selling-is-critical-but-it-s-not-product-management 
Product Management University
DECEMBER 7, 2020
Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example.
Product Management University
JULY 7, 2020
Is the maturation of B2B product management and marketing keeping up with the demands of the market? Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)? Throw in the COVID-19 pandemic and everything has changed for most of our markets (and us)?
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Userpilot
JULY 23, 2023
With the right go-to-market team, your new launches won’t suffer unnecessary delays and you can increase adoption but focusing on the right things. But it’s not that easy. TL;DR A go-to-market strategy is a comprehensive plan for taking your product or service to target customers.
Product Management University
FEBRUARY 25, 2021
Think of product management as the window to your organization’s soul. Everything about how your organization builds, markets, sells and onboards customers starts and ends with your products. As product management goes, so goes the rest of the organization. Here’s why.
Userpilot
SEPTEMBER 14, 2022
Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Write a positioning statement- how is your product different?
Userpilot
DECEMBER 19, 2022
Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing targets businesses and organizations rather than individual consumers.
Product Management University
MAY 24, 2021
Your product management maturity model isn’t so much about what your team can do. It’s what your team can do for the customer. From either perspective, it’s the skill level and proficiency of your team as it matures. Here’s the simple way to break it down. Here’s the deal.
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