Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? This means marketing doesn't stop when a lead (trial user) is acquired.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 7, 2023

Understand your buyer personas and user personas: Collect feedback from existing customers Use signup surveys to get new customer information Look at user behavior in-app to spot trends 2. For example, imagine an email marketing tool used by a SaaS company and an e-commerce shop. User activation playbook for SaaS.

Analytic Tools 103

Analytic Tools Feedback Software Research Software User Testing 103

Userpilot

SEPTEMBER 20, 2022

Customer onboarding playbooks are typically succinct documents mapping out the core elements of your approach to customer onboarding. It’s a joint responsibility between the customer success team and product marketing. Onboarding isn’t purely about signup. What is a customer onboarding playbook? ” Sun Tzu.

Analytic Tools 97

Analytic Tools Feedback Software Research Software Onboarding KPIs 97

Mixpanel

FEBRUARY 23, 2024

So rather than just saying, “Hey, you’re here to see a return on ad spend, and here’s the playbook for that,” we use the survey information to narrow down the particular use case that’s most relevant to them. It’s a tougher situation—a technical signup is twice as successful in onboarding as a non-technical signup.

Onboarding KPIs 59

Onboarding KPIs Technical Review Customer Experience User Testing 59

Andrew Chen

NOVEMBER 1, 2018

As part of that, as folks search for important concepts like “product market fit” and “user growth” – my essays are often on the front page. This includes CEOs/founders, VPs, PMs, marketing folks, data science, engineers, and so on. Ads become more expensive to buy, viral loops end up saturating your target market, etc.

Onboarding KPIs 111

Onboarding KPIs Feedback Software User Testing Data Visualization 111

Amplitude

MARCH 3, 2020

John Cutler, coauthor of the North Star Playbook and product evangelist at Amplitude, hosted Pedro Clivati, head of growth at GrowthHackers; Inessa Lurye, VP of product at Yesware; and Sam Ahn, principal product manager at LogMeIn. We are not only looking at revenue or growth or signups but also the value that we’re providing to our users.”.

Onboarding KPIs 97

Onboarding KPIs Workshop Webinar Reporting Tools 97

Andrew Chen

NOVEMBER 13, 2018

You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how to measure the success of these teams. What’s the difference between growth and marketing/product/whatever? Dear readers, Building a new growth team is hard.

User Testing 110

User Testing Customer Experience Reporting Tools Data Visualization 110

Userpilot

OCTOBER 15, 2020

It won’t replace the playbook, but you can also listen to why this matters on my video: 1. Usually, your pre-sign up marketing funnel is very well defined. It may sound almost like a marketing cliche , but from my experience: a huge proportion of SaaS businesses don’t really understand whom they are targeting.

Onboarding KPIs 79

Onboarding KPIs Strategy Customer Experience User Testing 79

Userpilot

JULY 28, 2022

Building customer success playbooks. So if—for instance—a user didn’t finish the signup process, you can quickly tell what step generated the most friction and fix it. There are multiple options in the market. Creating a customer success journey map is necessary for: Creating a customer success strategy.

Feedback Software 98

Feedback Software User Testing Customer Experience Data Visualization 98

Userpilot

JUNE 23, 2022

There are multiple onboarding playbooks that focus on different stages of customer engagement, which is often divided into three phases: Primary onboarding: Where you help the user reach the “ AHA moment ” and focus on the first-time user experience. However, how do you implement these models? Onboarding models.

Feedback Software 52

Feedback Software User Testing Customer Experience Customer Feedback 52

Intercom, Inc.

NOVEMBER 21, 2019

In the early days of Intercom, our Chief Strategy Officer and co-founder Des Traynor hosted daily “seminars” to show new signups and prospects how to achieve success with Intercom. Develop a playbook of qualification tactics to use in any scenario. Avoid the time drain of switching between tools by customizing your inbox.

Seminar 23

Seminar Feedback Software Customer Experience Education 23

Userpilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Increasing signups with a free trial.

Analytic Tools 80

Analytic Tools Feedback Software Data Visualization Marketing 80

Userpilot

SEPTEMBER 5, 2023

Use the customer journey map to define your customer experience tactics, such as creating an activation playbook , planning customer interactions, adding in-app tooltips, and performing A/B tests. For example, your first opportunity to apply this is during the signup process. Plan and execute your CX vision. Don’t believe us?

Customer Experience 101

Customer Experience User Testing Data Visualization Customer Feedback 101

Userpilot

JANUARY 16, 2024

Just like with the signup process, keep your surveys short and sweet. Apart from supporting your existing users, such resources play an important marketing role, so don’t skimp on their development. They allow you to collect essential information about customer roles, use cases, jobs to be done, and motivations.

Data Visualization 100

Data Visualization Feedback Software Analytic Tools Onboarding KPIs 100

Userpilot

JUNE 10, 2019

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. What is product led growth marketing.

Analytic Tools 140

Analytic Tools Marketing Customer Experience Data Visualization 140