Pragmatic Marketing

NOVEMBER 16, 2019

revolutionized the direct transportation market. Laura Jones is head of product marketing at Uber and recently participated in an AMA on influencing the product roadmap via Sharebird , a place to see how people at top companies do product marketing. Managing the Function.

Reporting Tools 70

Reporting Tools Product Marketing Marketing Research Software 70

Userpilot

JULY 23, 2023

With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. What’s a go-to-market strategy?

Research Software 96

Research Software Data Visualization User Testing Marketing 96

Userpilot

APRIL 25, 2022

What is product leadership and how is it different from product management ? In the article, we’ll be discussing what the product leadership role entails and how it is different from the product management role. Product leaders are responsible for building the right teams and organizational cultures.

Leadership 98

Leadership Analytic Tools Research Software User Testing 98

The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. In the effort to bring the company’s vision into reality, the details matter, often more than the innovation and completeness of the vision itself.

Vision 104

Vision Product Strategy Strategy User Friction 104

PMLesson's Ace the PM Interview

MAY 5, 2020

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets.

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

People-First Product Leadership

DECEMBER 20, 2023

Part 1, we covered the “why” behind creating a strategy stack, with a focus on establishing the organization’s Mission, North Star, and Vision. Part 3 brings together the Product specific Vision, Roadmap and Goals. What is the vision for the future you want to create? What ground has been covered?

Vision 52

Vision Roadmap Onboarding KPIs Customer Experience 52

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. Not only is tracking the competition daunting, it doesn’t ensure the product chiseled and shaped will be used by YOUR user base. Create your vision and positioning 4. Disruptive products are low priced and high volume.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

The Product Coalition

AUGUST 8, 2023

The journey of leadership is, in many ways, a journey toward embracing our incompleteness Recently, I stumbled upon an insightful article by HBR titled “I n Praise of the Incomplete Leader ” and found it strikingly relevant. At first, I leaned heavily on technical jargon, missing the mark with marketers.

User Testing 112

User Testing Vision Leadership Customer Feedback 112

Product Innovation Educators

JULY 3, 2023

A lot of companies are pumping out demos of AI passing the bar exam or creating a marketing plan in 30 seconds. The marketing plan created in 30 seconds is not good enough to implement. ” [10:51] Tell us about your framework for digital transformation. The marketing plan created in 30 seconds is not good enough to implement.

Artificial Inteligence 107

Artificial Inteligence Leadership User Testing Feedback Software 107

Product Management University

JUNE 21, 2021

Convince them you know the market better than everyone else and you’ll earn your way into the driver’s seat until someone else proves they know it better. Here’s the thing about product management though. Everyone (OK, most everyone) expects you to be the market experts and lead accordingly. Zero or very few.

Product Management 147

Product Management Product Manager Healthcare Leadership 147

Gainsight

SEPTEMBER 8, 2021

It helps that Sales and Marketing figured this out long ago. Who else can interpret strategy from Product, Marketing, and elsewhere into the CS team’s role? They already own a vision, a revenue number, a team to inspire and coach, day-to-day execution, and every last individual customer. Your VP of CS?

Reporting Tools 105

Reporting Tools Data Visualization Marketing Analytic Tools 105

Userpilot

AUGUST 29, 2023

The main difference between product management and project management is the focus. A project manager is focused on the completion of a specific project, whereas product managers focus primarily on the long-term vision and evolving a product to deliver value over time. Drives product success.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Roman Pichler

JULY 6, 2021

If it’s hard for you to let go of being actively involved in managing a product or if you don’t find it rewarding to help and support a group of product people, then becoming a head of product is probably not right for you, at least not at this point in time. Grow Your Leadership Skills.

User Testing 323

User Testing Product Research Weak Development Team Customer Experience 323

The Product Coalition

DECEMBER 11, 2023

In part two of this summary, I am moving to talk about strategy and leadership insights. Today I will focus more on leadership and strategy. That’s where another quote by Jeff Bezos comes in handy: “ Be stubborn on the vision but flexible on the details ”. I went back to my normal life, personal and professional.

