Mind the Product

OCTOBER 27, 2016

I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. To quote Adaptive Path co-founder Peter Merholz from this blog: “The experience is the product.”. Easier said than done though, right?

Customer Experience 160

Customer Experience User Testing Customer Feedback Weak Development Team 160

Userpilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. Key metrics to track at each stage. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. In practice, all 3 often overlap. Its different stages.

Analytic Tools 95

Analytic Tools Data Visualization Research Software Onboarding KPIs 95

Userpilot

JUNE 5, 2023

What is a product-market fit survey ? TL;DR The product-market fit (PMF) survey helps a business measure if its product meets market demand and if it’s good enough that users are ready to pay for it. If the PMF score is above 40, you’ve achieved the product-market fit. What is a product-market fit survey?

Product Research 95

Product Research User Testing Data Visualization Analytic Tools 95

Userpilot

DECEMBER 6, 2022

That said, beta testing in marketing is just as important. Technical beta testing helps you find product bugs while marketing testing can give you insights into how the target market is reacting to your product. In marketing, beta testing is applied to test out marketing messages, campaigns, and other materials or ideas.

User Testing 87

User Testing Data Visualization Analytic Tools Feedback Software 87

Userpilot

MAY 21, 2023

Delivering a successful feature release is no easy task. In our guide, we discuss; The importance of features releases The stages of a successful release Best practices for each of these stages We also mention how Userpilot can help your product team orchestrate your feature releases. Let’s get right to it!

Onboarding KPIs 88

Onboarding KPIs Feedback Software User Testing Product Research 88

Userpilot

AUGUST 13, 2023

What’s a feature prioritization matrix and how can product teams leverage it to make better product decisions? These are the key questions we cover in the article. We also look at: The reasons to use a feature prioritization matrix. And what to do after prioritizing features. Prioritization mistakes to avoid.

Data Visualization 96

Data Visualization User Testing Customer Experience Feedback Software 96

The Product Coalition

APRIL 25, 2022

The best are the ones who dig into the problem space, validate ideas, are ruthless prioritizers, and know how to make sure everyone understands what they’re building and why. This requires describing and digging into the problem space, competitor research, rifling through heaps of data, tons of user interviews, and analyzing the market.

Analytic Tools 165

Analytic Tools Data Visualization Feedback Software Research Software 165

Userpilot

JULY 18, 2023

Wireframing and prototyping software aids in designing and validating product UI and interaction flows. Explore the details of their functionality and pricing plans: a cheaper plan may not have the features you need. Book the Userpilot demo to see how its feedback, analytics , and engagement features can support your product growth.

Analytic Tools 96

Analytic Tools Feedback Software Research Software Reporting Tools 96

Alchemer Mobile

FEBRUARY 2, 2021

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. App marketing at its most basic. The bad news? The good news?

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

SEPTEMBER 11, 2023

Whether you’re launching a new product or releasing a new feature/version of your product, this article will guide you through the different launch phases and help you create an effective product launch strategy. It involves market research, goal setting, and the development of your go-to-market strategy.

Product launches 105

Product launches Product Research Data Visualization Research Software 105

UX Planet

DECEMBER 26, 2023

It is time that designers should start testing these features to get the best to help them improve their productivity and efficiency. Adobe Sensei Adobe Sensei is a huge offering with cuts through creativity, marketing, advertising, documents and many more. It offers the designers variety of tools to work based on their goals.

Research Software 86

Research Software Feedback Software Data Visualization User Testing 86

The Product Coalition

JANUARY 26, 2024

In the perfect world, product managers have all the time, resources, and skills to do impeccable, in-depth market and user research. It involves conducting a condensed version of a full research study, focusing on one key inquiry, and gathering just enough information to make an informed decision or recommendation.

User Testing 108

User Testing Product Research Research Software Data Visualization 108

The Secret PM Handbook

AUGUST 4, 2017

We find and validate market problems for which customers will pay for a solution. And then we take the solutions to market. ” In this case, the previous observations are the articles I’ve been posting on the blog. .” Finding market problems. Love the Problem, Not the Product.

