Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Once you find product-market fit, it’s not static 6. It makes sense intuitively.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Userpilot

AUGUST 16, 2022

Marketing experiments give you an insight into how well marketing strategies will perform before implementing them. In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Email marketing experiments. Analyze existing data.

Research Software 98

Research Software Feedback Software Analytic Tools Customer Experience 98

Userpilot

JANUARY 27, 2023

The success of your product, the future of your company, and your future as a PM depend on paying customers. However, it would be naive to expect customers to part with their hard-earned cash without first trying out the product. Both are different from paid trials where the users have to pay even during the trial.

Feedback Software 97

Feedback Software Analytic Tools B2B Data Visualization 97

Userpilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Next, it’s time for market research which focuses on industry trends , assessment of the competitive landscape, and evaluation of the financial viability of the solution.

User Testing 94

User Testing Product Research Feedback Software Customer Feedback 94

Userpilot

OCTOBER 30, 2022

There’s just one secret: keep the customer happy and satisfied at every point in their journey. That sounds basic, but it can get complicated as your customer base grows. Customer retention is a company’s ability to create experiences that drive repeat business. Answer: Pay attention to both departments.

Feedback Software 95

Feedback Software Data Visualization Customer Communications Customer Experience 95

Userpilot

SEPTEMBER 14, 2022

SaaS billing dark patterns are like the proverbial quick fix: instant results that don’t last and don’t solve the underlying problems. Companies that engage in these practices often do it without considering the customer’s needs. Charging customers for features and services they don’t use.

Customer Experience 98

Customer Experience User Testing Banking Technical Review 98

Userpilot

MARCH 14, 2023

TL;DR Freemium is a customer acquisition strategy that gives users access to basic functionality without paying while hiding the more advanced features behind the paywall. With freemium , companies are able to increase their brand awareness and grow their customer base at a low cost. What is the freemium model?

Feedback Software 98

Feedback Software Analytic Tools User Testing Data Visualization 98

Userpilot

SEPTEMBER 1, 2021

Looking for some SaaS Product Marketing examples you could implement to drive growth for your product ? There are some best practices you need to follow when it comes to a SaaS marketing strategy that works – it's not enough to simply copy-paste what other SaaS companies are doing. What is SaaS product marketing?

Feedback Software 96

Feedback Software Research Software User Testing Customer Feedback 96

The Secret PM Handbook

APRIL 11, 2017

I found a LOT of blog posts about pricing. In fact, it doesn’t work for most high value products of any type. The customer’s perspective. Of course, the customer cares zero, not one iota, NOTHING, about your problems with making money. But they don’t care very much. The Value Inequality.

Customer Experience 199

Customer Experience User Testing Customer Feedback Feedback Software 199

Mironov Consulting

DECEMBER 29, 2022

Almost every week, I have a conversation with executives at B2B software companies who don’t see a bright-line distinction between software license revenue and customization/implementation revenue.  Or  But when I do product due diligence for SaaS-focused PE/VC firms, it's the very first thing I look at.

Reporting Tools 111

Reporting Tools Data Visualization Software Review Technical Review 111

Userpilot

JANUARY 29, 2023

Product teams should invest in validation when developing the MVP. The process is also necessary to maintain the product-market fit. The Kano Model looks at feature ideas from the user perspective and enables you to determine if users need the feature and are willing to pay for it. When should you validate new feature ideas?

User Testing 97

User Testing Product Research Framework Feedback Software 97

Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Onboarding KPIs 98

Userpilot

FEBRUARY 4, 2023

When it comes to customer retention , figuring out how to wow a customer is crucial. After all, how can you expect to keep existing customers if you’re not able to meet (or exceed) customer expectations? What is a “wow” experience in customer service?

User Testing 91

User Testing Customer Experience Customer Feedback Feedback Software 91

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

Customer Experience 95

Customer Experience Analytic Tools User Testing Customer Feedback 95

Userpilot

MARCH 31, 2022

You might be wondering how “velocity” factors into SaaS when you read about it in physics. Many SaaS companies don’t give enough importance to the SaaS velocity metric, yet it’s one of the key sales metrics. The SaaS sales velocity is a measure of how quickly your sales team can turn a sales opportunity into a closed-won deal.

Customer Experience 96

Customer Experience Onboarding KPIs User Friction B2B 96

Userpilot

MAY 24, 2022

Customer acquisition, engagement, retention are essential ingredients for growing a SaaS company. From buying to post-purchase, there are five customer lifecycle stages: Acquisition, Activation, Retention , Referrals, and Revenue. Customer acquisition is the process of getting new customers for your business.

Analytic Tools 97

Analytic Tools Onboarding KPIs Customer Experience User Testing 97

Userpilot

JANUARY 12, 2023

When your customers have a question, they expect a fast response. After-hours support in the form of self-service content can help your SaaS improve customer satisfaction. TLDR; After-hours support is customer support provided outside of normal business hours, such as at night, during the weekend, or during holidays.

Embedded Analytics 94

Embedded Analytics Customer Experience Customer Satisfaction Software Review 94

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  There’s something more systematic here.

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

Userpilot

APRIL 6, 2022

Selling software isn’t the same as selling any other product/service, that’s why a SaaS marketing plan can be a valuable asset. Unlike the traditional marketing plans that focus on only attracting prospects, SaaS product marketing helps you stand out in the market and looks at every stage of the customer funnel.