Workshop 78

Workshop Customer Feedback Leadership User Testing 78

Userpilot

NOVEMBER 23, 2023

That’s what Dave Martin , a product leadership coach, has talked about in his talk at this year’s Product Drive Summit hosted by Userpilot. Dave Martin on how product roadmaps kill outcomes. They lack vision and lead nowhere. Strategic value is about aligning features with the company’s vision and long-term goals.

Feedback Software 105

Feedback Software Analytic Tools Product Research User Testing 105

Intercom, Inc.

JULY 28, 2022

Sanj started working at Salesforce back in 2005, when the company had around 1,000 employees and a few hundred million in revenue, and he was a part of its growth for 14 years, holding several leadership positions in multiple markets in EMEA. Sanj: Well, it’s a pretty long one.

Feedback Software 210

Feedback Software Customer Feedback Customer Experience Weak Development Team 210

The Product HQ

MAY 10, 2024

Additional areas include: Background or knowledge in Agile methodology Business skills Data analysis Market research skills Problem-solving Product roadmap development Solid communication skills Strategic thinking To get you started, check out our PMHQ Technical Product Manager Courses. Defining product vision.

Customer Experience 52

Customer Experience Data Visualization User Testing Reporting Tools 52

Sachin Rekhi

AUGUST 4, 2021

So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role. There was even an emerging set of courses focused on product leadership. Take product roadmaps for example.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

Bain Public

APRIL 15, 2018

There are so many articles about the challenges and stresses of being a Product Manager. But this is an article about your CEO’s duty to set a vision, to define why your company exists. For some product managers, the thought of talking openly about the void left by a missing vision statement is paralyzing. He seems busy.

Vision 56

Vision User Testing Product Management Product Manager 56

ProductPlan

AUGUST 10, 2023

When plotting out our product’s trajectory, there’s a constant tension between two competing mindsets. Where charismatic leaders rally the troops around an ambitious vision with a massive potential payoff. Meanwhile, the slow, steady drumbeat of cautious experimentation and incremental enhancements always makes the product better.

Reporting Tools 94

Reporting Tools Feedback Software Product Research User Testing 94

Sachin Rekhi

JUNE 25, 2017

I then break down the resources into the way I think about what a product manager does, which is drive the vision, strategy, design, and execution of their product. Each section covers the best practices for each of these four dimensions of product management. Design is the third critical dimension of product management.

Product Research 167

Product Research User Testing Analytic Tools Product Management 167

The Product Coalition

MAY 31, 2018

may choose to operate in silos, Product Management is the department that brings all of the teams together to ensure everyone’s voice is heard, vision is seen, and needs are met. Product Managers do not leave institutions of higher learning with degrees in Product Management. whether large or small?—?may

Leadership 60

Leadership Product Management Product Manager Weak Development Team 60

Bain Public

APRIL 28, 2020

As today’s uncertain market rapidly changes, remaining successful requires a more entrepreneurial product-orientation. Faced with breakneck business and product growth, roadmap decisions need to be non-bureaucratic, yet remain collaborative at the same time. Using Market Sensing and Knowledge Creation.

User Testing 52

User Testing Marketing Customer Feedback Product Research 52

Roman Pichler

JULY 6, 2021

If it’s hard for you to let go of being actively involved in managing a product or if you don’t find it rewarding to help and support a group of product people, then becoming a head of product is probably not right for you, at least not at this point in time. Grow Your Leadership Skills.

User Testing 156

User Testing Product Research Weak Development Team Customer Experience 156

Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. He is a strategic practitioner, having spent 20 years leading product, marketing, and business functions for large international corporations. 11:03] How is senior leadership involved in product strategy?

