Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

JANUARY 22, 2024

In this article, we dive deep into what a product marketing framework is and explore its essential components. TL;DR A product marketing framework is a structured but flexible approach to positioning and promoting your product. This means collecting feedback data to measure customer satisfaction.

Feedback Software 105

Feedback Software Research Software Analytic Tools Product Research 105

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. We’ve handpicked the right survey questions under different research categories to make everything easy.

Customer Feedback 98

Customer Feedback User Testing Feedback Software Data Visualization 98

Userpilot

AUGUST 29, 2023

This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Market research focuses on the wider market situation.

User Testing 105

User Testing Product Research Data Visualization Research Software 105

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Nulab

SEPTEMBER 22, 2021

Competitive positioning is a way to assess the market, suss out your competition, and work out whether your offering is a viable means of making money. Research part 1: Qualitative research for competitive positioning. Any good positioning strategy begins with plenty of research. Define your customer.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Userpilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. A PMM needs to be aware of several key metrics and KPIs , including acquisition cost, activation , conversion , NPS , adoption , and customer lifetime value.

Product Marketing 98

Product Marketing Onboarding KPIs User Testing Marketing 98

Userpilot

MARCH 9, 2023

TL;DR Product-market fit is where your company’s target customers purchase, use, and speak about the business’s product enough that it grows and is profitable. You can use forms for potential and existing customers to sign up as beta testers to determine if the product/feature has a demand.

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. That’s because a big part of the role involves collecting and analyzing market and consumer data to guide product development. Are you ready for the deep dive?

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

NOVEMBER 21, 2023

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Brainstorm ideas on how to solve customer problems in an innovative way and validate them. Online analytics is a good start.

Product launches 104

Product launches User Testing Product Research Analytic Tools 104

Userpilot

MAY 30, 2022

Segmenting your customers based on needs is highly effective as it allows you to form better relationships with users and provide a better experience for them. Needs-based segmentation involves segmenting customers into groups based on their problems and needs. Why is needs-based segmentation important?

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. What are marketing surveys?

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

JANUARY 16, 2024

Use ChatGPT to understand the motivations, goals, and frustrations of your users. Create detailed user personas and craft targeted stories for these personas. Task it with analyzing customer feedback, customer data, and more, to identify trends and patterns. ChatGPT performs market research.

ChatGPT 105

ChatGPT Data Visualization Onboarding KPIs Research Software 105

Userpilot

JUNE 20, 2023

Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution. In step 3, you need to define your target audience and create user personas. To start with, it’s easier to cater to the needs of a small group of users.

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. The plan outlines the strategies these teams will use before, during, and after making the feature available to your users.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. The plan outlines the strategies these teams will use before, during, and after making the feature available to your users.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. The plan outlines the strategies these teams will use before, during, and after making the feature available to your users.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. The plan outlines the strategies these teams will use before, during, and after making the feature available to your users.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

A product launch strategy aims to create a new product to expand your customer base and increase revenue. On the other hand, a feature launch aims to drive user retention and minimize churn with new features. The plan outlines the strategies these teams will use before, during, and after making the feature available to your users.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

JULY 24, 2023

An effective product launch checklist includes the following: Define your target audience and build out your user personas. Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Sample user persona. What is a product launch?

Product launches 98

Product launches User Testing Product Research ChatGPT 98

Userpilot

OCTOBER 10, 2022

Product marketing involves bringing a product to market and aligning its messaging with customer needs. Whereas traditional marketing focuses on customer acquisition alone, product marketing drives everything from acquisition to activation , adoption, and retention. Roles of a product marketer.

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Userpilot

SEPTEMBER 29, 2023

We'll take you through idea generation, market research, defining a minimum viable product, building new features, managing the launch, and beyond. Product design team: Your user-centered design experts will gather early feedback about product concepts and help solve an existing customer problem.

User Testing 105

User Testing Feedback Software Research Software Product Research 105

Userpilot

AUGUST 29, 2023

Product management delivers value in many ways: it aligns teams with organizational goals, focuses on customer needs , and drives product success by delivering products that make the lives of users easier. Champions a customer-centric approach. Plus, when you satisfy customer needs and wants, you get rewarded with their loyalty.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. Its objective is to uncover unsolved user problems and solutions that would be worth exploring. The insights from the market research feed into the go-to-market strategy. Market and customer research.

Product launches 98

Product launches Product Research User Testing Research Software 98

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. Evaluate the impact of your product and marketing strategies in increasing customer satisfaction.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

ProductPlan

JANUARY 27, 2022

They’re also investing in activities that help them better understand their market and customers. Nothing else enables stakeholders to get a real-time, customized view of the product roadmap in an easy-to-understand visual format. In the past, they had to instead rely on the local labor market. Customer Surveys.

Data Visualization 89

Data Visualization User Testing Product Research Reporting Tools 89

Userpilot

MARCH 15, 2022

Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases. They can be used when launching a new product into an existing market, expanding to new customers, or emerging markets. GTM strategy.

Research Software 98

Research Software Strategy Customer Experience User Testing 98

Userpilot

SEPTEMBER 11, 2023

It involves market research, goal setting, and the development of your go-to-market strategy. The launch phase, on the other hand, is your time to execute and implement your marketing strategy. A product launch is a coordinated three-phase plan to successfully introduce a new product to the market.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

JANUARY 14, 2023

Tracking product usage gives you an objective view of user engagement and allows you to improve it with in-app messages. To choose the best in-app experiences for your users, A/B test them. Specifically, it needs to address relevant user pain points , needs, and desires. Book the demo!

Feedback Software 98

Feedback Software Research Software Product Research User Testing 98

Usersnap

SEPTEMBER 12, 2023

If you are providing more value to your customers, then let your product be appreciated at the price it deserves. This is also why we suggest your pricing research should expand to understanding your most important features, how you present your packages, etc. What product pricing questions to ask customers?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? We also show you how to create a message map for your SaaS! Utilizing message mapping ensures all team members’ alignment in their communication across various channels. Let’s get to it! Book the demo!

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

ProductPlan

JANUARY 21, 2022

They’re also investing in activities that help them better understand their market and customers. Nothing else enables stakeholders to get a real-time, customized view of the product roadmap in an easy-to-understand visual format. In the past, they had to instead rely on the local labor market. Customer Surveys.

Data Visualization 52

Data Visualization User Testing Product Research Reporting Tools 52

Userpilot

OCTOBER 13, 2022

To do that, you need to use different differentiators like better quality, superior customer support , better customization, or greater usability. To differentiate your product successfully, conduct market research, track product usage , and collect feedback to identify user needs. Understand points of parity.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

PMLesson's Ace the PM Interview

MAY 5, 2020

Product Marketing managers' main responsibility is to communicate the product’s value to the market. Across companies and industries, PMMs pride themselves as being the " voice of the customer ", and being able to understand consumer's needs and user journeys. Want to learn how to ace the PMM interview?

Product Marketing 52

Product Marketing User Testing Marketing Analytic Tools 52

Product Beautiful

AUGUST 24, 2016

But the truth is that events aren’t just a sales and marketing tactic. They can and should be a strategic part of your market research—a way to glean feedback from your market as much as they are a place to push your message. Talk about your customers’ problems. Rethinking the Role of Events.

Events 40

Events User Testing User Friction Strategy 40