articles three-roles-of-product-marketing 
Roman Pichler
FEBRUARY 19, 2024
Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1]
Userpilot
OCTOBER 25, 2022
If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Userpilot
MARCH 9, 2023
Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?
Userpilot
SEPTEMBER 11, 2023
What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market. What is a product launch?
The Product Coalition
MAY 15, 2019
As a result, like many others I too have started to think of myself as more of a “product person” these days?—? One signal I’ve been giving much thought too of late is the collision of two roles, Product Management and Product Ownership. are they one role, two roles? The answer is often unclear.
The Product Coalition
JULY 10, 2019
© Knowledge Officer Product management is one of the most leading professions nowadays. If you are a junior product manager or someone who is inquiring about the role, you might find the role duties a bit confusing as the role won’t seem to have any precise or consistent definition.
ProductPlan
OCTOBER 11, 2022
Product owners play a crucial role in “by-the-book” Agile scrum, while product managers are largely absent. Things can get a bit fuzzy without clearly defined roles and responsibilities, and the seams may fray. This article explores the product owner role and how it fits into the broader product team.
Expert insights. Personalized for you.
242 
Let's personalize your content