Product Strategy 121

Product Strategy Strategy Weak Development Team Framework 121

Userpilot

AUGUST 30, 2023

Get ready to dive into insightful discussions, practical strategies, and real-world examples that will empower you to create and manage products that meet user needs and leave them truly satisfied. Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights.

Customer Experience 105

Customer Experience User Testing Customer Feedback Research Software 105

Innovatemap

MARCH 17, 2021

When I think about the many things that drew me to Innovatemap, the presence of women in leadership roles comes to mind immediately. I’ve been fortunate to work with countless technology companies in my career, and while I met with an incredible number of women executives, CEOs, marketers and more, I most often saw myself in a room among men.

Technical Review 111

Technical Review Reporting Tools Leadership Startups 111

Userpilot

APRIL 30, 2024

It lets you create surveys no-code, localize them for global markets, trigger to the right segments, and much more. Try Userpilot and Take Your Product Growth to the Next Level Get a Demo 14 Day Trial No Credit Card Required What role does customer feedback play in the growth of a SaaS product? Book a demo to see it in action.

User Testing 104

User Testing Customer Feedback Feedback Software Data Visualization 104

Product Innovation Educators

JANUARY 13, 2020

How marketing and product management work together. Turns out if you ask 50 different people what marketing is, you’ll hear 50 different answers. That is what our guest did to investigate what people think about marketing and how it fits into the work product managers do. 7:06] How do you describe marketing?

User Testing 85

User Testing Product Research Marketing Research Software 85

The Product Coalition

AUGUST 9, 2021

All Product Roles Are Not Alike Photo by Lennart Nacke on Unsplash My first gig as a Product Manager was in a Startup. The Product I worked on did not exist. We started from two half-baked basic Computer Vision algorithms to objects. To top it off, I had no real Product Manager experience.

Product Management 154

Product Management Product Manager User Testing Management 154

Bain Public

JUNE 4, 2020

As business advisors and executive coaches, we've worked with dozens of CEOs to help them build and grow their product leadership team as they scale their company. Getting external support, such as product management consulting, can help establish the product leadership team responsible for nurturing and guiding the product team.

Leadership 52

Leadership Analytic Tools Research Software Feedback Software 52

Product Talk

FEBRUARY 12, 2020

Lisa began her career in data science and spent four years as a data scientist at Airship , a marketing and messaging automation company. During her tenure as a data scientist, Lisa built two predictive products. We realized we needed to build that trust into the product itself.”. Tweet This. Tweet This. Tweet This.

Product Research 175

Product Research Data Visualization User Testing Research Software 175

The Product HQ

MAY 10, 2024

This includes the project management of all of the activities done in product conceptualization, design, development, and marketing. In the conceptualization phase, product managers must identify the vision, mission, and requirements that will condition how a team builds out a product.

Startups 52

Startups Customer Experience User Testing Technical Review 52

Product Innovation Educators

JANUARY 10, 2022

She cofounded the Radical Product Thinking movement of leaders creating vision-driven change, along with authoring the book Radical Product Thinking: The New Mindset for Innovating Smarter. Summary of some concepts discussed for product managers. [1:56] 1:56] What put you on the path to being a product leader?

User Testing 90

User Testing Product Management Product Manager Vision 90

The Product Cafe

JUNE 16, 2023

Simply pushing harder in the same direction won't land you at the Product Leadership peak.🏔️ 🏔️ The transition entails significant shifts in perspective: Breadth over Depth 😎: You might be the wizard of a specific type of product work, but as a Product Leader, it’s time to cast a wider net.

Product Management 52

Product Management Product Manager Vision Management 52

Bain Public

MAY 24, 2019

It is no secret that a product manager needs momentum in areas such as product development, product sales and customer adoption in order to succeed. As a product leader, you need momentum to gain executive buy-in as well as engineering and marketing resources so that you can create interest and awareness around your product.

Leadership 40

Leadership User Testing Product Research Customer Feedback 40