage; now, it’s the second most used channel.

Weak Development Team 129

Weak Development Team Reporting Tools Research Software Feedback Software 129

Intercom, Inc.

MAY 8, 2019

So the shift in strategy then has to be okay, how do you drive engagement within those platforms and how do you grow an audience within those platforms and then once you have that audience, what do you actually do with it? Source: HubSpot Research, State of Inbound 2018. Similarly, a separate team focuses on customer enablement.

User Testing 116

User Testing Customer Experience Inbound Research Software 116

Revulytics

OCTOBER 19, 2017

A few members of our Marketing team recently attended HubSpot’s Inbound 2017 conference in Boston, one of the year’s largest events for marketing professionals. In her work with the organization, Gray leverages the knowledge of her field to lend leadership strategies for product management professionals.

Roadmap 137

Roadmap Research Software Reporting Tools Analytic Tools 137

Sequent Learning

SEPTEMBER 20, 2023

Most of you have witnessed the effects of new strategies, leadership changes, organizational realignments, and other structural adjustments. A static effect that leaves day-to-day work activities largely unchanged due to fewer available resources, so product managers see increased workloads.

Product Management 52

Product Management Product Manager Research Software Reporting Tools 52

Userpilot

APRIL 8, 2022

This sparked the idea of Prowly, a PR software tool that gives professionals access to thousands of top-tier media contacts plus help with press releases, pitching, media monitoring, and much more. Then we added inbound marketing which added the number of leads which, in turn, meant more conversions. PMF survey built with Userpilot.

User Testing 89

User Testing Feedback Software Research Software Product Marketing 89

Product Bookshelf

JANUARY 1, 2021

Product-led companies tend to scale faster due to a wider top-of-funnel and global reach due to automated onboarding. Also, customer acquisition costs are lower due to faster sales cycles, higher revenue per employee and better user experience. Developing a product-led growth strategy.

Onboarding KPIs 62

Onboarding KPIs Customer Experience User Testing Software Review 62

Gainsight

SEPTEMBER 22, 2023

HubSpot shot to fame due largely to its laser focus on inbound marketing. They’re perpetually linked to their industry due in some part to their commitment to thought leadership; they understand that the most successful companies are the ones that tap into industry conversation and spark discussions that move people to act.

Education 52

Education User Friction Customer Experience Customer Feedback 52

Userpilot

SEPTEMBER 5, 2022

Some customer success training programs include: Customer success strategy workshop, by CSM Practice. So why not try a Userpilot demo to apply your new skills without coding? Strategy and success planning. Executive business reviews. As for its content, the course includes: Customer value strategies.

User Testing 81

User Testing Customer Experience Customer Feedback Certifications 81

Business of Software Conference

MAY 21, 2020

Prior to joining Simprints, I’ve worked mostly at the intersection of education and code. Having worked at Google and Code Academy and having founded a startup on my own that has taught web development to over 20,000 entrepreneurs. High-level Strategy. There’s inbound hiring and there’s outbound hiring.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Userpilot

JULY 7, 2022

Userpilot can function as a customer interaction management software and help you boost user interactions. Imagine someone leaving your brand due to a negative interaction with one of your agents. You could also encourage them to leave a review if they can. Searching for a customer interaction software?

Feedback Software 83

Feedback Software Customer Experience Customer Feedback User Testing 83

Intercom, Inc.

NOVEMBER 23, 2022

I’m Patrick Campbell, and I’m now what’s called the Chief Strategy Officer here at Paddle. Then, we went through diligence for a couple of months, and while we were going through diligence, Russia was on the border of Ukraine, Russia invaded Ukraine, the markets tanked – all those things were happening.

Research Software 118

Research Software Analytic Tools Feedback Software Software Review 118

Intercom, Inc.

DECEMBER 28, 2022

Earlier this year we created Switch , Intercom’s personalized solution to high inbound call volume. It’s a fascinating insight into the complexity required to provide industry-leading, next-generation customer service software. Without a set of principles organizations begin to fracture.” You’ll find the ongoing series here.

Reporting Tools 118

Reporting Tools Technical Review ChatGPT Customer Experience 118

Gainsight

FEBRUARY 2, 2024

Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough.

Education 52

Education User Testing Customer Experience Research Software 52

Userpilot

JULY 12, 2021

Userpilot is a code-free onboarding platform that also allows you to instantly act upon behavioral analytics by building in-app experiences. Mangools offers an SEO software package that includes four tools – link research, keyword research, site profiling, and ranking tracking.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

DISQO

MARCH 6, 2020

But the ability to avoid that fate won’t come from open workspaces, a relaxed dress code, and a bring-your-own-device policy. Product teams responsible for introducing new solutions to the market are embracing agile workflows and need to engage in higher-velocity decision-making to inform recurring code sprints.

User Testing 52

User Testing Product Research Research Software Feedback Software 52

Userzoom

JULY 9, 2019

A/B testing can be used to compare the performance of a webpage, app, email, or advert by pitting a control, ‘A’, against a test variant, ‘B’ A/B testing works by randomly splitting your inbound traffic equally between the two versions. Customer reviews and testimonials. Benefits of A/B testing. Images vs video.

User Testing 113

User Testing Product Research Research Software Testing 113

Intercom, Inc.

MARCH 29, 2022

Over the course of the event, we explored our vision and beliefs for the future of customer engagement and communications, and heard from Intercom leaders like CEO Karen Peacock, Co-founder and Chief Strategy Officer Des Traynor, and Chief Product Officer Paul Adams, as well as some of our amazing customers. Lastly, software always improves.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Intercom, Inc.

OCTOBER 29, 2020

In this very special episode of Inside Intercom, I sat down with Des, our co-founder and Chief Strategy Officer, for a wide-ranging conversation about our respective journeys so far, our thoughts on Intercom through the years, and what the future holds. Short on time? Here are a few quick takeaways: Focus on your customers.

Feedback Software 209

Feedback Software Research Software User Testing Reporting Tools 209

Brian Balfour

OCTOBER 13, 2017

Before we dive in, let's first review the key components of the Four Fits framework: In the introduction , I explained there are two types of companies: Tugboats, where growth feels like you have to put a ton of fuel in to get only a little speed out. Sales Software. What are the motivations behind those problems? Motivation.

Framework 111

Framework User Testing Customer Experience Inbound 111

Userzoom

JULY 9, 2019

A/B testing can be used to compare the performance of a webpage, app, email, or advert by pitting a control, ‘A’, against a test variant, ‘B’ A/B testing works by randomly splitting your inbound traffic equally between the two versions. Customer reviews and testimonials. Benefits of A/B testing. Images vs video.

User Testing 100

User Testing Product Research Research Software Testing 100

Userpilot

FEBRUARY 1, 2022

There are three key components of a product experience strategy: product analytics – necessary to make informed product roadmap decisions and segment customers based on how they interact with your product. Hubspot is a software provider specializing in sales, services, and inbound marketing.

Customer Experience 79

Customer Experience Data Visualization Analytic Tools Feedback Software 79

UX Studio

APRIL 6, 2023

They merge the mentality of a boutique agency with a marketing agency’s strategy, creativity, and technology. DigitalDesign.NYC focused on tech and software until they launched their new division DD.NYC. Although Parachute can be described as a web design company, they also offer development and digital marketing services.

Research Software 52

Research Software User Testing Product Research Data Visualization 52