The Product Coalition

SEPTEMBER 21, 2020

Good product teams understand that their customers’ needs and behaviours are ever changing and the way to truly predict what impact any update will have is to try it on a small set of real customers. This article tackles the principles that successful teams use to maximize their outcomes.

Customer Experience 155

Customer Experience Data Visualization User Testing Product Research 155

Userpilot

MARCH 18, 2022

Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand. Good product messages highlight your value proposition and the benefits you promise to deliver to users. It shows what you can do for them and why they should pick your solution.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Ronke PM

APRIL 5, 2023

Design-driven leadership is product management Final thoughts The very essence of leadership is creating a space that enables our teams to dream big, imagine, and bring what was once unthinkable to life - therefore, changing humanity. Our customers represent an ever-changing demographic with evolving needs. That is innovation.

Leadership 52

Leadership User Testing Product Management Product Manager 52

Userpilot

SEPTEMBER 7, 2022

How do you collect customer data and identify white space opportunities? White space analysis identifies gaps in existing services on the market or in internal processes and uncovers hidden opportunities. It also gives product teams a better understanding of the market and sparks product innovation.

Data Visualization 87

Data Visualization Feedback Software Research Software Analytic Tools 87

Userpilot

MAY 30, 2022

Segmenting your customers based on needs is highly effective as it allows you to form better relationships with users and provide a better experience for them. Needs-based segmentation involves segmenting customers into groups based on their problems and needs. Why is needs-based segmentation important?

Data Visualization 91

Data Visualization Feedback Software Research Software Analytic Tools 91

The Product Coalition

JULY 8, 2020

Paul is a product manager running an 8-people product team for a B2B web application in Seattle. For Paul, it’s easy to see his users’ interests and behaviors but with operational data, Paul will never understand why people are taking certain actions over some other actions in the application. I’m sure you are aware of them already.

Feedback Software 82

Feedback Software Data Visualization Customer Feedback User Testing 82

Userpilot

MARCH 15, 2022

Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases. They can be used when launching a new product into an existing market, expanding to new customers, or emerging markets. GTM strategy.

Research Software 76

Research Software Strategy Customer Experience User Testing 76

The Product Guy

SEPTEMBER 12, 2017

As you study the people who use your product or might use it, patterns start to emerge. A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product.

Research Software 109

Research Software User Testing Analytic Tools Product Research 109

Userzoom

DECEMBER 17, 2019

Some stakeholders need to see the effects on the team to really appreciate the value, which is where design sprints come into play. UX Researcher / Designer. When new to a project or team, conduct key stakeholder interviews. Another way is to get better value for stakeholders out of the user research that we do.

User Testing 122

User Testing Research Software Product Research Customer Feedback 122

Userpilot

JUNE 9, 2021

How to get your first Product Marketing job. A Product Manager builds the product by identifying customer needs and creating specifications for developers. They also ensure it fulfills the business’s wider objectives, do the initial research, user interviews, and collect user feedback and data.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

PMLesson's Ace the PM Interview

OCTOBER 21, 2019

You want to do some research regarding the industry, company, team and the role before the actual interview—get this done quickly as there are many more important things to focus on. My advice here is to be transparent with your skills and experiences and walk them through your plan to address your weaknesses if any.

Technical Review 40

Technical Review Customer Experience Technical Advisors Research Software 40

Userpilot

AUGUST 29, 2022

Why are marketing data insights critical when making strategic business decisions? With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience.

Data Visualization 89

Data Visualization Customer Feedback Customer Experience User Testing 89

The Product Coalition

JANUARY 26, 2024

The real world has limited resources, unrealistic deadlines, and new teams that have not been able to do research at all. However, when you only have days or weeks to gather actionable insights, you cannot boil the ocean with in-depth or extensive research methods. The perfect world does not exist, though. More: SWOT Analysis 2.

User Testing 102

User Testing Product Research Research Software Data Visualization 102

Sachin Rekhi

OCTOBER 25, 2016

While every product team I've worked with leverages customer feedback to inform product decisions in some way, most fall short of designing their customer feedback loop to maximize the benefits to the product team of gathering, recording, and synthesizing feedback. Catalog Your Sources of Feedback.

Product Research 120

Product Research Feedback Loop Feedback Software User Testing 120