Market Research Roadmap Vision Workshop 
Roman Pichler
FEBRUARY 19, 2024
You use an outcome-based product roadmap and/or an opportunity solution tree , personas , user journey maps, and the product backlog to capture and validate your decisions and guide the product delivery effort. You employ the following artefacts: product vision and product strategy , business model and business case (if applicable), and KPIs.
Mind the Product
NOVEMBER 1, 2017
How do you collectively build your marketing persona through a workshop? Preparing for a Persona Workshop. Market research and having a customer proxy are prerequisites for a persona workshop. A thorough persona workshop, including profile building and persona activating exercise, can take up to two days.
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Sequent Learning
DECEMBER 20, 2023
They delve deep into market research, analyzing customer needs and market trends, translating these insights into product features and enhancements. Product managers act as the bridge between stakeholders, engineers, marketers, and other teams. Product Development and Roadmapping : Collaboration is the key.
UX Studio
NOVEMBER 3, 2017
Working on a product without a decent product vision resembles going into the street with eyes closed. This article will show how a product vision should look, how to create it and communicate it to all stakeholders in play. What is Product Vision? Product vision imagines a product direction in the long-term.
Product Innovation Educators
JUNE 29, 2020
Leaders of product management need agility, influence, trust, empathy, and motivating vision. Hard skills like market research or roadmapping are important, but they’re not enough. 17:30] Tell us about product vision. Hard skills like market research or roadmapping are important, but they’re not enough.
Roman Pichler
FEBRUARY 2, 2021
Before the advent of agile frameworks like Scrum , a product person—the product manager—would typically carry out the market research, compile a market requirements specification, create a business case, put together product roadmap, write a requirements specification, and then hand it off to a project manager.
The Product HQ
MAY 10, 2024
This includes the project management of all of the activities done in product conceptualization, design, development, and marketing. In the conceptualization phase, product managers must identify the vision, mission, and requirements that will condition how a team builds out a product. And don’t forget to practice what you learn.
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