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3 Empowerment Levels in Product Management

Roman Pichler

You use an outcome-based product roadmap and/or an opportunity solution tree , personas , user journey maps, and the product backlog to capture and validate your decisions and guide the product delivery effort. You should therefore involve them in creating and updating the plans, preferably in the form of collaborative workshops.”

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A Step-by-Step Guide to Constructing a Persona Workshop

Mind the Product

How do you collectively build your marketing persona through a workshop? Preparing for a Persona Workshop. Market research and having a customer proxy are prerequisites for a persona workshop. A thorough persona workshop, including profile building and persona activating exercise, can take up to two days.

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Product in Practice: Shifting from a Feature Factory to Continuous Discovery at Doodle

Product Talk

Teresa: One of the things I think I’ve written in the past is if your backlog or your roadmap or your idea log—whatever you’re going to call it—isn’t changing based on what you’re learning in discovery , there’s a disconnect there. You had five product teams , a user researcher who was new to the role.

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Role of a Product Manager: Unraveling the Key Responsibilities & Role in Business Success

Sequent Learning

They delve deep into market research, analyzing customer needs and market trends, translating these insights into product features and enhancements. Product managers act as the bridge between stakeholders, engineers, marketers, and other teams. Product Development and Roadmapping : Collaboration is the key.

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How Agile Has Changed Product Management

Roman Pichler

Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.

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414: Stakeholder management for product leaders – with Bruce McCarthy

Product Innovation Educators

Previously, Bruce joined us for a three-part series on creating and using product roadmaps. He is the co-author of the book Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty. 7:13] How did you move from focusing on roadmaps to focusing on stakeholder management? The goal is alignment of the team.

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TEI 289: Become an agile leader of product management – with Roman Pichler

Product Innovation Educators

Hard skills like market research or roadmapping are important, but they’re not enough. A collaborative workshop with key stakeholders is a great way to kick off a new product development effort and create the initial vision. Hard skills like market research or roadmapping are important, but they’re not enough.

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