Userpilot

JANUARY 22, 2024

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. From initial launch to ongoing product management , this framework acts as a map towards sustainable growth. In this article, we dive deep into what a product marketing framework is and explore its essential components.

Feedback Software 95

Feedback Software Research Software Analytic Tools Product Research 95

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 88

Product Marketing Onboarding KPIs User Testing Marketing 88

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

User Testing 93

User Testing Product Research Product Marketing Customer Feedback 93

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The post-launch phase is all about user onboarding.

Research Software 94

Research Software Feedback Software Onboarding KPIs Product launches 94

Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. New SaaS apps, tools, and products are constantly being released, which makes it harder for a SaaS business to stand out.

Analytic Tools 96

Analytic Tools Research Software Data Visualization Onboarding KPIs 96

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. Ready to get started?

User Testing 96

User Testing Feedback Software Research Software Product Research 96

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. What is a SaaS product growth strategy?

Feedback Software 98

Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Best practices for effective customer acquisition and product-led growth. In-app strategies for converting free or trial users to paying customers. Personalize your campaigns.

Analytic Tools 102

Analytic Tools Research Software Feedback Software Customer Experience 102

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?

Product Research 86

Product Research Feedback Software Research Software Product Marketing 86

Userpilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch. Launch your product.

Product launches 87

Product launches User Testing Product Research ChatGPT 87

Userpilot

OCTOBER 17, 2023

Therefore, they are vital for effective product strategies and ensure resource allocation aligns with customer needs. Collecting customer insights is essential to answer important questions about your users and how your product fits their needs. Since you need the right tools to follow a customer insights strategy.

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Research Software 85

Userpilot

JUNE 30, 2023

It enables them to reach audiences across the globe to drive market expansion and product growth. Start building your localization strategy by identifying the right market. Track where most of your current customers come from or where similar products are successful. Let’s get right to it.

Research Software 85

Research Software Analytic Tools User Testing Onboarding KPIs 85

Userpilot

AUGUST 29, 2023

Product management is equal parts art and science – and it’s vital to the success of your SaaS. TL;DR Product management describes the continual process of overseeing the development of a product across its entire lifecycle. The main difference between product management and project management is the focus.

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Research Software 96

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Who are they?

Feedback Software 91

Feedback Software Analytic Tools Research Software Customer Experience 91

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 78

Customer Feedback User Testing Feedback Software Product Research 78

Userpilot

MARCH 25, 2024

Introduces key metrics that can affect your company’s value. Metrics that can affect SaaS business valuation include Monthly /Annual Recurring Revenue, Customer Acquisition Cost , Customer Lifetime Value , Net Revenue Retention, Total Addressable Market, and YoY Growth Rate. To calculate the metric, add all 4 of them.

Feedback Software 94

Feedback Software Analytic Tools Research Software Data Visualization 94

Userpilot

SEPTEMBER 12, 2022

It’s aimed to understand how likely customers are to recommend your product to a friend/colleague on a scale of 1-10. tNPS surveys are commonly sent after free trial activation, completion of onboarding process, end of free trial, customer service interaction, and a product update or new feature release.

Feedback Software 93

Feedback Software Product Research Onboarding KPIs User Testing 93

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Assess how your products/services are perceived in comparison to your competitors.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

The Product Coalition

JULY 8, 2020

Whether you’re a Product Owner, VP, manager, or UX designer building better products is the #1 responsibility that lies in your hands. To make decisions, product-oriented professionals need data, you know that already. For this first story, we’ll focus on how UX-data (Users + Experience data) can boost any product.

Feedback Software 82

Feedback Software Data Visualization Customer Feedback User Testing 82

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. With a customer-centric marketing strategy, you can improve your customer experience and easily drive product growth by helping new and existing users discover more value.

Feedback Software 95

Feedback Software User Testing Research Software Customer Feedback 95

Userpilot

FEBRUARY 8, 2021

Yet, you might be focusing on the larger group of customers that helped establish your product but are slowing churning. The variables you pick will determine where to spend your product marketing efforts and your success for sustainable growth in the future. Understanding which customers to retain comes down to how you segment.

Analytic Tools 97

Analytic Tools Research Software Data Visualization Customer Experience 97

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. 16 Product Management Best Practices.

Feedback Software 69

Feedback Software Analytic Tools Research Software User Testing 69

Userpilot

JULY 23, 2023

TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers. Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches.

Research Software 76

Research Software Data Visualization User Testing Marketing 76

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.

B2B 101

B2B User Testing Research Software Analytic Tools 101

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. SaaS go-to-market plans can be used in several use cases.

Research Software 85

Research Software Strategy Customer Experience User Testing 85

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

Analytic Tools 94

Analytic Tools Research Software Data Visualization Product Research 94

ProductPlan

APRIL 2, 2019

Every product has a lifecycle which consists of various phases. And the demands placed upon a product manager often vary depending on the lifecycle stage their product is in. Product managers are required to use different mental muscles and skills for ushering their ward along to the next step in its lifecycle.

Onboarding KPIs 61

Onboarding KPIs User Testing Product Research Technical Review 61

Userpilot

APRIL 7, 2024

SaaS product management is about understanding user pain points, crafting features that solve real problems, and constantly improving the user experience. The approach to managing SaaS products is entirely different from traditional on-premise software. Develop the product roadmap. Specify feature prioritization.

Feedback Software 40

Feedback Software Research Software Analytic Tools Data Visualization 40

Userpilot

SEPTEMBER 28, 2023

Product marketing is a nuanced, fast-paced, and multi-faceted endeavor. In a competitive environment with no guarantees, marketing experimentation serves as a surefire way to maximize reach, optimize conversions, and improve the user experience. This will help you optimize messaging for both new prospects and existing customers.

Data Visualization 94

Data Visualization Analytic Tools Research Software User Testing 94

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience.

Data Visualization 95

Data Visualization Customer Feedback Customer Experience User Testing 95

Userpilot

AUGUST 2, 2022

If your answer is never, your team is definitely missing out on a productivity catalyst. Survey automation allows you to conduct in-depth market research with the speed and accuracy that manual surveying fails to offer. CES surveys help companies understand how to simplify their product and business processes.

Feedback Software 93

Feedback Software Research Software Analytic Tools Product Research 93

Userpilot

JANUARY 9, 2023

What is a product persona? How can they help product managers build a successful product? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users.

Feedback Software 91

Feedback Software Research Software Analytic Tools User Testing 91

Userpilot

APRIL 26, 2024

The SaaS market is crowded with tons of similar products and the best ones that stand out are those who delight their customers regularly. Are you wondering how to retain your customers and make them love your product? Customer success is a core growth driver for any SaaS business. No worries! Book a demo to learn more.

Feedback Software 58

Feedback Software Analytic Tools Research Software User Testing 58

Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

Product launches 85

Product launches User Testing Feedback Software Research Software 85

Userpilot

OCTOBER 6, 2022

What is data product management? How is it different from product management ? Data product management is the discipline of collecting and analyzing data to develop and improve products. Data products are built around advanced data processing, AI, and machine learning. A data product management team has two groups.

Data Visualization 94

Data Visualization Customer Feedback Analytic Tools User Testing 94