Framework 170

Framework Product Management Product Manager Weak Development Team 170

Userpilot

SEPTEMBER 20, 2022

The customer development framework helps teams validate product ideas and build products that solve customers’ problems. The aim of the Customer Validation stage is to develop a differentiation strategy and the sales funnel and to close the first deals. Finally, it helps teams to achieve the product-market fit faster.

User Testing 98

User Testing Product Research Customer Experience Customer Feedback 98

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

DECEMBER 8, 2022

Why is product failure such a common feature of the SaaS landscape? Entering immature markets and devising a relatable product vision are also serious challenges. To avoid product failure, don’t launch without achieving product-market fit first. To avoid product failure, don’t launch without achieving product-market fit first.

Feedback Software 98

Feedback Software Research Software User Testing Analytic Tools 98

Mind the Product

DECEMBER 4, 2017

Perhaps something that starts with some validity is completely blown out of proportion by the time it lands in your inbox or on your desk. A customer takes to Twitter to vent over a bug, and suddenly, a leader within the marketing organization is firing off urgent emails and then standing at your door.

Data Visualization 153

Data Visualization Development Artificial Inteligence Customer Experience 153

Userpilot

JUNE 25, 2021

Do you want to build an efficient SaaS Product Marketing strategy, but are not sure where to start? What is a product marketing strategy? Product marketing strategy step #1: Who is your target audience? Product marketing strategy step #2: Define your positioning. Product marketing strategy: Acquisition stage tactics.

Research Software 65

Research Software Analytic Tools Feedback Software Onboarding KPIs 65

Userpilot

JUNE 30, 2023

It enables them to reach audiences across the globe to drive market expansion and product growth. Benefits of localized content for SaaS companies include extending the market reach and improving customer experience and satisfaction. Start building your localization strategy by identifying the right market.

Research Software 92

Research Software Analytic Tools User Testing Onboarding KPIs 92

The Secret PM Handbook

AUGUST 4, 2017

We find and validate market problems for which customers will pay for a solution. And then we take the solutions to market. ” In this case, the previous observations are the articles I’ve been posting on the blog. .” Finding market problems. Love the Problem, Not the Product.

Framework 150

Framework Product Management Product Manager Weak Development Team 150

The Secret PM Handbook

AUGUST 4, 2017

We find and validate market problems for which customers will pay for a solution. And then we take the solutions to market. ” In this case, the previous observations are the articles I’ve been posting on the blog. .” Finding market problems. Love the Problem, Not the Product.

Framework 150

Framework Product Management Product Manager Weak Development Team 150

Usersnap

JANUARY 8, 2024

Image Credits: Dall·E 3 ( link to high-res image ) However, this challenge extends well beyond the aerospace industry. While this method sometimes has its merits, it often lacks flexibility and struggles to adapt with: Market changes – Think COVID-19! It is September 23, 1999. The Mars Climate Orbiter mission, costing $327.6

Feedback Software 59

Feedback Software Weak Development Team User Testing Development 59

Userpilot

JUNE 15, 2021

Box then provides a fairly simple sign-up form, only asking for a few key details. Note that the tooltips also explain the benefits of the feature, not simply how it works. UX or CS teams who are trying to improve their SaaS user onboarding experience often ask us: Which software companies have the best user onboarding experiences?

Feedback Software 145

Feedback Software Customer Experience User Testing Customer Feedback 145

UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? What characteristics define market research vs user research? How do we combine market research and user research? It is not just about market research vs user research anymore. How big of a potential market has it got?

User Testing 107

User Testing Market Research Product Research Research Software 107

Userpilot

APRIL 6, 2023

This means complicated UI , redundant features, and unnecessary use of complex technologies. Low feature adoption is one of the symptoms of over-engineering. User stories make you focus on solving specific user problems rather than the actual features. Build your MVP around the most basic features and iterate on them.

