Pragmatic Marketing

DECEMBER 20, 2019

Patrick Cuttica , the privately-held company's director of product marketing, discussed scaling and positioning a product market team , especially in a growing organization, during an AMA that originally appeared on Sharebird —the place to see how people at top companies do product marketing.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Userpilot

JANUARY 28, 2024

Get more specific feedback for each touchpoint : Instead of a broad overview, micro surveys can zoom in on specific interactions (touchpoints) customers have with your product or service. Focusing on surveying one aspect of your product and user experience at a time gives you precise user feedback at each journey stage.

User Testing 71

User Testing Customer Feedback Product Research Feedback Software 71

Userpilot

AUGUST 10, 2022

A Minimum Lovable Product (MLP) delivers value to the customers just like the MMP and helps establish long-term relationships with the customers. The MMP is a fully-working product offering a solid user experience while the MVP has limited functionality. What’s a minimum viable product (MVP)? Product creation.

Product Research 70

Product Research User Testing Feedback Software Research Software 70

Userpilot

JUNE 12, 2023

TL;DR A marketing survey uses well-crafted questionnaires to gather information about your target audience and their sentiment on your company and competitors. Typeform – best for long-form market research surveys. What are marketing surveys? Marketing survey templates in Userpilot. Book a demo to learn more.

Data Visualization 74

Data Visualization Product Research Research Software Analytic Tools 74

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. Sales data insights.

Data Visualization 91

Data Visualization Customer Feedback Customer Experience User Testing 91

The Product HQ

JUNE 1, 2024

What is the Role of a Product Management Intern? Product manager interns are not new to the product management field. Most of the time, they have experience in product development , product marketing, and project management. Analyze data to provide insights that support product decisions and strategy.

User Testing 52

User Testing Product Research Reporting Tools Data Visualization 52

Userpilot

AUGUST 23, 2023

The product analyst role has evolved to encompass the elements of market research, data analysis, and product management. Product analysts are now at the core of product development. Here are the primary responsibilities you will have to take as a product analyst.

Data Visualization 78

Data Visualization Reporting Tools Analytic Tools Research Software 78

Userpilot

MAY 30, 2023

To support your marketing campaigns, here are a couple of survey ideas: Trigger a welcome survey to ask new customers about the size of their team, their job titles, and their goals. Allowing you to personalize your marketing messages better. Example of a product experience survey. Public roadmap survey example.

Customer Feedback 72

Customer Feedback User Testing Feedback Software Product Research 72

The Product HQ

APRIL 20, 2024

As product managers, you have to work in a hybrid setting where you manage the strategy and act as an individual contributor. That means a better grasp of market research, a deep understanding of the bigger picture, and an understanding of how it affects the product management department.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

The Product HQ

JUNE 1, 2024

Explore our top-rated product management certification courses to become a successful software product manager: Software Product Manager Responsibilities Software product managers need to have a working knowledge of multiple things, including product management, project management, software development, and product marketing.

Reporting Tools 98

Reporting Tools Research Software Feedback Software Analytic Tools 98

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 85

Product Research User Testing Customer Feedback Research Software 85

Userpilot

JUNE 14, 2023

The product feature request survey to let customers provide feedback and ideas for new product features. Bug report survey to collect feedback on bugs, issues, or technical glitches to improve user experience. Net Promoter Score survey to measure customer loyalty and likelihood to recommend a product or service.

Product Research 88

Product Research Feedback Software User Testing Customer Feedback 88

The Product Coalition

SEPTEMBER 4, 2023

This means not only leveraging quantitative data but also doing market research and generative interviews with a wide range of users from different demographics, backgrounds, and usage patterns. While diverse research takes time, and relying on product analytics alone may seem like a quicker alternative, it has downsides.

User Testing 123

User Testing Customer Feedback Vision Customer Experience 123

Userpilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. Product Manager The Product Manager’s role is to: Create a product strategy. Oversee product design.

Research Software 91

Research Software Feedback Software Analytic Tools Onboarding KPIs 91

Userpilot

APRIL 24, 2024

It enables you to collect customer feedback in-app, analyze user behavior using multiple reports, and conduct product experiments. There are several survey templates you can customize for different purposes: market research, product-market fit , NPS – you name it! Book a demo to learn more.

User Testing 80

User Testing Product Research Research Software Data Visualization 80

Userpilot

AUGUST 29, 2023

While the product manager’s role may differ from one organization to the next, they will still work with dedicated product owners, engineering and design teams, data analysts, and product marketing managers. Drives product success. Product management is a multi-faceted, complex process.

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Research Software 90

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. Market research insights Market research insights can help you understand customer segments , market size, and growth, as well as preferences.

Data Visualization 84

Data Visualization Analytic Tools Feedback Software Research Software 84

Userpilot

JANUARY 9, 2023

Product personas help product managers keep alignment between the product and its vision. Building user personas helps the entire team better understand user needs and build solutions that satisfy them well. Customer and market research that goes into building product personas also drives feature development.

Feedback Software 86

Feedback Software Research Software Analytic Tools User Testing 86

Userpilot

MAY 5, 2022

Following the product management process results in continuous product discovery, design, and development; overall, it improves the chances of success. The product management life cycle consists of seven main stages: You start with Market Research to assess the external business environment and identify the needs of the users.

