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The Product Coalition
APRIL 28, 2023
Product Management is a challenging and dynamic field that requires constant adaptation to new technological developments on the one hand and changing customer and market demands on the other hand. This information can then be used to identify areas for improvement and prioritize product development efforts.
Product Culture
MAY 31, 2023
The reason: he had lots of good ideas from customer interviews and market research. For more information about our privacy practices please visit our Privacy Policy here. Tell me your story and I might put it in my upcoming book on stakeholder management, Aligned. But other voices yelled louder. Interested?
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Usersnap
DECEMBER 19, 2023
Ever wondered why the humble 1 to 5 rating point scale is the secret weapon of Product Managers (PMs)? Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Let’s dive deep.
The Product Coalition
JANUARY 26, 2024
Twenty five mini-research ideas for finding something meaningful to work on. In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. 25 mini-research ideas for inspiration 25 mini-research ideas for product managers 1.
PMLesson's Ace the PM Interview
OCTOBER 21, 2019
We talk to Hemanth Kempanna, an Exponent alumnus, on his journey to breaking into product management and his experience building cloud-based products. For product management and UI/UX related skills, I have personally found LinkedIn Learning and Udemy to be helpful. Hemanth is currently a PM at Motorola.
Userpilot
JULY 24, 2023
An effective product launch checklist includes the following: Define your target audience and build out your user personas. Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Sample user persona. The result?
The Product Coalition
JUNE 9, 2020
As I maintained good relationships with my former colleagues, I knew Elium was a very promising product and that the team was full of very talented people. My first challenge was to create the product management function within the organization and take over a major app redesign. In March 2020, after 3.5
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