Feedback Software 99

Feedback Software Analytic Tools Research Software User Testing 99

Usersnap

FEBRUARY 5, 2024

Uncover the secrets of seamless and feature adoption and discovery with us—a thrilling promise that can revolutionise SaaS product adoption. This rush can hinder the essential process of feature discovery, potentially leading to products that fail to satisfy user needs truly. Table of content ?

Product Research 52

Product Research Onboarding KPIs User Testing Feedback Software 52

The Secret PM Handbook

SEPTEMBER 16, 2016

The mental models I’m going to talk about share two key characteristics: They are about about products. Who the product is for (the market). What the product does (its key features). The upper-right quadrant of this matrix is features or projects that are inexpensive relative to the value they will deliver.

Product Management 275

Product Management Product Manager Product Research User Testing 275

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. There are other indicators along the way 3. With that in mind, product-market fit is a spectrum 4. The problem with defining product-market fit.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

JANUARY 17, 2023

Value realization is key for product growth. Validation. Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. So, let’s talk about value realization and what you can do to improve it. Time to live. Return on investment (ROI). Net promoter score (NPS).

Feedback Software 97

Feedback Software Research Software Onboarding KPIs Customer Experience 97

The Product Coalition

FEBRUARY 27, 2021

When I first joined Miro, less than a year ago, we had 3 million users and around 300 employees. PAD consists of 3 main pillars listed below. The key here is to stay high-level and avoid getting into the solution design and implementation details. Ready-to-use PAD templates are added at the end of this blog post.

Product Research 160

Product Research User Testing Customer Feedback Product Management 160

Userpilot

JUNE 28, 2023

TL;DR Creating an effective customer feedback question is key to understanding your product and how your customers experience it. Good customer feedback questions for market research help you understand how your user found your product and why they chose you over the competition. And they are consistent.

User Testing 97

User Testing Customer Feedback Customer Satisfaction Feedback Software 97

Indicative

MARCH 12, 2021

With the combination of free trials and easy setup common in today’s SaaS market, signing up new users isn’t a huge issue. That means SaaS product and marketing teams need to shift their focus toward product adoption. Eric Keating, VP of Marketing at Appcues. Improve by implementing key changes. Then rinse and repeat.

Analytic Tools 101

Analytic Tools Onboarding KPIs Product Research Customer Experience 101

Product Innovation Educators

JUNE 12, 2023

Summary of some concepts discussed for product managers [3:10] What key topics do you discuss when you mentor product managers looking to further their careers? Tools for planning and executing product projects Today we are talking about the skills product managers need to grow their careers. To help us, Neha Bansal is with us.

User Testing 93

User Testing Customer Feedback Customer Experience Product Management 93

Userpilot

MARCH 22, 2022

You can watch the full interview here , or read this article for a summary of the key points. Start with a Minimum Viable Product ( or go directly for a minimum lovable product )-a product introduced in the market with just enough features to attract early adopters. Why do we run product experiments?

Onboarding KPIs 96

Onboarding KPIs Customer Experience Product Research User Testing 96

Intercom, Inc.

AUGUST 21, 2019

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. Benefits of getting featured on influencer review sites. Of course, getting featured on a consumer review site is the easier of the options.

Software Review 172

Software Review Technical Review Reporting Tools Research Software 172

The Product Coalition

SEPTEMBER 14, 2020

That was the key question I posed in my Agile Cincinnati keynote recently. A poorly defined product impacts your ability to respond to changing customer and market needs. Developers and engineers actively participate in discovery to validate technology innovations, parity imperatives, and new product capabilities.

Product Research 113

Product Research Customer Communications Reporting Tools Research Software 113

Userpilot

MARCH 14, 2023

That’s the key question that we tackle in our ultimate guide. TL;DR Freemium is a customer acquisition strategy that gives users access to basic functionality without paying while hiding the more advanced features behind the paywall. Free trials or reverse trials are one way of showcasing the premium features.

Feedback Software 98

Feedback Software Analytic Tools User Testing Data Visualization 98