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Product Portfolio Management & the Strategic Ripple Effect 7 of 10 – Portfolio Positioning Is What Makes Your Product Positioning More Strategic

Product Management University

Here’s a simple example of portfolio positioning and how it makes your product positioning more strategic. Your accounts payable product improves the customer’s cash flow. Even more strategic when customers use both, right? Remember, products are the proof points in a strong value story. It sounds strategic.

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How Manufacturers Can Use a Product Marketing Manager

Gocious Blog

When it comes to leadership in the manufacturing world , product marketers and product managers are like two peas in a pod. Both positions require a thorough understanding of the product and their ideal customer's preferences and pain points.

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback.

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B2B Customer Journey Mapping Guide For SaaS

Userpilot

Interested in building a B2B customer journey map? At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. It also helps align your teams by ensuring everyone is on the same page regarding customer interactions. What is a customer journey map?

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13 Customer Discovery Questions to Ask for Valuable Insights

Userpilot

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? TL;DR Customer discovery questions enable product teams to better understand customer needs and problems so that they can build products that the potential customer truly needs.

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What is Customer Enablement? A Guide For B2B SaaS Products And Services

Userpilot

If you want loyal customers who keep coming back to your product or service, you need customer enablement. Instead, you also have to help customers get the maximum value from it. That’s exactly what effective customer enablement does – it helps customers get all the tools needed for successful product engagement.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience.