Userpilot

JANUARY 26, 2024

If you’ve been in the SaaS space for a bit, you must have heard about product-led growth strategy or product-led sales. But what about product-led content marketing? Product-led content comes in different formats, including videos , case studies , blog posts, research reports, checklists , newsletters , and social media posts.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Alchemer Mobile

NOVEMBER 25, 2019

Getting your app up and running is only half the battle. In this webinar, Robi Ganguly, CEO and Co-Founder, Apptentive and Ben Johnson, VP Mobile Strategy, Rightpoint will cover the essentials to have in place both pre- and post-launch in order to provide the best customer experience possible. Welcome to today’s webinar.

Feedback Software 147

Feedback Software Research Software User Testing Customer Experience 147

Userpilot

NOVEMBER 18, 2021

Rather than re-inventing the wheel, it's useful to look at how other SaaS companies set up their user onboarding. To discover your own Aha Moment for your SaaS, consider your primary value proposition, compare the in-app behavior of power users against churned ones , and don't forget to keep testing and iterating on your hypotheses.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

Userpilot

OCTOBER 26, 2023

How can you implement them in the SaaS context? TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. To see how Userpilot helps SaaS companies grow, book the demo!

Feedback Software 103

Feedback Software Analytic Tools Research Software Data Visualization 103

Userpilot

JANUARY 9, 2023

This article considers all you need to know about retention marketing. What tools can help you personalize the customer experience? Customer retention marketing is any marketing that aims to keep both new and current customers happy. How can a personalized experience help drive retention? Let’s begin!

Feedback Software 96

Feedback Software Analytic Tools Research Software Customer Experience 96

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right. SaaS companies often struggle to identify user problems worth solving, differentiate their products, and get the pricing right.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Userpilot

JULY 23, 2023

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 91

B2B Research Software Feedback Software Customer Experience 91

Userpilot

NOVEMBER 2, 2022

10 ways to add value to products in SaaS. To prioritize features, do market research, encourage feature requests , and use prototyping and fake door tests to validate your ideas. Give them product training in the form of webinars, video tutorials , and help articles to guide them through the learning process.

Feedback Software 96

Feedback Software Research Software User Testing Product Research 96

Intercom, Inc.

APRIL 7, 2020

Our new research reveals the impact it’s had on these teams. ” To find out, we surveyed 400 support managers, directors, and executives across both B2B and B2C and affected industries like media, healthcare, and technology. We also spoke directly to support leaders to understand how they’ve responded to the effects of COVID-19.

Customer Experience 217

Customer Experience Reporting Tools Research Software Data Visualization 217

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? Userpilot organizes webinars to teach users how to use new features.

Feedback Software 97

Feedback Software Research Software Product Research User Testing 97

Userpilot

DECEMBER 19, 2022

As mentioned earlier, B2B marketing strategies focus on targeting organizations (or individuals who make purchases on behalf of their organization). Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management. Do your market research.

B2B 104

B2B User Testing Research Software Analytic Tools 104

Gainsight

MARCH 31, 2020

Forbes Cloud 100 ) and publicly-traded SaaS companies (e.g., So, to some extent, they are a bellwether for technology. If you aren’t in the market research business, a survey response rate (without an incentive like a gift card) of 50% is almost unheard of. Churn rates are going to go up significantly in SaaS.

Research Software 105

Research Software Product Research Technical Review Software Review 105

Userpilot

SEPTEMBER 28, 2023

A few common experimentation targets include marketing campaigns, subject lines, onboarding flows, landing pages, and in-app messages. You can also analyze more technical aspects, such as conversion paths or software automations. Fortunately, software products make A/B testing different subject lines super easy.

Data Visualization 101

Data Visualization Analytic Tools Research Software User Testing 101

Userpilot

AUGUST 15, 2023

Your launch plan should contain the following: Detailed market research and competitive analysis that examines the current market state and identifies the needs of your target user. Finally, you must analyze customers’ in-app activities after launch to drive retention. What is a product launch marketing plan?

Product launches 92

Product launches User Testing Feedback Software Research Software 92

Userpilot

SEPTEMBER 14, 2022

Both Product Marketing and Product Management teams need to work together. Product marketing is responsible for market research, product development, branding, advertising, and pricing. Market Research. Go-to-market strategy. One way to get to know your customers is to conduct customer research.

Feedback Software 93

Feedback Software Product Research Research Software Product Marketing 93

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. You also have to build hype about the feature release on different platforms. The post-launch phase involves walking users through the feature with in-app onboarding flows, release notes, and live webinars.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. You also have to build hype about the feature release on different platforms. The post-launch phase involves walking users through the feature with in-app onboarding flows, release notes, and live webinars.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. You also have to build hype about the feature release on different platforms. The post-launch phase involves walking users through the feature with in-app onboarding flows, release notes, and live webinars.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. You also have to build hype about the feature release on different platforms. The post-launch phase involves walking users through the feature with in-app onboarding flows, release notes, and live webinars.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

MARCH 26, 2024

TL;DR A feature launch plan guides teams through the process of developing and releasing a new in-app feature. You also have to build hype about the feature release on different platforms. The post-launch phase involves walking users through the feature with in-app onboarding flows, release notes, and live webinars.

User Testing 52

User Testing Feedback Software Product Research Research Software 52

Userpilot

JULY 31, 2023

Day-to-day tasks include conducting market research , defining buyer personas , creating a clear value proposition, collaborating with the product team on big launches , gathering feedback , and focusing on account expansion & customer success. Who is a product marketing manager? What does a product marketing manager do?

Product Marketing 95

Product Marketing Onboarding KPIs User Testing Marketing 95

Userpilot

FEBRUARY 8, 2021

Why is customer segmentation so important for your SaaS? Is the activity log your primary resource by focusing on logins and in-app time? The variables you pick will determine where to spend your product marketing efforts and your success for sustainable growth in the future. Why is Customer Segmentation so important for SaaS?

Analytic Tools 98

Analytic Tools Research Software Data Visualization Customer Experience 98

Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

Sequent Learning

DECEMBER 20, 2023

Keep learning about new tools, technologies, market trends, and methodologies. You’ll strategize, conduct market research, define product vision, and collaborate across teams. You’ll need proficiency in project management, data analysis, market research, and leadership to excel in this role.

Data Visualization 52

Data Visualization Certifications Product Management Product Manager 52

The Product Manager Coach Blog

SEPTEMBER 5, 2023

Every connection you make is a potential solution to a problem you haven’t encountered yet. By networking, you’ll get: Crowdsourced Solutions: Instead of spending hours researching, a well-placed question within your network can offer immediate answers. Diverse Expertise: A network is not just product managers.

Research Software 52

Research Software Feedback Software User Testing Product Management 52

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. You write exceptionally well (including go-to-market materials and customer case studies). Apply for this position.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

ProductPlan

JUNE 8, 2021

Market research—Reveals how others tell their stories and perceive the audience. Customer feedback—A door into what’s happening and the trends and evolution in the market. Is your solution meaningful to the customer or the business? You should be able to articulate how your solution aligns with the vision and mission.

Product Research 98

Product Research User Testing Research Software Feedback Software 98

The Product Guy

SEPTEMBER 12, 2017

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. Our app is now integrated with [Maps App X]”? Which message is more effective?

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

Mixpanel

AUGUST 3, 2023

Grow and scale How does marketing strategy change as the company matures? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics? Conclusion Intro Marketing can be a bit of a roller coaster. How can you build a strategy around customer value?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

Centercode

APRIL 30, 2019

While some companies only think of it as a last-ditch effort to tie up loose ends before launch, others are tapping user research to play a more fundamental role in the product development process. Amy : I am the team’s user research lead. You mentioned that you joined the beta team just last year.

User Testing 66

User Testing Product Research Customer Experience Customer Feedback 66

Userzoom

APRIL 5, 2018

Market Researchers doing multivariate, A/B testing, and analytics say sample sizes of 1,000 or even 50,000 are not enough. If I asked you: “Which tool should I use” and showed you this picture below, what would your answer be? Well, without context, there is no answer to the question, “Which tool should I use?”.

User Testing 59

User Testing Research Software UX Webinar 59

The Product Coalition

JANUARY 25, 2021

Leverage your business understanding, your wide view of the market and your authority as a subject matter expert to create content that is both authentic and enlightening. The key here is to combine objective content (such as business insights and useful tools), along with some product-specific content that you wish to promote.

Product Research 96

Product Research User Testing Customer Experience Reporting Tools 96

Mixpanel

AUGUST 3, 2023

Grow and scale How does marketing strategy change as the company matures? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics? Conclusion Marketing can be a bit of a roller coaster. How can you build a strategy around customer value?

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52

ProductPlan

NOVEMBER 27, 2018

Ashok Bania, Director of Product Management for the popular meditation app Headspace, recently shared his definition of the two with us. The webinar panel itself was torn as to how to categorize it. Proficiency in Research and Analysis. How to use (or build) tools to compile and analyze data. All forms of data.”

Technical Advisors 97

Technical Advisors Product Management Product Manager Research Software 97

Revulytics

AUGUST 8, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details. They’re solutions people.

Research Software 54

Research Software Product Research User Testing Reporting Tools 54

Mixpanel

AUGUST 3, 2023

Grow and scale How does marketing strategy change as the company matures? What tools can enhance a marketing strategy at scale? How can you align your team around growth marketing metrics? Conclusion Marketing can be a bit of a roller coaster. How can you build a strategy around customer value?

Analytic Tools 40

Analytic Tools Data Visualization Customer Experience User Testing 40

Gainsight

FEBRUARY 2, 2024

Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. These are just the tools, however. They’re not just creating great users of their software.

Education 52

Education User Testing Customer Experience Research Software 52