Product Research 89

Product Research User Testing Research Software Feedback Software 89

Userpilot

MAY 8, 2023

Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations. Getting the positioning, messaging , and product-market fit right will be one of the earliest determiners of whether or not a SaaS solution will find success within its target market.

Analytic Tools 92

Analytic Tools Research Software Data Visualization Onboarding KPIs 92

Userpilot

JANUARY 9, 2023

It builds trust with the user by addressing their specific concerns and turns customers into brand advocates. To create a micromarketing campaign, you must first conduct extensive market research. Define every unique user persona and their needs and determine the best channels for reaching them. Product Marketing OKRs.

Research Software 83

Research Software User Testing Strategy Customer Experience 83

Userpilot

APRIL 29, 2024

A market segmentation survey is a market research tool. For instance, a SaaS provider of e-commerce platforms might customize its offerings by integrating specific payment gateways popular in certain regions, like PayPal in the US or Alipay in China, to improve user experience and increase sales.

Analytic Tools 82

Analytic Tools Research Software Feedback Software Product Research 82

The Product HQ

APRIL 20, 2024

While there are several approaches to product development, there are five main phases that a product team has to go through to guarantee the project’s success: Research: In this stage, product managers investigate both their product market as well as the needs of possible users.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Userpilot

SEPTEMBER 11, 2023

A soft launch releases the product to a limited audience, a minimal launch releases only a limited feature set, and a full launch releases the full product to everyone. It involves market research, goal setting, and the development of your go-to-market strategy. Sample user persona for a product marketer.

Product launches 96

Product launches Product Research Data Visualization Research Software 96

Userpilot

SEPTEMBER 14, 2023

To retain product-market fit, you should engage in continuous customer and product discovery. Examples of questions that you could be asking as a part of the process are ‘How easy is our product to use?’ Here are a few possible customer discovery questions that you might consider while carrying out your initial research.

Product Research 78

Product Research Customer Feedback Data Visualization User Testing 78

Userpilot

JULY 24, 2023

An effective product launch checklist includes the following: Define your target audience and build out your user personas. Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Launch your product.

Product launches 81

Product launches User Testing Product Research ChatGPT 81

Userpilot

FEBRUARY 21, 2022

A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The aim of the pre-launch phase is to get your product and your business ready. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. jobs to be done.

Research Software 90

Research Software Feedback Software Onboarding KPIs Product launches 90

Userpilot

NOVEMBER 10, 2022

Perform qualitative market research. To conduct qualitative market research, map out the customer journey. If customers have to put in a lot of time or effort to complete a task in your product, it turns into a pain point and affects their satisfaction. The user is left without product guidance.

User Friction 83

User Friction Customer Experience User Testing Product Research 83

Userpilot

APRIL 1, 2022

To localize your marketing strategy , research the best channels, SEO-optimize the translated content, and involve local influencers. The end goal is to make the product feel familiar but not excessively so. After all, you want your product to stand out in the new market. Marketing strategy localization workflow.

Research Software 94

Research Software Feedback Software User Testing Product Research 94

Centercode

APRIL 1, 2021

Investing in product analytics, quality testing, user experience, and market research are absolutely essential to building a good product. But delivering a great product? That takes a few critical steps: Get it out of Engineering and into the hands and true environments of targeted users.

User Testing 59

User Testing Research Software Feedback Software Product Research 59

Userpilot

NOVEMBER 21, 2023

A product launch checklist is a list of tasks that you need to complete to successfully launch a new product or feature. Its main goal is to help you plan the efforts of the product, marketing, and sales team to maximize the impact of the launch. Why is a product launch checklist important?

Product launches 82

Product launches User Testing Product Research Analytic Tools 82

Userpilot

JULY 17, 2023

A well-structured product team requires a product leader – either a product manager or a product owner. In larger organizations, they may work side by side with QA engineers, product marketers , data analysts , or product ops managers. They play an important role in product launches.

Analytic Tools 80

Analytic Tools Feedback Software Research Software Product Research 80

Ronke PM

OCTOBER 5, 2023

A Day In The Life Of Your Customer Another customer-facing activity product leaders should make use of is the "A Day in the Life of Your Customer” series, which can be done monthly. The cross-functional partners that should be included in these events are the engineering team, design lead, and product marketing manager.

User Testing 52

User Testing User Friction Customer Feedback Customer Experience 52

Userpilot

SEPTEMBER 29, 2022

When users are used to the product and can use it effectively, its relative value grows. Product value depends on external factors and it’s difficult to measure. You can estimate it with Product-Market Fit ( PMF ) and Net Promoter Score ( NPS surveys ), by collecting qualitative feedback and tracking product usage.

User Testing 87

User Testing Product Research Feedback Software Analytic Tools 87

Innovatemap

JUNE 11, 2020

Let’s say that you have a digital product such as a customer portal or an idea for a new application to transact with vendors. As complexity and pervasiveness have evolved, so have the disciplines required to bring products to life and make them successful. User experience has gone from being a nice-to-have to being table stakes.

Research Software 52

Research Software User Testing Product Research Customer Experience 52

The Product Coalition

DECEMBER 21, 2020

Before we dive deep into the intricacies of product idea validation, here’s a diagram that neatly summarizes the whole process. Market research Every product design cycle should start with a robust research phase. At this stage, user experience and design are secondary to making sure it works.

User Testing 158

User Testing Product Research Research Software Feedback Software 158