Research Software 52

Research Software User Testing Onboarding KPIs Customer Experience 52

Userpilot

APRIL 28, 2023

A user has reached ‘adoption’ when they start paying for your services. Implementing a product adoption framework can help you slash your churn rate and prevent people from leaving your product, transform your customers into your best marketing tool, and boost expansion revenue.

Analytic Tools 92

Analytic Tools Feedback Software Framework Onboarding KPIs 92

Userpilot

JANUARY 25, 2022

If you’ve released an innovative new product update, you may need to study the art of new feature onboarding before your customers want to use it. Sometimes they won’t know where the new feature is; other times, they might see it, but not appreciate why it’s valuable to them. Let me explain. Why would they?

Research Software 94

Research Software Customer Experience User Testing Product Research 94

Userpilot

NOVEMBER 22, 2021

When it comes to feature adoption , free trials and product demos are two tactics that companies commonly use to acquire new users. A freemium approach may convert better if you have a complex product that a potential customer may not grasp right away. But how do you decide which approach is more effective? What is a free trial?

Demo 98

Demo Feedback Software User Testing Customer Experience 98

Userpilot

OCTOBER 4, 2022

Laggards (16%) avoid change and adopt new solutions only when they have no choice. The theory is used in product management , but innovations don’t necessarily need to be products. They don’t get discouraged by bugs , missing features, or patchy UI as long as they have a chance to use the product before everybody else.

Feedback Software 97

Feedback Software User Testing Product Research Customer Feedback 97

Userpilot

SEPTEMBER 16, 2022

How can customer lifecycle segmentation help you boost user engagement and drive retention? Customers not only need to experience the core value of your product but also get repeated value from it. This increases retention by strengthening customer relationships with your brand. What is customer lifecycle? Conversion.

User Testing 89

User Testing Customer Feedback Customer Experience Data Visualization 89

Userpilot

JANUARY 14, 2023

Continuous product discovery is necessary to keep up with the changes in user and market needs. Product-Market Fit is a measure of how well your product satisfies your user needs. We talk about product success in SaaS when the product achieves its goals. PMs of successful products build features in response to user needs.

Feedback Software 97

Feedback Software Research Software Product Research User Testing 97

Userpilot

JULY 25, 2022

Companies that are proactive about customer loyalty will eventually build a pool of die-hard fans. These customers will be committed to the brand and not easily swayed by availability, price, or any juicy offer from competitors. Account expansion is easier with existing customers than with new users. What is customer loyalty?

Analytic Tools 97

Analytic Tools Feedback Software User Testing Customer Feedback 97

Userpilot

JULY 2, 2022

While a price increase announcement can be seen as negative news for your customers, communicating it right will help you ease the tension and retain your customers. In this article, we’ll cover everything you need to know on how to announce pricing updates without losing customers.

User Testing 97

User Testing Feedback Software Customer Experience Customer Feedback 97

Userpilot

JUNE 2, 2023

By regularly tracking them, you can improve your in-app experience and drive higher feature adoption —which translates to more retention and customer loyalty. TL;DR Product adoption occurs when new users understand the value of your product and begin using it as intended. Book a demo to learn more today ! What is product adoption?

Onboarding KPIs 91

Onboarding KPIs Analytic Tools Customer Experience Product Research 91

Userpilot

DECEMBER 17, 2021

Today we’re going to cover various pricing models, when to use freemium, and how you can leverage psychological tactics in your pricing strategy. Tiered pricing creates a natural upgrade path for customers which increases the probability of expansion revenue. Easier marketing. Limited market. Low margin for error.

Research Software 97

Research Software User Testing Strategy Customer Experience 97

Userpilot

JULY 13, 2022

Trying to figure out how to calculate the customer lifetime value in SaaS? When it comes to calculating customer lifetime value, it can be one of the most challenging metrics. So let’s see how you can track the lifetime value of your customers and how to increase it to drive retention.

Feedback Software 105

Feedback Software Customer Experience Customer Feedback Data Visualization 105

Userpilot

NOVEMBER 18, 2021

Feel free to use this post as a resource to deepen your understanding of Aha Moments and how you can create them for your own customers. Defined as the instant when a customer understands the value of your product, the Aha Moment is an important precursor to user activation and retention. It doesn't just apply to new users.

Analytic Tools 97

Analytic Tools Research Software Feedback Software User Testing 97

The Accidental Product Manager

MARCH 15, 2021

Facebook is making a bet on serving customers who are unbanked Image Credit: Antana. They would like to use this new way of making payments to bring financial services to the hundreds of millions of people who don’t currently use banks or other traditional financial institutions. Right now, 1.7

Product Management 123

Product Management Product Manager Government Banking 123

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. VoC surveys help you make better product decisions, remove friction , build customer trust , and minimize future negative feedback.

Customer Feedback 97

Customer Feedback User Testing Feedback Software Data Visualization 97

ProductPlan

NOVEMBER 23, 2021

Penetration pricing strategy involves having a solid understanding of what the market will tolerate. These losses are viewed as a necessary sacrifice to gain market share and entice customers away from competitors.”. The strategy allows for an initial offering to attract new customers by luring them away from the competition.

Strategy 87

Strategy Data Visualization Customer Experience Systems Review 87